Tips for Increasing Sales on Black Friday

November 13, 2015 | Web Marketing
Black Friday and Cyber Monday are almost here, and that means retailers are already fretting about how to maximize online revenue and steal customers from competitors. According to Forrester Research, U.S. online holiday sales will exceed US$95-billion in 2015, up 11% over last year. For Black Friday (the day immediately preceding the U.S. Thanksgiving holiday on Nov. 26), that means more shoppers will be clamoring to get the best deals online th
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To Get Digital Experiences Right, Think Integration

November 2, 2015 | Web Marketing
There isn't an organization in existence today that hasn't had some internal dialog about digital experiences, and for good reason. Digital experience investments, either in technology, people, or process (or all of those), represent a unique opportunity.Done properly, digital experiences can drive higher revenue and act as a catalyst for change throughout an organization. An effective digital experience strategy can help win, serve, and retain c
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The Site Search SNAFU Even The Biggest Sites Make

September 23, 2015 | Web Marketing
Site search is radically important. Site visitors that use search boxes are more likely to know specifically what they want and are closer to conversion than those just browsing.For ecommerce site search, it's table stakes to handle plurals and misspellings. Many sites employ autosuggest that help direct customers to successful search results.One area where even the top online retailers consistently fall down on is handling synonyms. For terms th
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Does Your Mobile Home Page Drive Visitors Away?

September 21, 2015 | Web Marketing
Consumer research suggests mobile shoppers prefer mobile websites to retail apps.But if you've invested in a companion app and wish to use your mobile home page to promote it, be careful about how you pitch your app — you may unwittingly foster FUD (fear, uncertainty and doubt) about your mobile experience.Karmaloop's (old) mobile home page suggests its mobile site is inferior to its app with the text “for the best mobile experience, we sugge
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8 Tips for Mobile Customer Service Usability

September 16, 2015 | Web Marketing
When it comes to mobile commerce, the effort typically goes into getting mobile websites and apps live and mastering responsive design, and obsessing over home page, product page, category, search, menu navigation and mobile checkout usability.But mobile customer service is too important to overlook considering 63% of US adults use mobile to access customer support several times each month, and 90% have had poor experiences.How can you shore up y
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Back to School: The ABCs of Ecommerce

September 13, 2015 | Web Marketing
It's Partner Thursday Monday! Today's post is contributed by ICF Interactive. Adobe's 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how.For most of the United States, it's back to school season. Ask any kid what he or she has covered in the first week back, and you'll likely hear “enh – just a review from
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5 Holiday Conversion Problems and How to Fix ‘Em

September 9, 2015 | Web Marketing
As the “official” holiday season rapidly approaches (for some early birds, it's already here), prepare for a massive uptick in sales – but also for unique problems that come with the busy season. Let's examine 5 conversion problems and what you can do about them.Site traffic increasesPeak shopping times spike sales but the additional load on your servers may slow down your site or crash it altogether. Even the largest ecommerce sites have c
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The New Customer Journey: Commerce + Content in Context [Webinar]

September 8, 2015 | Web Marketing
I had the pleasure of teaming up with Invesp Consulting on a webinar last week: The New Customer Journey: A Convergence of Content, Context, Channels and Commerce. Check out the full session below! ...read more
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