Navigating Omnichannel Complexities: 3 Tips for Success

June 7, 2016 | Web Marketing
Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader's unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way
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The Rise of the Digital Experience Platform

May 6, 2016 | Web Marketing
Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital experiences will be well positioned for the long haul. Industry analysts are seeing a resurgence of projects and investments in flexible technologies that have reliably demonstrated an ability t
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The Case for Extreme Personalization

April 28, 2016 | Web Marketing
Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world.Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through FaceBook or on a phone, customers want to receive a consistent, high-quality experience from your brand.The challenge is that
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Solving the issue of Duplicate Homepage URLs

April 18, 2016 | Web Marketing
Believe it or not, I see many websites that have multiple homepage URL's. You might think, how is that possible? The reason how is because every website has an index page at the root. It depends on how each server and CMS handles it. The problem is that Google considers each of the following URLs as separate URLs, even though they all resolve to the Homepage. www.example.com www.example.com/index www.example.com/default www.example.com/ exampl
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CMOs Reveal What They Really Think about Digital Projects

April 15, 2016 | Web Marketing
The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player, charged with P&L and caring for the entire customer lifecycle. CMOs have gone full digital, hiring marketing technologists, data analysts, and “growth hackers” in addition to the usual creativ
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Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

April 10, 2016 | Web Marketing
Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn't shake: The digital “experience” is radically transforming business as we know it.Adobe says that the Experience Business represents a new era in commerce — or a wave as Adobe calls it — that's about creating an e
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Enterprise Content Management: How Does AEM Stack Up?

April 5, 2016 | Web Marketing
I was talking to a client the other day about why they choose Adobe Experience Manager (AEM) for their business. This particular company initially purchased AEM shortly after it was purchased by Adobe, back in 2010. He said that one of the reasons they'd chosen it, after comparing it to a number of other options, was because he trusted Adobe to continue to invest in the product and innovate with it.So, that begged the question — how does AEM st
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Subdomains vs. Subdirectories

April 1, 2016 | Web Marketing
Many companies have a company blog. The question often arises, which is better for SEO? A subdomain or a subdirectory? A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com and classroom.google.com for example. Craigslist also uses subdomains. See screenshot image below on how Craigslist's subdomains appear in the Google Search Results Page: Google does
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Digital Experiences Require a Visionary Approach

March 16, 2016 | Web Marketing
When IT executives are planning investments in new platforms, it's common for them to turn to industry experts and analysts to provide context and explore perspectives. There's a lot of choice out there. That's why I'm very pleased that Gartner's latest flagship report on e-commerce, the Magic Quadrant, has positioned Elastic Path as Visionary.For those not initiated, the Gartner Magic Quadrant is the go-to resource for an objective perspective o
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Five Secret Google Analytics Reports You Need to be Using Right Now

February 17, 2016 | Web Marketing
Disclaimer: While Google Analytics has its SEO applications (understatement!), we've also found broader uses for the platform. So while this post does discuss some SEO concepts, it doesn't focus exclusively on SEO. With Google Analytics, it's all about cutting out the noise and identifying the data that's the most important for your business. Custom reports are great for segmenting your site's traffic data. Analytics, after all, is a massive data
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