Retail pop-ups at the airport: turn passengers into customers

April 30, 2019 | Web Marketing
Leisure, pleasure or business – air travel is one of the top forms of transportation for people across the world – and in 2017, almost one billion flights took off from the US alone. Although processes at airports are becoming more streamlined due to the introduction of innovative technological systems, travelers are still waiting over an hour on average between getting through security and boarding the plane. With nowhere else to go, mo
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The 7 deadly sins of ecommerce UX

April 29, 2019 | Web Marketing
According to Statista, there were 1.79 billion global online buyers in 2018, and in 2021, the number is expected to rise to over 2.14 billion. And if you're reading this and haven't shopped online — especially on a mobile device — what's your secret? My wallet wants to know. If you're one of the millions of retailers running an ecommerce site, it's essential to make sure your users have an optimal experience that makes shopping easy and ke
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Guess who’s back? (hint…it’s Linda Bustos)

April 26, 2019 | Web Marketing
We're very excited to welcome back Linda Bustos to Get Elastic! Linda first joined Get Elastic in its earliest days in 2007, writing and reporting on a variety of topics from SEO and social marketing to usability and conversion optimization. Get Elastic quickly became the fastest growing ecommerce blog, ranking in the AdAge Power150 with recognition as a “top blog to follow” from numerous publications including the Wall Street Journal.
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Navigating the digital noise at B2B Online

April 24, 2019 | Web Marketing
Customer experience, platform models, digital noise, oh my! If you're a B2B organization undergoing a digital transformation there's a lot to think about and plan for. Where do you start? How do you start?Who can help? Who has done it well? Hopefully the first step you took was registering to join the smart people of the B2B industry at B2B Online 2019in Chicago, April 29 to May 1. It's a great three days for manufacturers and distributors
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How chatbots can optimize customer experience (CX)

April 23, 2019 | Web Marketing
Imagine a customer service experience where the business representative is always available, friendly and equipped to handle any inquiry you send their way. While this might seem too good to be true, today it's a reality for many businesses. Chatbots are an artificial intelligence-powered technology designed to engage in conversation with human users over the internet. They have quickly taken over customer service functions for a growing numb
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Why you need to consider animated videos in your social media strategy [infographic]

April 22, 2019 | Web Marketing
Animated videos are simple, easy to understand and most importantly fun to watch. They allow businesses to turn a complex situation or issue into a visually appealing explanation. They can also be easily shared on various social media platforms to increase reach and gain followers. For businesses seeking to establish their goodwill on the social front, this is probably the best strategy to rely upon. Also, marketers looking for the best content s
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Ecommerce challenge: Page speed optimization

April 19, 2019 | Web Marketing
Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate. Page speed optimization also supports your page's search ranking. Google
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5 reasons CMOs should care about their commerce architecture

April 18, 2019 | Web Marketing
Previously published on LinkedIn Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights? Now, this is a whole new challenge. And, frankly marketers haven't been doing this very lon
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The Final-Mile and its factors for ecommerce success or failure

April 17, 2019 | Web Marketing
Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day . Many of these websites serve market niches – meaning it's becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers. Brick-and-mortar stores are fending off competition by recruiting entertaining, empathetic employees. This human touch is great for physical retai
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4 ways to create influencer marketing that really works

April 15, 2019 | Web Marketing
Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing. To give you an idea, influencer marketing campaigns involve individuals who work with brands to promote their products among their followers. In today's world, people are smart enough to not fall for larger-than-life promotions made by celebrities. They understand the intention and
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