Image Search and Trends in Google Search Using FreeBase Entity Numbers

January 25, 2016 | SEO Resources
Google is organizing more and more things in its index based upon entities. I have a couple of examples for you that show how they are being used. It's possible that you may have missed a reference to Freebase Entities in a Google Research Blog post from 2013. I missed it myself. The post isImproving Photo Search: A Step Across the Semantic Gap. In the post, the author (Chuck Rosenberg) tells us how they improve image searching at Google by la
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3 Unusual Hacks to Dramatically Up Your LinkedIn Game

January 24, 2016 | SEO Resources
Posted by larry.kimWouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can!This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse.Doing so requires one crucial thing. You must: (Image source: me attempting to use Photoshop) 1. Build a large LinkedIn networkSmart marketers must build a large LinkedIn netw
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Creating the Right Marketing Mix - Whiteboard Friday

January 21, 2016 | SEO Resources
Posted by randfishFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans,
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Is Google Judging You Based on a Template?

January 20, 2016 | SEO Resources
Posted by ajfriedThinking in templates We all judge people on first impressions. When we see someone for the first time, we're quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group. It's certainly not fair, but it's human nature. And I'd like to keep my faith in humanity and argue that lots of us try NOT to prejudge others. Go
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AMP error report preview in Search Console

January 20, 2016 | SEO Resources
More and more sites are implementing Curious about AMP and how it might fit in with your site? Here's a demo preview of AMP in search, more on how AMP works, and a guide to getting started with AMP. If you think AMP would be a good fit for your website, implementing it might ultimately be as easy as installing a plugin in your CMS, so check with your provider. AMP hasn't officially launched in Google Search, so there's still time to get set up -
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Accidental SEO Tests: How 301 Redirects Are Likely Impacting Your Brand

January 19, 2016 | SEO Resources
Posted by WayfairThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.At Wayfair.com, we conduct a lot of SEO tests. We're constantly measuring and evaluating our strategies, some of which were shared in our last post for YouMoz, Accidental SEO Tests: When On-Page Optimization Cea
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New year, new look: Introducing our new Webmasters website

January 19, 2016 | SEO Resources
It's a new year and a perfect time to share with you Our new Google Webmasters websiteThe site contains support resources to help you fix issues with your website, SEO learning materials to create a high-quality site and improve search rankings, and connection opportunities to stay up-to-date with our team and webmaster community. It also contains new features such as:Webmaster troubleshooter: Need a step-by-step guide to move your site or unders
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Leverage This Social Network Mind Trick for More Effective Influencer Marketing

January 18, 2016 | SEO Resources
Posted by KelseyLibertDid it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network. Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create the right conditions for it to be widely spread. They named this social network phenomenon the majority
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" rel="bookmark">Revisiting "Navigational," "Informational," & "Transactional" Searches in a Post-PageRank World

January 17, 2016 | SEO Resources
Posted by Tom-AnthonySEOs traditionally say that a specific search query can be classified as either navigational, informational, or transactional. The categories were originally published in 2002 in a peer-reviewed paper by Andrei Broder who worked for Altavista (remember them?!) at the time. The categories that Broder came up with have been invaluable to SEOs for many years, helping many of us explain the different types of search query that we
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Content Marketing Tips for B2B Organizations - Whiteboard Friday

January 14, 2016 | SEO Resources
Posted by randfishB2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B. Click on the whiteboard image above to open a high resolution ve
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