Brian Beck on Pricing Strategies to Manage Channel Conflict in B2B Commerce

June 26, 2020 | Web Marketing
This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity, available now Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a lower price, as they can now capture the “retail” profit margin on the product. The power to disin
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How Herschel uses AR on product pages with headless commerce (and so can you)

June 23, 2020 | Web Marketing
Augmented and virtual reality is gaining traction with brands and retailers looking to enhance buying experiences. And it's getting easier to adopt and inject into product pages thanks to headless commerce APIs and progressive web applications (PWAs). Today's late-model mobile devices are shipping with enhanced native AR support, with toolkits like Apple's ARKit and Google's ARCore offering developers a way to connect AR to the storefront. And u
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3 Ways AR and VR can help brands and retailers adapt to the New Normal

June 10, 2020 | Web Marketing
Prior to COVID-19, analysts were bullish on AR and VR for retail and B2B commerce. Deloitte predicted 100M consumers would use AR to shop online or in-store in 2020, while Gartner claimed 46% of retailers were planning to deploy AR or VR in turn. IDC forecast retailers and manufacturers would drop $1.5B and $1.4B respectively on AR/VR experiences. Consumers are quite receptive to AR and VR shopping (at least the surveys say) -- perferred to voic
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How Elastic Path enables the ultimate level of technical agility

June 2, 2020 | Web Marketing
We live in the “digitally connected world” where everything is changing rapidly, and which is characterized by the following trends: Rapidly evolving environment. The demand and behavior of customers, partners, and other stakeholders change quickly, requiring businesses to adapt. Technological disruption. The constant introduction of new technology, which disrupts industries, brings new offerings and enables new experiences for customers. E
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Better BOPAC: 6 ways to improve curbside pickup in the “new normal”

May 26, 2020 | Web Marketing
Pre-COVID, 40% of shoppers said buy online, pick up in store (BOPIS or click-and-collect) was their most valued retail shopping experience, with BOPIS behavior growing 30% from 2018. Today, curbside pickup is the BOPIS delivery model of choice (dubbed BOPAC - or "buy online pick up at curb") as we navigate this “new normal.” Both consumers and merchants have adapted fast, with curbside pickup doubling year over year and 59% of consumers poll
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How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

March 11, 2020 | Web Marketing
Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify's also put together an ebook The Modern Ecommerce Leader's Guide to Black Friday 2020 — with only 260 days until Black Friday as of today, it's never too soon to get prepared. The post How Headless Commerce Prep
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How to avoid data issues during a digital transformation

February 4, 2020 | Web Marketing
Big data has been a clear focus and business case for some time now, with organizations making major strides in how they put data to use. Whether it is to better understand customers or business processes, data is a driving force in most digital transformations. Data is especially important when it comes to implementation of ecommerce platforms and new selling strategies, as data collection and how to use it should be the driving forces in wh
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Building a customer centric ecommerce strategy and roadmap

January 28, 2020 | Web Marketing
This article is the first in our B2B Ecommerce: Mastering the Basics series. It's our editorial focus to support B2B practitioners through various stages of their digital journey. This series includes topics on establishing a clear customer-centric ecommerce strategy, resource allocation, user experience, change management, technology selection, optimization and trends. This series is written in partnership with Mike McMahon, who is an ecommer
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How True Value improved online conversions with 360º images

January 7, 2020 | Web Marketing
The True Value Company is one of the world's leading hardline wholesalers with a globally recognized brand providing its customers in over 60 countries an expansive product set with market-customized assortments at highly competitive prices, superior product availability, innovative marketing programs and a la carte value-added services. For retailers with a presence both in physical and online stores like True Value, creating a continuum of t
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5 ways B2B automation will transform your ecommerce business

January 6, 2020 | Web Marketing
What do you think of when someone says the word “automation?” For me, it's robots in factories building cars faster than humans ever could. For you, perhaps automation brings to mind artificially intelligent algorithms spotting patterns in data and making decisions in fractions of a second. As a B2B supplier, maybe you associate automation with marketing automation. But B2B automation doesn't have to be about robot order pickers, self-driv
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