eComm Weekly: Walmart's New Test Stores

December 3, 2020 | Web Marketing
Walmart is experimenting with a lot in their new test stores focused on efficiency and the consumer! I lay it all out in this quick overview. eCommerce Weekly. What's new and what's noteworthy? Now, Walmart has clearly been listening to their customers because with their newly rolled out stores, they'll be implementing things like Augmented Reality, Mobile and a new check out process. And this is actually aimed at helping both in store sh
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Full Suite Monolith or Best-of-Breed Solution- Part 2: Digital Maturity

December 3, 2020 | Web Marketing
Choosing between a Full Suite Monolith or Best-of-Breed Solution can be a difficult discussion. Some brands are looking for an all in one solution while other brands are looking for a more customizable solution. So which will be the right fit for you? In this episode of Taco 'Bout Composable Commerce, Devon Hillard from Black Magic Consulting gives us the first consideration for choosing full suite monolith or best-of-breed solution: Digital Mat
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What are Packaged Business Capabilities?

September 28, 2020 | Web Marketing
In a previous article, we discussed what Composable Commerce is and why it is essential for businesses to adopt. In short, brands that prioritize infusing digital throughout their entire strategy need a commerce framework that empowers them to build, deploy, and optimize experiences seamlessly. Packaged Business Capabilities are a part of Composable Commerce and are used to create a best of breed solution. But having talked to prospects and cus
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Brian Beck on Documenting Objectives When Choosing a B2B eCommerce Platform

August 17, 2020 | Web Marketing
This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity, available now The process of choosing an Ecommerce platform can seem overwhelming, particularly for B2B organizations that have little internal expertise or experience in Ecommerce. However, there is a well-documented process that I share in my book Billion Dollar B2B Ecommerce that breaks platform selection down into manageable steps. In this post,
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Brian Beck on Pricing Strategies to Manage Channel Conflict in B2B Commerce

June 26, 2020 | Web Marketing
This post is an excerpt from Brian Beck's Billion Dollar B2B Ecommerce: Seize the Opportunity, available now Channel conflict is largely centered on product price When a manufacturer or brand sells directly to the end user of the product, they always have more overall margin to work with. Manufacturers have the ability to sell products at a lower price, as they can now capture the “retail” profit margin on the product. The power to disin
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How Herschel uses AR on product pages with headless commerce (and so can you)

June 23, 2020 | Web Marketing
Augmented and virtual reality is gaining traction with brands and retailers looking to enhance buying experiences. And it's getting easier to adopt and inject into product pages thanks to headless commerce APIs and progressive web applications (PWAs). Today's late-model mobile devices are shipping with enhanced native AR support, with toolkits like Apple's ARKit and Google's ARCore offering developers a way to connect AR to the storefront. And u
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3 Ways AR and VR can help brands and retailers adapt to the New Normal

June 10, 2020 | Web Marketing
Prior to COVID-19, analysts were bullish on AR and VR for retail and B2B commerce. Deloitte predicted 100M consumers would use AR to shop online or in-store in 2020, while Gartner claimed 46% of retailers were planning to deploy AR or VR in turn. IDC forecast retailers and manufacturers would drop $1.5B and $1.4B respectively on AR/VR experiences. Consumers are quite receptive to AR and VR shopping (at least the surveys say) -- perferred to voic
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How Elastic Path enables the ultimate level of technical agility

June 2, 2020 | Web Marketing
We live in the “digitally connected world” where everything is changing rapidly, and which is characterized by the following trends: Rapidly evolving environment. The demand and behavior of customers, partners, and other stakeholders change quickly, requiring businesses to adapt. Technological disruption. The constant introduction of new technology, which disrupts industries, brings new offerings and enables new experiences for customers. E
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Better BOPAC: 6 ways to improve curbside pickup in the “new normal”

May 26, 2020 | Web Marketing
Pre-COVID, 40% of shoppers said buy online, pick up in store (BOPIS or click-and-collect) was their most valued retail shopping experience, with BOPIS behavior growing 30% from 2018. Today, curbside pickup is the BOPIS delivery model of choice (dubbed BOPAC - or "buy online pick up at curb") as we navigate this “new normal.” Both consumers and merchants have adapted fast, with curbside pickup doubling year over year and 59% of consumers poll
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How Headless Commerce Prepares you for Black Friday Survival and Success [Infographic]

March 11, 2020 | Web Marketing
Our friends at Mobify have put together a handy infographic outlining how headless commerce helps mitigate 3 Black Friday challenges every ecommerce org faces: 1) traffic spikes, 2) the “code freeze” and 3) employee burnout. Mobify's also put together an ebook The Modern Ecommerce Leader's Guide to Black Friday 2020 — with only 260 days until Black Friday as of today, it's never too soon to get prepared. The post How Headless Commerce Prep
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