Emerging tech to meet B2B buyer expectations 

November 26, 2018 | Web Marketing
It is estimated that the US alone will generate over $1.2 trillion in business to business  ecommerce sales by 2021. With a market of that size, B2B organizations need to start planning now as to how they'll compete for a piece of that trillion-dollar share.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences
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Dependency Upgrades: why commerce software engineers need a policy and process  

November 19, 2018 | Web Marketing
For most commerce software engineers, dependency management includes upgrades and best practice suggests upgrading dependencies proactively. In order to ensure a smooth process and one that is maintained properly, it is best to have a well-defined policy and process. Why you need a policy and  process  All software depends on other software to accomplish useful tasks. Even the smallest  hello world  program depends on the libraries of
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Did Nike just unlock the code for the future of retail?

November 16, 2018 | Web Marketing
Originally reported at Fast Company Nike's six-story, NYC-based flagship store just opened (November 15, 2018) and with it a plethora of digital features have been rolled out in-store. According to Nike's Chief Design Officer, John Hoke, the future of retail is a mix between digital and physical. And it looks like they've accomplished just that – aiming to make shopping in-store as convenient as shopping online. The store definitely offers an e
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Do I really have to lose my “head” to replatform my commerce solution?

November 15, 2018 | Web Marketing
If you want to stay competitive, the answer is yes. Replatforming any technology solution is never an easy undertaking – humans by nature are opposed to any kind of change, especially one that could cause major disruptions. Therefore, discussing the notion of replatforming your commerce solution is usually brought on with some protest. However, there is a customer-centric commerce platform revolution unfolding and it's all powered by APIs. An A
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Is Your Commerce System Vulnerable to Meltdown on Black Friday or Cyber Monday? (UPDATED)

November 14, 2018 | Web Marketing
Last year's holiday shopping season was another record-breaker. Adobe reported that the 2017 holiday ecommerce revenue climbed to $108.2 billion, beating what was previously forecasted by $1 billion. On Black Friday alone, a record $5 billion was reported in sales. Unfortunately, like the year prior, not all brands and retailers were ready for the surge in traffic. Calvin Klein, Ted Baker, Macy's, and Lowe's, all experienced online technical issu
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Foundations of Commerce: Grit before Glitz

November 5, 2018 | Web Marketing
The race to get a product or service in front of a customer, or the desire for a customer to want or need a product or service has been running for thousands of years. Around 2700 BC, China mastered the ability to create silk from silkworm protein fibers. Sitting on this monopoly (the emperors of China refused to share the secret of silk production), China traded silk with other countries, creating a luxury “brand.” Demand for silk was so hig
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API-first commerce: Why it’s OK to lose your head

November 2, 2018 | Web Marketing
In an effort to differentiate and compete, top brands are choosing a best-of-breed architectural approach due to the inherent limitations of monolithic commerce applications. As a result, headless API-first commerce is gaining momentum and traction across many industries. So why is it OK to lose your head now? Here are the top challenges to consider: Challenge 1: Lack of control over front-end experiences Traditional full-stack commerce platfo
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How a 112-year old distributor transformed their business with an ecommerce chatbot

October 29, 2018 | Web Marketing
During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the session from Chicago and highlights how this family-owned business used an ecommerce chatbot to lower costs, increase sales and improve customer satisfaction. Hill & Markes located in upstate New York is positioned as the one stop shop for foodservice disposables, janitorial & office suppl
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Ecommerce Microservices: The Good, the Bad and the Ugly

October 15, 2018 | Web Marketing
As previously published on LinkedIn, Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day goes by without an article about ecommerce microservices. Microservices is a hot new paradigm for commerce back end among many commerce practitioners. Many developers are experimenting with microservices and others are embracing them head on. Many more practitioners out there will get on the microservices b
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B2B ecommerce: the four challenges to face for long-term growth

October 15, 2018 | Web Marketing
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It's either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? It's all about the disruption.
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