Creating a last-minute holiday email marketing strategy

October 23, 2019 | Web Marketing
If you've waited this long to create a holiday email marketing strategy, your planning might as well be for next Christmas, right? The holidays are so close you can almost smell the pine boughs—just like at this time last year, and the year before. Holiday dates don't change (in most cases), yet many marketers find themselves scrambling to capitalize on upcoming festivities. Deadlines can sneak up on even the savviest of email marketing team
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The chatbot impact on ecommerce

October 22, 2019 | Web Marketing
Customer service is more than a compliant department – it's the act of providing assistance to the customer before, during and after a purchase. Its widely accepted that customer retention is cheaper to customer acquisition. A mere increase of 5% in customer retention equates to 25% in profits, because of customers who had a good experience are likely to spend more on your brand and you to spend less on operating costs. According to researc
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Optimize your B2B relationships at B2B Online Europe

October 21, 2019 | Web Marketing
If you're a B2B ecommerce practitioner now is the time to start planning for what you want this time next year to look like for you and your organization. Are you providing the experiences your customers want and demand? Are you thinking beyond the web? With so much to consider, many practitioners find themselves overwhelmed and often look to the digital savvy organizations and experts to help guide them. That's why we're excited to be media p
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Wicked Quick: B2B replatforming initiatives

October 18, 2019 | Web Marketing
Disclaimer: As a native of New England I enjoy sharing my region's slang with the world. “Wicked” is a general intensifier. It's ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick 😉. Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues. I recently had a chat with a global B2B practitioner with a global footwear and apparel brand on replatforming
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Understand your customers’ experience to optimize your ecommerce site

October 17, 2019 | Web Marketing
With the growing number of options available to online shoppers, your customer's experience while searching your site will have a direct impact on your sales. Therefore, in order to fully improve and optimize for your digital customers you need to understand how your customers use your ecommerce site and other digital touchpoints. The more seamless the experience, the more likely the customer will return to your website or app. Even the s
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Experience-driven commerce and its impact on B2B

October 16, 2019 | Web Marketing
In today's digital commerce world, customer experience is the key differentiator and competitive basis between brands. Every experience a customer has with both your brand and a competitor will influence their final purchase, and as a result, any commerce offering needs a state-of-the-art solution to capture growth effectively. Great customer experiences are rooted in personalization, and the goal of “one experience per customer” through
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How 5G will power the future of movement via the Internet of Vehicles (IoV)

October 15, 2019 | Web Marketing
Right now, it seems like 5G is everywhere, even though this next generation of wireless service has yet to be widely deployed. It's the subject of massive competition between the U.S. and China (somewhat of a 21st-century space race) and perhaps even greater speculation over rollout, coverage areas and international impact. One thing is certain: 5G is on the near horizon, and with up to 100 times the speed of current wireless networks, it sta
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4 tips for a successful Cyber Monday email campaign

October 14, 2019 | Web Marketing
Year after year, Cyber Monday (the Monday after Thanksgiving) has proven to be one of the busiest shopping days in terms of sales numbers. The average conversion rate for Cyber Monday emails are the highest among all holiday emails, therefore, it's crucial to implement effective email marketing campaigns if you're going to stand out amid all the noise. There are different kinds of promotional emails, such as announcements, giveaways, tiered
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3 debunked myths about dropshipping

October 11, 2019 | Web Marketing
Chances are you've heard about the brilliance of dropshipping – the ability to run an online store without keeping inventory. However, if you've heard about the brilliance of it, you've also most likely heard why dropshipping is a bad idea. Ever since the idea of it became mainstream, there has been a lot of concern about how viable dropshipping is as a business model. A few years ago, starting a store meant putting a lot of effort into
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5 ways to boost sales on Amazon

October 9, 2019 | Web Marketing
Selling on Amazon isn't always an easy task – learning how Amazon works and how to make your products sell is all part of the game when it comes to being an Amazon seller. You can use many different methods to figure out how to fix anything that might be wrong with your listings. There is a lot of great advice out there to help you along the way, often from other sellers who have been exactly where you are. With that in mind, here are five g
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