How to create an effective ecommerce customer journey mapping

August 20, 2019 | Web Marketing
Statistics show 48% of shoppers abandon a brand's website and move on to the competitor due to poor customer experience (CX). And 89% of consumers quit shopping from ecommerce sites after experiencing poor CX. The best way to solve this problem of high abandonment rate is to develop an effective customer journey map against your brand's story that features desired CX. The goal here is not to explain every step that customers go through in the
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Let’s connect at e-connect Europe 2019

August 19, 2019 | Web Marketing
We're excited to announce our media partnership with the inaugural e-connect Europe 2019, taking place this December in Copenhagen. In our current age of do-or-die digital transformation, ecommerce represents both the greatest opportunity and threat to manufacturing organizations. The online world offers access to a vast pool of potential customers, and the opportunity to profile customers for complexity reduction or value offering. At the sa
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10 ecommerce marketing tactics to increase sales

August 16, 2019 | Web Marketing
Statista predicts revenue from global retail ecommerce will rise to $4.88 trillion by 2021.That means, in upcoming years, you can expect continued growth with more businesses joining the trend. This translates to more competition and thriving to stay on your toes. Source: Statista Regardless of industry, strategies that worked a few years ago don't always hold true today. Now is the time to integrate new sales strategies to save your custom
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What role do marketplaces play in B2B ecommerce?

August 15, 2019 | Web Marketing
We caught up with Adrien Nussenbaum, Co-founder and CEO of Mirakl Inc. to get his take on channel conflict and how marketplaces impact B2B ecommerce. Get Elastic TRANSCRIPT with Adrien Nussenbaum, CEO, MiraklDownload And audio only, check out: https://www.getelastic.com/wp-content/uploads/Mirakl-interview_V2.mp4.mp3The post What role do marketplaces play in B2B ecommerce? appeared first on Get Elastic Ecommerce Blog. ...read mo
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6 ecommerce UX best practices

August 14, 2019 | Web Marketing
Usually, user experience (UX) of the design aspect gets overlooked until something goes awry. Understanding the value of UX and proffering it the consideration it deserves when developing or planning a site can help prevent problems in the future – and save businesses and brands trouble, money and time. Fifty-two percent of users who shop online said that page speed affects their commitment to the online store. In the current competitive env
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7 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

August 13, 2019 | Web Marketing
2018 was unequivocally the “year of mobile holiday shopping.” 51% of traffic came through mobile, driving 31% of revenue, up 55% YOY 48% of orders were processed through mobile, up 19% YOY Mobile drove 68% of traffic and 54% of orders on Thanksgiving, up 15% YOY 67% of Black Friday traffic and 49% of orders came through mobile Shoppers say half of their holiday purchases were made through mobile Sources: Salesforce, Adobe, Google Holiday's th
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Demystifying text message marketing

August 12, 2019 | Web Marketing
Every marketing professional knows that an email open rate over 20% is above-average and click rates of over 3% are reserved for the most-engaged customers (sports fans, hobbies, etc). However, these metrics pale in comparison to SMS/text message engagement performance. Year-over-year for the past 10 years, SMS open rates have been over 97% within two minutes of receipt; and near 100% read over the course of 24 hours (though this might often be a
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Wicked Quick: What’s up with Popupshops.io

August 9, 2019 | Web Marketing
Disclaimer: As a native of New England I enjoy sharing my region's slang with the world. “Wicked” is a general intensifier. It's ultimately the better substitution for “really” or “very”; therefore this article is going to be very quick . I caught up with Barry Goldware, CEO of Popupshops.io, an ultimate “match.com” for brands and real estate. Goldware and his team are offering retailers and brands a marketplace to find spaces
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B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce [video]

August 8, 2019 | Web Marketing
In the coming months, we're going to see the role of marketplaces increase in B2B. And, it's because marketplaces can bring a variety of products. Brian Beck discusses how manufacturers can take a cue from Amazon, and create consumer-like shopping experiences for their B2B buyers. The post B2B industry expert, Brian Beck on what role marketplaces will have in B2B ecommerce appeared first on Get Elastic Ecommerce Blog. ...read more
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Recommended checklist for a successful ecommerce replatforming project

August 7, 2019 | Web Marketing
Are you looking to switch or upgrade to a new ecommerce platform? Changes and improvements in technology have exposed new options to businesses. The ecommerce platform, on which your site has been built on a few years ago, may seem obsolete now. Or it may be that your business has outgrown the existing platform and requires more sophisticated features. However, migration to another ecommerce platform is a critical process. Frankly speaking,
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