Top 3 Reasons Why 84% of Digital Transformation Projects Fail

November 16, 2017 | Web Marketing
According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren't actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation. Here are some of the most common and expensive mistakes that send well-intentioned digital projects to their doom. 1 You'
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To Get Ahead with Customer Experience You Need Headless Commerce

November 8, 2017 | Web Marketing
Is your single-stack ecommerce platform limiting your customer experience and your company's ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation layer with the commerce engine. This creates siloed solutions for mo
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Digital commerce is playing a pivotal role in customer experience strategies.

October 25, 2017 | Web Marketing
Digital commerce is playing a pivotal role in customer experience strategies. The world's leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1 Digital commerce initiatives affect both operations and customer experience management. They provide more ways to sell products, interact with customers, and differentiate from the competition. In their r
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Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

October 18, 2017 | Web Marketing
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go. “The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic a
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Virtual Versus Augmented Reality? Which one will win out?

September 21, 2017 | Web Marketing
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes. Brands can extend interactive, transactional experiences
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The State of APIs: an infographic cheat-sheet

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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The State of APIs: infographic

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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The State of APIs: a cheat-sheet infographic

September 13, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

August 31, 2017 | Web Marketing
Digital commerce has changed business forever.10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner? The least exciting thing you can do with your mobile phone nowadays is to make a call.Com
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How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

August 23, 2017 | Web Marketing
The Asia Pacific region is enjoying a retail spending boom. Steady economic growth has led to huge populations with more money to spend – and clothing and accessories are at the top of their shopping lists.Emerging online markets such as China and India have had double-digit growth rates in ecommerce apparel sales (Executives surveyed in the State of Fashion 2017, a joint study made by Business of Fashion and McKinsey, calls e-commerce “the s
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