Checkout-less Shopping: Faster Payments, Smarter Customer Data

Ecompromo | December 7, 2017 | Web Marketing

Grab And Go

A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. (Retail Customer Experience).

Retail companies have tried to manage this pain point with barcodes, RFIDs, and self-checkout counters. But why not eliminate the checkout altogether? Here are some ways leading companies are using checkout-less shopping to create a frictionless shopping experience.

Grab it and go

“When checkout is working really well, it will feel like stealing,” says Michael Chui, a partner at the McKinsey Global Institute. And no ecommerce technology comes closer does that better than checkout-less shopping.

Take Amazon Go’s “Just Walk Out” shopping experience.

You log into the app, enter a brick-and-mortar store, get what you want, and leave. What kind of sorcery is this? It’s the same artificial intelligence and machine vision found in self-driving cars. Sensor technology and video scans track your movement across the store. The data …read more

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