Overcoming Your Fear of Local Landing Pages

February 29, 2016 | SEO Resources
Posted by MiriamEllis[Estimated read time: 12 minutes] When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don't worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&
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The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool

February 28, 2016 | SEO Resources
Posted by tian_wangWith today's blog post I'm sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I'll be covering the following:1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with the Google Analytics add-on. 4. A step-by-step worked example of setting up an automated report. 5. Further
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Overcoming Objections on Your Landing Pages - Whiteboard Friday

February 25, 2016 | SEO Resources
Posted by randfish[Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates. Click on the whiteboard image above to open a high resolution ver
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Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

February 24, 2016 | SEO Resources
Posted by KelseyLibert[Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last
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Does Ad Viewability Always Equal Views?

February 23, 2016 | SEO Resources
Posted by rMaynes1[Estimated read time: 6 minutes]There's a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it's become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set
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How to Find Your Brand's Disruptive Opportunity

February 22, 2016 | SEO Resources
Posted by ronell-smith[Estimated read time: 9 minutes]In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen.Months later, I interviewed the owner of the lure company everyo
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Four Ads on Top: The Wait Is Over

February 19, 2016 | SEO Resources
Posted by Dr-PeteFor the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically). Then, as of yesterday, this happened:Over the past 2 weeks, we've seen a gradual increase, but on the morni
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Should SEOs Only Care About DIRECT Ranking Signals in Google? - Whiteboard Friday

February 18, 2016 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about direct ranking signals versus indirect ranking signals. I see people ask questions like this all the time. Should I only care about the direct ranking signals? Do I even really care, as an SEO, if something indirectly impacts my rankings
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Success Metrics in a World Without Twitter Share Counts

February 17, 2016 | SEO Resources
Posted by EricaMcGillivrayOn November 20, 2015, Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove, change, or find alternatives for the data to serve to our customers. And all those share count buttons, on sites across the Web, started looking a tad ugly: Yep, this is a screenshot f
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Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro

February 16, 2016 | SEO Resources
Posted by jmodjeskaToday I'm proud to announce some new features in Moz Pro that help you get a lot more value out of your keyword rankings reports. You can now view your full rankings history for any campaign, select specific date ranges for your charts and tables, better segment your rankings data to get a clearer understanding of your performance and visibility, and effectively manage large campaigns with numerous keywords. Did I also mention
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