Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

October 18, 2017 | Web Marketing
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go. “The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic a
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Virtual Versus Augmented Reality? Which one will win out?

September 21, 2017 | Web Marketing
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes. Brands can extend interactive, transactional experiences
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The State of APIs: an infographic cheat-sheet

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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The State of APIs: infographic

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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The State of APIs: a cheat-sheet infographic

September 13, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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Defining a Digital Commerce Strategy to Win: 4 Questions Every Brand Should Ask

August 31, 2017 | Web Marketing
Digital commerce has changed business forever.10 years ago would you even imagine talking to your phone to get recommendations for dinner, getting a real-time map to the restaurant helping you avoid construction, buying something on Amazon for delivery that evening while waiting for a table, and checking in on the kids via the security cameras during dinner? The least exciting thing you can do with your mobile phone nowadays is to make a call.Com
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How Ecommerce Made in North America is Set to Shake Up Lifestyle Fashion in Asia Pacific

August 23, 2017 | Web Marketing
The Asia Pacific region is enjoying a retail spending boom. Steady economic growth has led to huge populations with more money to spend – and clothing and accessories are at the top of their shopping lists.Emerging online markets such as China and India have had double-digit growth rates in ecommerce apparel sales (Executives surveyed in the State of Fashion 2017, a joint study made by Business of Fashion and McKinsey, calls e-commerce “the s
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5 Ways a Hypermedia API Simplifies Ecommerce

August 16, 2017 | Web Marketing
Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available, consistency is proving difficult. Customers shouldn't notice the technology but must remember the experience. That's a tall order for ecommerce systems. We talked with Matt Bishop, Elastic Path's principal architect, to understand more about how an API-based commerce system works and why hypermedia makes ecommerce e
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4 Key Questions to Ask Before Selecting an Enterprise Commerce Platform

August 13, 2017 | Web Marketing
The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their investment will realize an ROI, or more fundamentally if their platform provider will still be around in 5 years.Protect the investment you are about to make by asking some simple, yet powerful, questions.
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Ecommerce Technology: Augmenting Reality Augments the Bottomline

August 2, 2017 | Web Marketing
Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world experiences.According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. It's the main reason why shoppers still prefer physical stores over
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