Ecommerce challenge: Page speed optimization

April 19, 2019 | Web Marketing
Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate. Page speed optimization also supports your page's search ranking. Google
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5 reasons CMOs should care about their commerce architecture

April 18, 2019 | Web Marketing
Previously published on LinkedIn Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights? Now, this is a whole new challenge. And, frankly marketers haven't been doing this very lon
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The Final-Mile and its factors for ecommerce success or failure

April 17, 2019 | Web Marketing
Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day . Many of these websites serve market niches – meaning it's becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers. Brick-and-mortar stores are fending off competition by recruiting entertaining, empathetic employees. This human touch is great for physical retai
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4 ways to create influencer marketing that really works

April 15, 2019 | Web Marketing
Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing. To give you an idea, influencer marketing campaigns involve individuals who work with brands to promote their products among their followers. In today's world, people are smart enough to not fall for larger-than-life promotions made by celebrities. They understand the intention and
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Wicked Quick: retail trends from Stratix

April 12, 2019 | Web Marketing
Disclaimer: As a native of New England I enjoy sharing my region's slang with the world. “Wicked” is a general intensifier. It's ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick . Wicked Quick are weekly roundups or recaps on commerce-focused topics and issues. For this week's Wicked Quick, I caught up with Marco Nielsen, Vice President, Managed Mobility Services at Stratix
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Mobile commerce app development: why it’s beneficial and how to attract users

April 11, 2019 | Web Marketing
An ecommerce website wasn't a full necessity for merchants 25 years ago. However, today nobody thinks twice about it because if you want to succeed and make your product popular – you must have a website. Today, another question is in the mind of entrepreneurs: do they need to create a mobile app for their store? Well, you shouldn't waste your time and allocate a budget on mobile app development for your online store. It's not enough to jus
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How machine learning can solve a $300 billion-dollar problem for apparel companies

April 10, 2019 | Web Marketing
Machine learning, artificial intelligence (AI) and big data are the latest of a slew of buzzwords taking over the retail industry. While these emerging trends are exciting and offer great opportunities, many brands are still trying to figure out what these can mean for long-term growth and sustainability strategies. One innovator looking to apply value to the latest buzzword of “machine learning” is BodyBlock AI. Deemed the world's largest 3D
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The future of voice recognition [infographic]

April 9, 2019 | Web Marketing
Voice recognition devices are a growing trend among consumers. In 2018 alone, Amazon sold tens of millions of their Echo devices, making them one of the biggest selling voice devices to date. It makes sense that the likes of Amazon, Google and Apple would stay ahead of the curve with voice-enabled devices as the public moves more towards voice search on the internet. Such technological advancements are essentially the driving force behind chan
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7 tips in the fight against Amazon

April 8, 2019 | Web Marketing
Companies like Amazon and other big-name department stores ultimately reign supreme when it comes to ecommerce. In 2018, over two-thirds of American households had an Amazon Prime membership. While it's true these giants hold a big portion of the industry, there are still gaps in service and products that need to be filled. More importantly, there's a lot we can learn from studying these ecommerce giants. Source: Pexels1. Customer Pain Po
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Microservices: why less is more

April 5, 2019 | Web Marketing
When enterprises began implementing ecommerce platforms back in the early 2000s, the monolith architecture at the time delivered. It was one unified application; the most essential features and functionalities were pre-packaged, and the requirements were easy to meet. Since then customer and market demands have evolved and become more complex and delivery expectations are now urgent. The monolithic architectures that took on these new features
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