5 Ways a Hypermedia API Simplifies Ecommerce

August 16, 2017 | Web Marketing
Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available, consistency is proving difficult. Customers shouldn't notice the technology but must remember the experience. That's a tall order for ecommerce systems. We talked with Matt Bishop, Elastic Path's principal architect, to understand more about how an API-based commerce system works and why hypermedia makes ecommerce e
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4 Key Questions to Ask Before Selecting an Enterprise Commerce Platform

August 13, 2017 | Web Marketing
The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their investment will realize an ROI, or more fundamentally if their platform provider will still be around in 5 years.Protect the investment you are about to make by asking some simple, yet powerful, questions.
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Ecommerce Technology: Augmenting Reality Augments the Bottomline

August 2, 2017 | Web Marketing
Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world experiences.According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. It's the main reason why shoppers still prefer physical stores over
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eCommerce Solutions: 3 Weighty Reasons Why Top Brands are Abandoning the Monoliths in Droves

July 26, 2017 | Web Marketing
As companies across all industries pivot to digital, the landscape of full stack / monolithic ecommerce solutions has expanded. However, there's a now growing trend among top brands to move away from monolithic commerce technologies that combine content presentation capabilities with catalogues, carts and commerce.Gartner predicts that by 2018, more than half of all commerce sites will integrate technologies from more than 15 vendors to deliver a
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Experience-Driven Commerce: 6 Ways to Become an Experience Business

July 20, 2017 | Web Marketing
This post is based on a Use Technology with a PurposeTechnology is a means to an end. Use it only if it adds to the customer's digital experience or builds your business. If it leads to slow load times or adds unnecessary clicks or layers of information, take it out.The best technology leads to concrete benefits that solves a problem, simplifies a process, or elevates an experience. For example, the luxury cruise line Carnival introduced the Meda
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Amazon and Whole Foods Did Rotten Tomatoes Spark a $14 Billion deal?

July 12, 2017 | Web Marketing
When Amazon announced its bid for Whole Foods, you could practically hear the screams coming from the C-suites at Kroger and Wal Mart. When a giant like Amazon bites into your market, the chances of survival diminish—and the grocery industry is already famous for thin margins.Buying physical locations is an interesting strategy because most grocers are doing the exact opposite. They are all working like mad to bring online shopping and unified
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Mobile First and Progressive Web Design – Impact on SEO and Publishers

January 4, 2017 | Web Marketing
Web App Design Insights: Mobile First, Progressive and Everything Between You know that you want to publish engaging web content, but you're struggling to decide between mobile-first and progressive design strategies. Although you could just wing it and see what emerges as you create code and other assets, your choices will have huge impacts on how users ultimately receive your software and how easily you can maintain it. Use the following insigh
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How to Select an Enterprise Commerce Platform - 4 Questions to Ask

November 16, 2016 | Web Marketing
Digital commerce has changed business forever. Ten years ago, who would have predicted the massive changes that mobile phones would make? Or that most enterprise software would be running in the cloud?Commerce today is about customer experience, relationships and personalization. It's about discovery, attachment and intimacy. Even more, it's about being able to power business models you haven't even conceived yet.For example, what is your commerc
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The Consumer Internet of Things is About to Explode

August 24, 2016 | Web Marketing
In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response.For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. In response, the control system could trigger a cooling system to bring the temperature down. No human interactio
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3 Reasons Your CEO Wants an Omnichannel Approach

July 19, 2016 | Web Marketing
By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing out online because they simply aren't holding any digital real estate.In today's quickly changing market landscape, missing out on a segment of your target because you aren't selling through a chann
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