B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

October 4, 2018 | Web Marketing
Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy”. Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy. The session and workshop packed event left no ro
Read More »

Why is it so hard to monetize experience?

September 25, 2018 | Web Marketing
Today, customers use an average of 5 to 6 touchpoints when buying an item.[1] In this fast-paced world of communication and information overload, consumer's attention is the most coveted currency that brands are striving to capture in order to realize their business goals. This is why customer experience is key to acquiring and retaining loyal customers. According to Forrester, as many as 72% of businesses name improving customer experience their
Read More »

Four Things You May Not Know About API-First Commerce

September 19, 2018 | Web Marketing
As previously published on LinkedIn API-first commerce, a.k.a. “headless commerce” is quickly becoming the talk among many commerce teams. It offers a seamless way to go beyond the traditional webstore to shoppable videos, kiosks, magic mirrors, Alexa, virtual and augmented reality use cases. In fact, there are trailblazing early adopters that use API-first commerce for checkout via Facebook chatbot. A major cruise line offers stylish wearabl
Read More »

The Rewards Of Working With A Wonderful Domain Name On Twitter

April 16, 2018 | Web Marketing
The net has flattened out the taking part in area amongst big companies and little firms. On the world wide web, your enterprise does not need to have a fancy building or hundreds of employees to turn into successful. The secret is knowing how to marketplace your organization on the net like the huge, profitable organizations. Right here is some advice on how to make your business productive on the web Best domains for sale  There are a great de
Read More »

The GDPR: Its Impact on Brands and Benefits to Consumers

April 5, 2018 | Web Marketing
Online activities generate data that can be collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data. Depending on the consumer's location, these practices have remained largely unregulated – until now. Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe. The General Data Protection Regul
Read More »

Prepare for Conversational Commerce

March 28, 2018 | Web Marketing
Customers don't just use messaging apps, they prefer them. The point of conversational commerce is convenience. It allows people to conduct business on their platform of choice when and where they want. However, many brands are ignoring the channels that people most often use. Facebook Messenger has 900 million active users and 50 million businesses, and processes 60 billion messages a day. That's three times the global volume of SMS. Its Chines
Read More »

SXSW 2018 Sets the Blueprint for Customer Engagement in the City of the Future

March 22, 2018 | Web Marketing
Very few events manage to bring together such a vast array of content like Austin's South by Southwest (SXSW). With its emphasis on music, film, and technology, it can sometimes feel challenging to find a common thread that brings together its diversified audiences. This year the festival launched a convergence program called “Cities Summit” to drive meaningful discussions about the future of our cities— a theme that resonated with many at
Read More »

Putting you on the Path: Data privacy, the GDPR, and Elastic Path

March 14, 2018 | Web Marketing
Your online activities generate data that is collected, stored, and shared. Shopping online, interacting with social media, installing mobile apps – all these actions leave a trail of data in your wake. Depending on where you live, these practices have remained largely unregulated – until now. Starting May 25th, all businesses that engage with European citizens must adhere to new data privacy practices in Europe. The General Data Protection
Read More »

Experience Adaptive Commerce at South by Southwest

March 8, 2018 | Web Marketing
A guest blog post by Will Brown, Emerging Commerce Offerings, Accenture Interactive Today, we're in Austin Texas at the South by Southwest show. SXSW serves up a little bit of everything, offering a unique opportunity to explore the worlds of interactive, gaming, film, music, and comedy in an immersive festival of events, conferences, and showcases. Accenture Interactive and Elastic Path have teamed up to demonstrate how commerce is becoming mor
Read More »

Dynamic Pricing and the New Formula for Profit

March 2, 2018 | Web Marketing
Dynamic pricing or flexible pricing isn't new. Before the 19th century, customers haggled for discounts, and loyal patrons were often given a “friendly price.” Mass marketing introduced a little more science by using demographic research, and more recently big data and analytics, but lost the shopkeeper's ability to directly negotiate with a customer. Prices now are mostly set according to market segment and supply-demand, not based on firsth
Read More »