Ecommerce Game Changers: A Retrospective of the Last 8 Years

January 7, 2016 | Web Marketing
Facebook's ad options continue to evolve – this year's As we kick off 2016, many ecommerce and marketing blogs are rounding up their predictions for the next 12 months. But in this post, I'd like to take a #tbt throwback through the last 8 years. The digital world has changed a lot during this time, with some true game changing events and innovations that are responsible for how we buy and sell online today.You may be aware that I recently left
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Five Rules for Content Marketers in 2016

December 15, 2015 | Web Marketing
From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe's just-released digital marketing report the “State of Content: Rules of Engagement for 2016″.It's the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out.On Dec. 14, we released findings
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ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

December 9, 2015 | Web Marketing
Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire's Discussion Point: What's on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, experience, and content management technology platforms, digital success will be determined by the ways in which an organization staffs and trains its teams.That's our #1 prediction for 2016. Read on
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Cracking Mobile Commerce Myths

December 2, 2015 | Web Marketing
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent.What's more, approximately 40 percent of all digital sales were “cross-device” – meaning consumers used more than one device in the purchase journey.In this new post, we'll crack some common mobile commerce myths, discuss the pros
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4 Secrets to Reduce Holiday Returns [Infographic]

November 25, 2015 | Web Marketing
With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty.There are some ways to reduce your return rate, and sampling the process for customers.Infographic courtesy of Shorr Packaging Corp. more
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We Need to Talk: Critical Commerce Conversations To Have Today With Your C-Suite

November 19, 2015 | Web Marketing
Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking to implement “experience-driven commerce”. But as with all major corporate initiatives, getting leaders onboard is paramount. The C-Suite needs to understand the potential of experience-driven commerce for your org
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Tips for Increasing Sales on Black Friday

November 13, 2015 | Web Marketing
Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion in 2015, up 11% over last year. For Black Friday (the day immediately preceding the U.S. Thanksgiving holiday on Nov. 26), that means more shoppers will be clamoring to get the best deals online th
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To Get Digital Experiences Right, Think Integration

November 2, 2015 | Web Marketing
There isn't an organization in existence today that hasn't had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique opportunity.Done properly, digital experiences can drive higher revenue and act as a catalyst for change throughout an organization. An effective digital experience strategy can help win, serve, and retain c
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The Site Search SNAFU Even The Biggest Sites Make

September 23, 2015 | Web Marketing
Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing.For ecommerce site search, it's table stakes to handle plurals and misspellings. Many sites employ autosuggest that help direct customers to successful search results.One area where even the top online retailers consistently fall down on is handling synonyms. For terms th
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Does Your Mobile Home Page Drive Visitors Away?

September 21, 2015 | Web Marketing
Consumer research suggests mobile shoppers prefer mobile websites to retail apps.But if you've invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience.Karmaloop's (old) mobile home page suggests its mobile site is inferior to its app with the text “for the best mobile experience, we sugge
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