Checkout-less Shopping: Faster Payments, Smarter Customer Data

December 7, 2017 | Web Marketing
A bad checkout experience can lead to an abandoned cart and a tarnished brand image. Surveys show that 70% of customers get irritated by slow or chatty cashiers, and 49% hate seeing closed lines at peak hours. Keep them waiting for 2.5 minutes, and they get annoyed. Keep them waiting for 5 minutes, and half will just leave the store – and likely never return. (Retail Customer Experience). Retail companies have tried to manage this pain point wi
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Is Your Commerce System Vulnerable to Meltdown on Black Friday Cyber Monday?

November 22, 2017 | Web Marketing
During Thanksgiving 2016, Black Friday and Cyber Monday hit record breaking ecommerce sales in the United States. Over 108 million shopped online. Total sales reached $9.36 billion, and mobile sales also broke the $3 billion mark. Online sales outpaced brick and mortar sales, as more people (notably the millennial demographic) chose to surf online for the best deals.1 Unfortunately, not all retailers were ready for the surge in traffic. Macy's, O
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Top 3 Reasons Why 84% of Digital Transformation Projects Fail

November 16, 2017 | Web Marketing
According to Forbes, 7 out of 8 digital transformations fail. The problem is that companies aren't actually transforming, instead they are only attempting to transform by wedging new mobile applications, engagement layers, or channels on old and brittle infrastructure. Frankly, this is not transformation, this is stagnation. Here are some of the most common and expensive mistakes that send well-intentioned digital projects to their doom. 1 You'
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To Get Ahead with Customer Experience You Need Headless Commerce

November 8, 2017 | Web Marketing
Is your single-stack ecommerce platform limiting your customer experience and your company's ability to innovate? Compare the capabilities of traditional single-stack ecommerce solutions with headless commerce modern solutions. Single-stack ecommerce solutions What is a single-stack ecommerce solution? Traditional ecommerce systems couple the front-end presentation layer with the commerce engine. This creates siloed solutions for mo
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Digital commerce is playing a pivotal role in customer experience strategies.

October 25, 2017 | Web Marketing
Digital commerce is playing a pivotal role in customer experience strategies. The world's leading research firm, Gartner, recognized that digital commerce is a key way to acquire customers, develop relationships, drive revenue and reduce costs.1 Digital commerce initiatives affect both operations and customer experience management. They provide more ways to sell products, interact with customers, and differentiate from the competition. In their r
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Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

October 18, 2017 | Web Marketing
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go. “The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic a
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Virtual Versus Augmented Reality? Which one will win out?

September 21, 2017 | Web Marketing
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes. Brands can extend interactive, transactional experiences
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The State of APIs: an infographic cheat-sheet

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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The State of APIs: infographic

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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The State of APIs: a cheat-sheet infographic

September 13, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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