10 Ways to Boost Your Ecommerce Conversions in 2019

February 20, 2019 | Web Marketing
Previously published on TA Digital In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout. You need to optimize your website right now for increasi
Read More »

5 steps to prevent ecommerce fraud

February 18, 2019 | Web Marketing
Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities? This article highlights ways to reduce the fraudulent ecommerce behavior. Criminal activities are gaining momentum in the virtual world like never before. Unlawful crooks are trying to take advantage of
Read More »

Why January is chargebacks nightmare for retailers

February 13, 2019 | Web Marketing
What looks like booming business in November and December often turns into a mountain of returns a few weeks later, challenging balance sheets and threatening profits. January has traditionally accounted for 51% of a retailer's returns. In 2018, there was a “first wave” of returns, with over 1.3 million parcels via UPS returning to merchants in December, with a second equally large number being returned by January 3rd. About $94 billion worth
Read More »

How an HVACR supplier increased their speed to market and online sales with a modern ecommerce platform

February 12, 2019 | Web Marketing
Johnstone Supply, a Portland, OR-based HVACR resource and supplier for contractors of all sizes, prides itself on having the “largest selection of genuine OEM parts in the industry, with replacements for nearly every major brand”. Along with its broad product inventory, the company offers superior customer service, technical advice, and training seminars to contractors around the nation. Johnstone Supply's business model is centered on se
Read More »

Leveraging microservices for your business, Part 2: The good and the bad

February 11, 2019 | Web Marketing
In this article, senior architect Matt Bishop reviews the benefits and difficulties with a microservice architecture. While avoiding the “anti-patterns” and horror stories that are prevalent while sticking to the architecture qualities themselves. Quick recap on considering microservices In the first installment of the microservices series it laid out the definition of microservices from their qualities – loosely coupled, service-orie
Read More »

Embracing mobile commerce: 6 ways to optimize

February 8, 2019 | Web Marketing
As previously published on TA Digital It's projected that by 2021, mobile will account for 54% of total ecommerce sales. In today's digital era, wireless devices have made life easier for everyone. Mobile commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth. Why optimize for mobile commerce? With many shoppers starting and ending their shopping journey on mobile,
Read More »

Shoptalk: what to know before you go

February 8, 2019 | Web Marketing
So, you've made up your mind and you're heading to Shoptalk. Now what? If you're a brand or retailer, the first thing you want to do is see if you qualify for a complimentary event ticket. Shoptalk's Hosted Retailers & Brands Program consists of onsite meetings with participating sponsor vendors and practitioners, like yourself, looking to evaluate and purchase new retail technology. Meetings are based on a combined opt-in/opt-out process
Read More »

4 Ecommerce Marketing Takeaways from Netflix’s Black Mirror – Bandersnatch

February 6, 2019 | Web Marketing
Black Mirror – Bandersnatch from Netflix has got everyone talking. While the interactive viewing experience is an unparalleled-first, many are concerned about the data gathered based on the viewing choices they've made, and how Netflix can leverage that information in the future. Others believe this is the beginning of product placements done smartly. For example, right at the beginning, the viewer must choose between Kellogg's Frosted Flakes a
Read More »

Top 4 Reasons Why Headless Commerce is Better for Customer Experience

February 4, 2019 | Web Marketing
As a follow up to a previous article on why top brands are abandoning monolithic ecommerce solutions, this article explores why a headless commerce solution is proving to be the future-proofing alternative. Leading brands find that a headless or API-first commerce solution enables them to rapidly provide innovative customer experiences. 1. Get the best of both worlds Full-stack solutions force brands to adopt their capabilities across the board a
Read More »

How the eco-friendly consumer breeds new subscription-based business models

January 30, 2019 | Web Marketing
Get Elastic had the pleasure to interview Eileen Mockus, CEO at Coyuchi. Coyuchi is a home textile company committed to making responsibly sourced, consciously processed, high quality organic textiles for the home. The company is a pioneer in working with Fair Trade organic cotton and recently Made Safe certification for its products. The company recently launched Coyuchi for Life, the first sustainable subscription model for home textiles.
Read More »