Communicating to Clients & Stakeholders in a Constantly Changing SEO Landscape

Ecompromo | February 10, 2019 | SEO Resources

Posted by KameronJenkins

When your target is constantly moving, how can you keep your clients informed and happy?

Raise your hand if you’ve ever struggled to keep up with all the changes in our industry.

Go ahead, don’t be shy!

Even the most vigilant SEOs have been caught off guard by an algorithm update, changes to the SERP layout, or improvements to the tools we rely on.

It can be tiring trying to keep up with a constantly moving target, but it doesn’t even stop there. SEOs must also explain those developments to their clients and stakeholders.

Work at an agency? Your clients will want to know that you’re helping them stay relevant. During my agency years, I can’t tell you how many times clients emailed in with a link to an article on the topic of a new development asking, “Do we need to be worried about this? How can we use this for our SEO?” Keeping apprised of these changes and informing your client how it applies to them is a critical component of not just campaign success, but customer loyalty.

Work in-house? The main difference here is that your client is your boss. Whereas at an agency you might lose a client over …read more

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