Transactions to interactions: how Carnival is disrupting the travel industry [video]

March 22, 2019 | Web Marketing
The Get Elastic team was recently down in Miami at The Carnival Experience Center and caught up with John Padgett, Chief Experience and Innovation Officer of Carnival Corporation and Sal Visca, Chief Technology Officer of Elastic Path. During the visit, we were able to capture a captivating conversation with Padgett and Visca where they discussed how Carnival is transforming cruise vacationing into seamless interactions to create an experience
Read More »

Digital Transformation with Rachel Mushahwar [video]

March 21, 2019 | Web Marketing
Digital transformation has become a hot topic among countless enterprises across many verticals and industries. It's ultimately the latest buzzword many practitioners would like to see banned – and for good reason. Businesses know they need to future-proof to stay competitive, but jumping on the latest buzzword initiative bandwagon is not the way to go about it. According to IDC, spending on digital transformation initiatives will hit the $2
Read More »

IRCE @ RetailX – are you going?

March 20, 2019 | Web Marketing
The well-known ecommerce event, Internet Retailer Conference & Exhibition (IRCE), returns to Chicago's McCormick Place on June 25th – along with two other shows in the mix, GlobalShop and RFID Journal LIVE! Retail, this trifecta creates RetailX. For three days in June, IRCE @ RetailX will give attendees compelling programming, business solution offerings and most importantly networking. The keynote line-up for this year's IRCE @ Ret
Read More »

What specifies a web application as a Progressive Web App (PWA)

March 19, 2019 | Web Marketing
Progressive Web Apps' (PWAs) biggest draw is in their ability to adapt and provide the best overall mobile web experience regardless of what screen they're being viewed on or what browser they're being run on. PWAs drive performance and load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc. For more background and further explanation on what PWA
Read More »

Pop-up Shop-up with Mare Weiss

March 18, 2019 | Web Marketing
Boston's nomadic institution, the Design Museum, hosted a great morning meetup with Mare Weiss on retail design and the pop-up store concept. Although most U.S. consumers may be prone to think of pop-ups as those seasonal stores such Halloween City – the notion of them are becoming more mainstream among influential brands. The overall concept is win/win for retailers and landlords. Retailers and brands aren't confined with long-term single
Read More »

Security & Android apps: why automated testing matters

March 18, 2019 | Web Marketing
Android smart devices have gained tremendous popularity, leading to the pervasiveness of its apps. As of December 2018, there were over 2.6 million Android applications distributed within its official app store, Google Play. Ranging from financial and educational to personalization and entertainment, the app store had over 30 categories of apps. Source: Android Central Given the widespread adoption of Android as an efficient mobile operati
Read More »

Closing the mobile conversion gap with PWAs

March 13, 2019 | Web Marketing
According to Mobify's 2018 Q4 Mobile Commerce Insights Report, mobile overall, showed continued growth with purchases made between Black Friday and Christmas. Somewhat surprising from Mobify's findings was that the most frequent traffic source for mobile was email. According to Forbes, “retailers sent 3.5 billion emails on Black Friday, and another 4.1 billion on Cyber Monday – significant increases over the 3 billion and 3.3 billion, respect
Read More »

Is Artificial Intelligence (AI) enough for ecommerce fraud management?

March 12, 2019 | Web Marketing
Fighting fraud isn't easy. It's time-consuming, it's challenging, and it's expensive. Taking an artificial intelligence (AI) approach seems like a better strategy. After all, AI can quickly analyze extensive amounts of customer data to identify emerging fraud patterns. By incorporating this insight into fraud risk scoring algorithms in near real-time, businesses can lower their risk of falling victim to fraud. AI Advantages Where AI exc
Read More »

Behind the scenes: a look at the upcoming Get Elastic video interview with Carnival Corporation

March 11, 2019 | Web Marketing
Last week the Get Elastic team flew to Miami for an interview with John Padgett, Chief Experience and Innovation Officer at Carnival. (Stay tuned for the three-part video series). Visca & PadgettPadgett and Sal Visca, CTO at Elastic Path spent the afternoon discussing a plethora of topics, such as: the digital guest transformation, how an API-first commerce platform enables frictionless transactions, IoT-enabled experiences and how innovat
Read More »

How to stop wasting resources to improve the customer experience

March 6, 2019 | Web Marketing
Are you wasting valuable resources trying to improve customer experience? 70% of leading companies say that it is a top priority [1], but many don't know where to start. They see customer experience as isolated touchpoints: physical stores, mobile apps, web store, social media. While it is important to improve those individual interactions, companies should not lose sight of the forest for the trees. What's most important is understanding the
Read More »