Better customer experience means targeting people, not buyers

January 13, 2019 | Web Marketing
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in. They want to be able to brows
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Better customer experience means targeting people, not buyers

January 13, 2019 | Web Marketing
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in. They want to be able to brows
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Convert your mobile browsers into buyers with these recommendations

January 7, 2019 | Web Marketing
Good mobile navigation is imperative in the customer journey – and it is not to mirror desktop. The more scrolling a mobile user has to do the more likely they are to bounce. Common practice is to collapse the mobile menu within three horizontal bars aka the Consumers, on average use five to six touchpoints before making a purchase – and for those multi-device shoppers their commerce journey starts and ends on smartphones. And not all journey
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Frictionless Commerce – the future of customer experience is seamless

January 3, 2019 | Web Marketing
As we close out 2018, there's a lot of new experiences (like checkout-free stores), surprising acquisitions (like the Amazon/Whole Foods merger) and more to reflect on and leverage for the year ahead. In 2018, brands experimented more freely with voice and video technology, leveraged AI to improve customer experiences and took bigger steps towards unifying their commerce strategies. Every year brands raise the bar for improved commerce experien
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Carnival and their Guest Experience Digital Transformation

December 26, 2018 | Web Marketing
When the world's largest leisure travel company, Carnival, wanted to create the ultimate vacation experience aboard their ships, they realized they needed to improve the convergence among the physical and digital worlds into a seamless experience. Placing their guests at the center of the experience design and empowering commerce capabilities everywhere, Carnival announced the OceanMedallion™ (at CES January 2017), a small wearable token connec
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The Future of Retail Lies with those who Personalize Brick-and-Mortar 

December 24, 2018 | Web Marketing
The retail industry started off 2018 with a big priority on personalization – it was set to serve as the key to solving the omnichannel challenges. Even B2B organizations started becoming aware of driving results based on their customers' desire for personalization. According to Marketing Insider Group, 78% of consumers say relevant content increases their purchase intent. Most consumers are even ok giving personal information if it leads to
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Getting the most out of Retail’s Big Show 

December 19, 2018 | Web Marketing
Not only is this time of year crazy busy for retailers due to holiday shopping promotions and end of year sales blitzes – it's also when brands and retailers start prepping for Retail's Big Show. The National Retail Federation (NRF) puts on retail's big event every January in New York City and there's a lot to cover in those three days. What's the most overwhelming thing about the event? The agenda! There's a lot of great speakers and topic
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This Holiday Season, Give Your Customers a 360-Degree Marketing Strategy  

December 18, 2018 | Web Marketing
The holidays are upon us. If you're like millions of others shopping for the perfect gifts for your family and friends, you know the drill. Maybe you finally find the new kitchen gadget for the culinary-inclined cousin you drew in the gift exchange. It's ordered and on its way — you're done! Now cue the endless targeted ads and emails about pasta-makers headed your way. Never mind you can't cook to save your life and you'd never shop for th
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Consuming Hypermedia APIs vs The Other Guys

December 17, 2018 | Web Marketing
API consumption has come a long way in the last few years. The industry has seen traditional commerce APIs revolve around catalog navigation, search, product information, checkout, etc. However, the industry is constantly changing and growing for the better. With the movement toward hypermedia REST level 3 APIs the ecommerce industry has once again adopted a modern trend in API layers and sparked the progression to these new technologies. For rea
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Doing more with less: How Sam’s Club scaled up conversion by embracing data

December 12, 2018 | Web Marketing
Originally published on BloomReach Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season. Like many teams today, the site merchandising team at Samsclub.com were expected to do more with less. What typically takes a team of 20 to perform, Mancilla's team of five were tasked with managing everything from the homepage to the categ
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