The rise of visual search

May 28, 2019 | Web Marketing
It's hard to imagine the internet without being able to search for images, but it really wasn't that long ago when all search results were just plain text. Now, less than two decades after those humble text SERPs, technology is quickly moving beyond the world of merely looking for images, but rather leaping into the organic cosmos of the visual search with the help of artificial intelligence (AI). Image search beginnings It all started bac
Read More »

5 ways to leverage web design for a positive ecommerce experience

May 27, 2019 | Web Marketing
To build a successful ecommerce business, in addition to selling a product or service people want you also need to invest in various elements such as search engine optimization (SEO) and graphic design. In fact, not having an impactful and responsive web design can cost you sales. This is why it is essential to leverage design properly to boost your ecommerce business. Here are five ways to leverage web design: 1. Become customer-centric
Read More »

SEO recommendations [infographic]

May 24, 2019 | Web Marketing
Optimizing your website for search engine while ensuring it is convenient for users is the key to a successful SEO strategy. Easier said than done, right? Especially, considering the fact that Google makes updates on a regular basis, while mobile and stationary devices change unrecognizably each year. With such a rapid movement, marketers experience real challenges when trying to plan their strategies. There is a more effective way to inc
Read More »

Shaking up B2B commerce with Andy Hoar [video]

May 23, 2019 | Web Marketing
We caught up with Andy Hoar to find out what he's been up to these past 18 months. And from the conversation, it sounds like all amazing stuff! After leading the charge on B2B commerce at Forrester for many years as Vice President and Principal Analyst, Andy is now the CEO and Founder of Paradigm B2B. According to his company website, http://paradigmb2b.com, he and his team are guiding the medium-sized and mid-market B2B companies through the
Read More »

B2B Mobile Commerce Apps are Hot: Here’s Why

May 22, 2019 | Web Marketing
Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. With mobile commerce driving or influencing 40% of B2B revenue and 75% of B2B buyers prefer to self-serve than engage with sales reps – the case for dedicated mobile experiences is clear. For industrial supplier Grainger, 41% of its mobile sales flow throug
Read More »

B2B ecommerce: four challenges to overcome

May 21, 2019 | Web Marketing
A successful B2B digital transformation doesn't mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. Before setting out on this digital transformation journey, let's go over the challenges the industry currently faces and what steps other B2B organizations are taking to overcome them. Tim
Read More »

10 best practices for a successful ecommerce homepage

May 17, 2019 | Web Marketing
According to Statista, ecommerce sales are projected to grow to almost $3.5 trillion in 2019 and grabbing only a tiny portion of the market share means generating some serious profit. However, in order to start a successful online business, you need to create an outstanding website. Since the homepage is the first thing users see when they visit your site, we want to concentrate on this element and explain how to take care of it most effective
Read More »

10 critical ecommerce email marketing mistakes to avoid

May 16, 2019 | Web Marketing
Email marketing is a valuable tool, allowing the opportunity to send targeted content directly to someone who has expressed interest or who has already engaged with your company. It's so common place these days that a lot of companies forget just how valuable a tool it is when done right. However, when done wrong, it's a total waste of time. And, getting it wrong only requires one mistake. So, let's take a look at some ecommerce email marketi
Read More »

Commerce Pulse: What’s keeping manufacturers and distributors up at night?

May 16, 2019 | Web Marketing
Getting your B2B business ready for the digital era is no small feat. It takes determination and perseverance to keep the rock rolling up the hill. And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change and customer expectations evolve. This feeling of pushing a rock up a hill doesn't only refer to businesses that just got started with commerce, but commerce veterans feel it t
Read More »

Searchandising: Using targeted content on search pages

May 15, 2019 | Web Marketing
The last two posts of our Searchandising series focused on optimizing site search relevance and autosuggest. Today's installment explores several ways to inject targeted merchandising content into search pages, along with some dos and don'ts. Guided selling Filtered and faceted navigation helps customers narrow down a large set of search results into a more focused, relevant set. The challenge is, many customers overlook them. Leveraging hero con
Read More »