15 tools to help ecommerce practitioners scale and grow

May 15, 2019 | Web Marketing
In 2018, 11.9% of all retail was attributed to ecommerce, this number is expected to increase to 17.5% in 2019. Considering that retailers reported $3.53 trillion in sales in 2017, it's safe to say that ecommerce has a big future. The world of ecommerce is highly competitive, not to mention having to battle the giants like Amazon and eBay. These tech giants are changing the game entirely by making it possible for anyone to sell products, fro
Read More »

3 crucial tactics for effective ecommerce brand reputation management

May 14, 2019 | Web Marketing
In a time where news about crises in a business spread like viruses do, and the tipping point of issues is basically under one hour, effective brand reputation management can help protect companies. Today, brand reputation management is more important than ever to businesses, and the rapid progression of technology has made it easier for companies to track and monitor the conversations and sentiments around their brands. However, technology is
Read More »

B2B Online 2019: How to take your commerce practice from good to great

May 13, 2019 | Web Marketing
For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners. However, any event of this nature or size, there are always a few looming themes or questions asked in need of answers. As I reflect
Read More »

Why you need to meet me in London at Gartner CX

May 13, 2019 | Web Marketing
It's no longer about just providing a product or service; the experience brands and businesses deliver to their consumers has become the epitome of what deems success today. And as businesses continue to evolve what their customer experience (CX) strategy should look like, they often look towards the experts for those answers. Enter in Gartner Customer Experience & Technologies Summit (Gartner CX). Two days in London with exposure to over
Read More »

Why commerce is the place to go headless

May 10, 2019 | Web Marketing
For most organizations the website is the public face of the company, it is the place where customers come to learn about the brand, where they come to research products, and hopefully where they come to conduct business. Nobody sees an organization's ERP, CRM, or warehouse management system. These systems were purpose-built to model a business in a very specific, and hopefully completely optimized way to cut costs, track progress, and eliminate
Read More »

5 benefits progressive web apps have over native mobile apps

May 9, 2019 | Web Marketing
Mobile devices are the main generators of internet traffic, inspiring developers to pay more attention to the development of mobile software solutions. Storage management and low-internet connection performance are major concerns when it comes to native mobile apps, and since the market shifted to mobile devices, an alternative had to be found in order to retain mobile customers. With the development of Progressive Web App (PWA) technology, users
Read More »

Searchandising: Do your autosuggestions help or harm?

May 8, 2019 | Web Marketing
With over 80% of ecommerce sites using autosuggest, the search feature is as mainstream as U2. But can it sell as well? Also known as typeahead, autosuggest recommends search terms, categories, products and even content as a user types. When done right, it can guide your customer to more relevant results faster. When done wrong, it's disastrous. “During testing, poor autocomplete suggestions sent multiple subjects on detours, often with a compl
Read More »

Marketing’s big shift to digital requires a 360-degree view of your customer

May 7, 2019 | Web Marketing
We've finally reached the tipping point. Digital research firm eMarketer predicts for 2019 that digital advertising spend will surpass traditional for the first time, capturing more than half of all dollars spent by advertisers. Businesses are spending more on digital platforms than traditional ones like television as the number of new channels connecting brands and consumers continues to expand. This seismic shift has implications for all aspect
Read More »

Why you won’t want to miss this year’s B2B Next Conference

May 3, 2019 | Web Marketing
If you attended last year's inaugural B2B Next Conference & Exhibition, then you're most likely counting down the days until September 30th when Andy Hoar and team get you back to Chicago for more ecommerce expertise. What's exciting about this year's event is they've added a third day, doubled the number of speakers and increased their conference tracks to six. Another exciting aspect about this year's event and what we're really looking
Read More »

Searchandising: Site search hacks that drive revenue

May 2, 2019 | Web Marketing
Improving customer experience is top-of-mind for every digital business. Billions are spent each year on mobile apps, content, personalization and omnichannel capabilities. And hundreds of hours are spent on redesigning websites and conversion optimization. Yet CX plans often overlook a fundamental piece of the equation: site search performance. Visitors who search are explicitly telling you what they want and are more likely to convert tha
Read More »