Mobile First and Progressive Web Design – Impact on SEO and Publishers

January 4, 2017 | Web Marketing
Web App Design Insights: Mobile First, Progressive and Everything Between You know that you want to publish engaging web content, but you're struggling to decide between mobile-first and progressive design strategies. Although you could just wing it and see what emerges as you create code and other assets, your choices will have huge impacts on how users ultimately receive your software and how easily you can maintain it. Use the following insigh
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How to Select an Enterprise Commerce Platform - 4 Questions to Ask

November 16, 2016 | Web Marketing
Digital commerce has changed business forever. Ten years ago, who would have predicted the massive changes that mobile phones would make? Or that most enterprise software would be running in the cloud?Commerce today is about customer experience, relationships and personalization. It's about discovery, attachment and intimacy. Even more, it's about being able to power business models you haven't even conceived yet.For example, what is your commerc
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The Consumer Internet of Things is About to Explode

August 24, 2016 | Web Marketing
In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response.For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. In response, the control system could trigger a cooling system to bring the temperature down. No human interactio
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3 Reasons Your CEO Wants an Omnichannel Approach

July 19, 2016 | Web Marketing
By next year, Forrester estimates that digital technology will play a part in almost 60% of all in-store transactions, which will equate to roughly US$1.8 trillion. While most brands have spent decades building their physical presence, many are losing out online because they simply aren't holding any digital real estate.In today's quickly changing market landscape, missing out on a segment of your target because you aren't selling through a chann
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Navigating Omnichannel Complexities: 3 Tips for Success

June 7, 2016 | Web Marketing
Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader's unique business. Stefan Sjostrand, the president of Ikea Canada, recently cautioned businesses about in-store sales cannibalization and shared how Ikea will lead the way
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The Rise of the Digital Experience Platform

May 6, 2016 | Web Marketing
Increasingly, consumers are engaging brands via multiple digital touchpoints. These interactions experienced through texting, phone apps, websites and social media are essential to business growth and profitability. Companies capable of optimizing digital experiences will be well positioned for the long haul. Industry analysts are seeing a resurgence of projects and investments in flexible technologies that have reliably demonstrated an ability t
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The Case for Extreme Personalization

April 28, 2016 | Web Marketing
Extreme personalization, sometimes referred to as marketing to a customer segment of one, is the holy grail of the multi-channel world.Extreme personalization comes down to one simple reality: customers expect your company to know who they are — no matter what method or touchpoint they are using. Instore, online, through FaceBook or on a phone, customers want to receive a consistent, high-quality experience from your brand.The challenge is that
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Solving the issue of Duplicate Homepage URLs

April 18, 2016 | Web Marketing
Believe it or not, I see many websites that have multiple homepage URL's. You might think, how is that possible? The reason how is because every website has an index page at the root. It depends on how each server and CMS handles it. The problem is that Google considers each of the following URLs as separate URLs, even though they all resolve to the Homepage. www.example.com www.example.com/index www.example.com/default www.example.com/ exampl
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CMOs Reveal What They Really Think about Digital Projects

April 15, 2016 | Web Marketing
The Chief Marketing Officer (CMO) is on the frontline of digital marketing and delivering digital experiences. Over the past decade, CMOs have gone from being a cost center, siloed within their own organization, to being a full-blown digital player, charged with P&L and caring for the entire customer lifecycle. CMOs have gone full digital, hiring marketing technologists, data analysts, and “growth hackers” in addition to the usual creativ
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Adobe Summit Positions 2016 as the Year of the Digital Experience Wave

April 10, 2016 | Web Marketing
Adobe Summit has wrapped up in Las Vegas, and while George Clooney and Donny Osmond were great as keynote speakers, there was one theme discussed among the thousands of attendees above all others, a thought that you just couldn't shake: The digital “experience” is radically transforming business as we know it.Adobe says that the Experience Business represents a new era in commerce — or a wave as Adobe calls it — that's about creating an e
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