Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

April 10, 2016 | Web Marketing
Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn't shake: The digital “experience” is radically transforming business as we know it.Adobe says that the Experience Business represents a new era in commerce — or a wave as Adobe calls it — that's about creating an e
Read More »

Enterprise Content Management: How Does AEM Stack Up?

April 5, 2016 | Web Marketing
I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially purchased AEM shortly after it was purchased by Adobe, back in 2010. He said that one of the reasons they'd chosen it, after comparing it to a number of other options, was because he trusted Adobe to continue to invest in the product and innovate with it.So, that begged the question — how does AEM st
Read More »

Subdomains vs. Subdirectories

April 1, 2016 | Web Marketing
Many companies have a company blog. The question often arises, which is better for SEO? A subdomain or a subdirectory? A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such and for example. Craigslist also uses subdomains. See screenshot image below on how Craigslist's subdomains appear in the Google Search Results Page: Google does
Read More »

Digital Experiences Require a Visionary Approach

March 16, 2016 | Web Marketing
When IT executives are planning investments in new platforms, it's common for them to turn to industry experts and analysts to provide context and explore perspectives. There's a lot of choice out there. That's why I'm very pleased that Gartner's latest flagship report on e-commerce, the Magic Quadrant, has positioned Elastic Path as Visionary.For those not initiated, the Gartner Magic Quadrant is the go-to resource for an objective perspective o
Read More »

Five Secret Google Analytics Reports You Need to be Using Right Now

February 17, 2016 | Web Marketing
Disclaimer: While Google Analytics has its SEO applications (understatement!), we've also found broader uses for the platform. So while this post does discuss some SEO concepts, it doesn't focus exclusively on SEO. With Google Analytics, it's all about cutting out the noise and identifying the data that's the most important for your business. Custom reports are great for segmenting your site's traffic data. Analytics, after all, is a massive data
Read More »

2016 Web Design Trends to Boost Conversions [Infographic]

January 20, 2016 | Web Marketing
Good web design can make or break your business. Research shows that users will make up their mind about how they “feel” about your website (and thus your business) within a fraction of a second after first viewing your site. Further, the design of interior pages, such as the checkout flow, can have a dramatic impact on conversion rates.We enlisted the help of web design firm The Deep End ( to examine the best design trends
Read More »

5 Major Global Ecommerce Trends That You Can’t Afford to Ignore

January 14, 2016 | Web Marketing
As we begin 2016, the global ecommerce market is poised for significant growth. But not all geographies are experiencing the same trends. Here's a quick look at global ecommerce trends.The U.S. Gets Physical In the U.S. market, eMarketer predicts that mobile devices will account for 22% of all e-commerce sales and mobile will influence 1 trillion retail transactions. That influence extends far past just making a purchase. Buyers are researching p
Read More »

Ecommerce Game Changers: A Retrospective of the Last 8 Years

January 7, 2016 | Web Marketing
Facebook's ad options continue to evolve – this year's As we kick off 2016, many ecommerce and marketing blogs are rounding up their predictions for the next 12 months. But in this post, I'd like to take a #tbt throwback through the last 8 years. The digital world has changed a lot during this time, with some true game changing events and innovations that are responsible for how we buy and sell online today.You may be aware that I recently left
Read More »

Five Rules for Content Marketers in 2016

December 15, 2015 | Web Marketing
From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe's just-released digital marketing report the “State of Content: Rules of Engagement for 2016″.It's the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out.On Dec. 14, we released findings
Read More »

ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

December 9, 2015 | Web Marketing
Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire's Discussion Point: What's on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, experience, and content management technology platforms, digital success will be determined by the ways in which an organization staffs and trains its teams.That's our #1 prediction for 2016. Read on
Read More »