Digital Experiences Require a Visionary Approach

March 16, 2016 | Web Marketing
When IT executives are planning investments in new platforms, it's common for them to turn to industry experts and analysts to provide context and explore perspectives. There's a lot of choice out there. That's why I'm very pleased that Gartner's latest flagship report on e-commerce, the Magic Quadrant, has positioned Elastic Path as Visionary.For those not initiated, the Gartner Magic Quadrant is the go-to resource for an objective perspective o
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Five Secret Google Analytics Reports You Need to be Using Right Now

February 17, 2016 | Web Marketing
Disclaimer: While Google Analytics has its SEO applications (understatement!), we've also found broader uses for the platform. So while this post does discuss some SEO concepts, it doesn't focus exclusively on SEO. With Google Analytics, it's all about cutting out the noise and identifying the data that's the most important for your business. Custom reports are great for segmenting your site's traffic data. Analytics, after all, is a massive data
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2016 Web Design Trends to Boost Conversions [Infographic]

January 20, 2016 | Web Marketing
Good web design can make or break your business. Research shows that users will make up their mind about how they “feel” about your website (and thus your business) within a fraction of a second after first viewing your site. Further, the design of interior pages, such as the checkout flow, can have a dramatic impact on conversion rates.We enlisted the help of web design firm The Deep End ( to examine the best design trends
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5 Major Global Ecommerce Trends That You Can’t Afford to Ignore

January 14, 2016 | Web Marketing
As we begin 2016, the global ecommerce market is poised for significant growth. But not all geographies are experiencing the same trends. Here's a quick look at global ecommerce trends.The U.S. Gets Physical In the U.S. market, eMarketer predicts that mobile devices will account for 22% of all e-commerce sales and mobile will influence 1 trillion retail transactions. That influence extends far past just making a purchase. Buyers are researching p
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Ecommerce Game Changers: A Retrospective of the Last 8 Years

January 7, 2016 | Web Marketing
Facebook's ad options continue to evolve – this year's As we kick off 2016, many ecommerce and marketing blogs are rounding up their predictions for the next 12 months. But in this post, I'd like to take a #tbt throwback through the last 8 years. The digital world has changed a lot during this time, with some true game changing events and innovations that are responsible for how we buy and sell online today.You may be aware that I recently left
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Five Rules for Content Marketers in 2016

December 15, 2015 | Web Marketing
From our trusted partner Adobe, Get Elastic is pleased to bring you this insightful post from Adobe's just-released digital marketing report the “State of Content: Rules of Engagement for 2016″.It's the most wonderful time of the year: 2016 planning. With the New Year around the corner, we know content marketers are looking for insights and trends that will shape the year ahead and help their content stand out.On Dec. 14, we released findings
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ICF Interactive’s 10 for ’16: The Ins and Outs on eCommerce, the Digital Transformation, and Customer Experience Management

December 9, 2015 | Web Marketing
Fred Faulkner, Marketing Director at ICF Interactive, was recently interviewed for CMSWire's Discussion Point: What's on Your 2016 Digital Radar? while at Gilbane Conference. Essentially, he states that while brands will need to invest in marketing, experience, and content management technology platforms, digital success will be determined by the ways in which an organization staffs and trains its teams.That's our #1 prediction for 2016. Read on
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Cracking Mobile Commerce Myths

December 2, 2015 | Web Marketing
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent.What's more, approximately 40 percent of all digital sales were “cross-device” – meaning consumers used more than one device in the purchase journey.In this new post, we'll crack some common mobile commerce myths, discuss the pros
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4 Secrets to Reduce Holiday Returns [Infographic]

November 25, 2015 | Web Marketing
With holiday sales in full swing, retailers can expect the inevitable spike in returns. Depending on the goods being sold, return rates vary between 5% and 18%. Making the returns process transparent encourages repeat sales and builds customer loyalty.There are some ways to reduce your return rate, and sampling the process for customers.Infographic courtesy of Shorr Packaging Corp. more
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We Need to Talk: Critical Commerce Conversations To Have Today With Your C-Suite

November 19, 2015 | Web Marketing
Consumer technology, and in particular mobile, has tipped the scales of power in the favor of consumers. Researchers are now calling this trend the “Age of the Consumer”. This has resulted in more and more organizations looking to implement “experience-driven commerce”. But as with all major corporate initiatives, getting leaders onboard is paramount. The C-Suite needs to understand the potential of experience-driven commerce for your org
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