How a 112-year old distributor transformed their business with an ecommerce chatbot

October 29, 2018 | Web Marketing
During the inaugural B2BNext conference, Hill & Markes presented on how automation is changing their customer engagement. This article recaps the session from Chicago and highlights how this family-owned business used an ecommerce chatbot to lower costs, increase sales and improve customer satisfaction. Hill & Markes located in upstate New York is positioned as the one stop shop for foodservice disposables, janitorial & office suppl
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Ecommerce Microservices: The Good, the Bad and the Ugly

October 15, 2018 | Web Marketing
As previously published on LinkedIn, Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day goes by without an article about ecommerce microservices. Microservices is a hot new paradigm for commerce back end among many commerce practitioners. Many developers are experimenting with microservices and others are embracing them head on. Many more practitioners out there will get on the microservices b
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B2B ecommerce: the four challenges to face for long-term growth

October 15, 2018 | Web Marketing
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It's either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? It's all about the disruption.
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Top 3 most common mistakes to avoid with digital transformation projects

October 9, 2018 | Web Marketing
According to Forbes, organizations are expected to invest $1.3 trillion (USD) in digital transformation initiatives this year. However, research points to the fact that 70% of these digital transformation initiatives will fail. The problem is that companies aren't actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this
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B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

October 4, 2018 | Web Marketing
Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy”. Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy. The session and workshop packed event left no ro
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Why is it so hard to monetize experience?

September 25, 2018 | Web Marketing
Today, customers use an average of 5 to 6 touchpoints when buying an item.[1] In this fast-paced world of communication and information overload, consumer's attention is the most coveted currency that brands are striving to capture in order to realize their business goals. This is why customer experience is key to acquiring and retaining loyal customers. According to Forrester, as many as 72% of businesses name improving customer experience their
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Four Things You May Not Know About API-First Commerce

September 19, 2018 | Web Marketing
As previously published on LinkedIn API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot. A major cruise line offers stylish wearabl
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The Rewards Of Working With A Wonderful Domain Name On Twitter

April 16, 2018 | Web Marketing
The net has flattened out the taking part in area amongst big companies and little firms. On the world wide web, your enterprise does not need to have a fancy building or hundreds of employees to turn into successful. The secret is knowing how to marketplace your organization on the net like the huge, profitable organizations. Right here is some advice on how to make your business productive on the web Best domains for sale  There are a great de
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The GDPR: Its Impact on Brands and Benefits to Consumers

April 5, 2018 | Web Marketing
Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer's location, these practices have remained largely unregulated – until now. Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe. The General Data Protection Regul
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Prepare for Conversational Commerce

March 28, 2018 | Web Marketing
Customers don't just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to conduct business on their platform of choice when and where they want. However, many brands are ignoring the channels that people most often use. Facebook Messenger has 900 million active users and 50 million businesses, and processes 60 billion messages a day. That's three times the global volume of SMS. Its Chines
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