Pruning Your eCommerce Site: How & Why

January 11, 2016 | SEO Resources
Posted by EverettIf there has been one “SEO tactic” that we've seen work consistently throughout 2015, it's the idea of pruning underperforming content out of Google's index. Sometimes it is a result of outdated SEO tactics like article spinning, or technical issues such as indexable internal search results or endlessly crawlable faceted navigation. Other times there are thousands of products with little or no content, or manufacturer-suppli
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How to Create Audience Personas on a Budget Using Facebook Insights

January 10, 2016 | SEO Resources
Posted by tallen1985We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account. This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our bu
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How to Model the Demand Distribution Curve of Your Niche and Use it to Inform and Improve Your SEO, Social, and Content Strategy - Whiteboard Friday

January 7, 2016 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Let's kick off 2016 with a little bit of discussion about something higher level, and that is the demand distribution curve of your particular niche when it comes to content, social media, and SEO. That is, search demand for keywords. What I think we can do here and
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The Best of 2015: Top Posts and People of the Year

January 6, 2016 | SEO Resources
Posted by FeliciaCrawfordWe've got another year under our belts, and that means it's time to continue an annual blog tradition. Yes, that's right, folks — the Moz Blog Best of 2015 is hot off the presses! (This makes me wish we had real presses. We don't. I think there's a 3D printer somewhere around here, though...) We're going to highlight just what hit it off with you fantastic little blog readers, you. We'll slice and dice the top posts of
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What Big Brands Need to Know About Google's Filter

January 5, 2016 | SEO Resources
Posted by JoyHawkinsI work with a lot of insurance agents and they often tell me that their biggest competitors are the other insurance agents that work for the same company as them. As it is with most big brands, there are multiple offices in the same city and those individual locations all want to rank first on Google for the exact same thing. An accidental discoveryI stumbled across something a few months ago when troubleshooting ranking for o
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10 Predictions for 2016 in SEO & Web Marketing

January 4, 2016 | SEO Resources
Posted by randfishIt's that magical time where, once again, I examine my predictions for the year that's just ended, and make new ones for the one ahead. As is my personal tradition, I'm going to first look at the accuracy of what I've suggested would happen in 2015. Based on how I've done, you can get a sense of how seriously to take my ideas for the future. But, if you'd prefer, you can just skip right to the 2016 predictions. For posterity, he
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Google Cross Device Tracking and Audio Watermarks

January 4, 2016 | SEO Resources
Australian Broadcasting Corporation, Some rights reserved' width="800" height="621" srcset=" 300w, 768w, 800w" sizes="(max-width: 800px) 100vw, 800px">Historical recording Aboriginal Corroboree, Australian Broadcasting Corporation, Some rights reservedAdvertising
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Don't Just Manage Your Reputation—Improve it

January 3, 2016 | SEO Resources
Posted by How to Know If Your Local Reviews Strategy Works – Both of these articles from Phil Rosek will help you to understand and implement successful strategies for developing the online reputation of your local business.Review Handout Generator from Whitespark provides us with an easy way to create handouts to encourage more reviews from happy customers.How to Do Review Audits That Turn Clients' Worst Reviews Into Actionable Solutions – M
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How to Build the Right Traffic Metrics Dashboard for 2016 - Whiteboard Friday

December 31, 2015 | SEO Resources
Posted by randfishWhat you measure is what you're able to improve. While there's no one magic solution that works for everyone, setting yourself up for success involves measuring your traffic metrics the right way, so you can identify areas to work on and implement the right actions. In the first Whiteboard Friday of 2016, Rand explains what you need to include when building your own traffics metrics dashboard in the new year. Click on the whi
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Related Questions Grow +500% in 5 Months

December 29, 2015 | SEO Resources
Posted by Dr-PeteEarlier this year, Google rolled out the Related Questions feature (AKA "People Also Ask"). If you haven't seen them yet, related questions appear in an expandable box, mixed in with organic results. Here's an example from a search for "Samsung Galaxy S6":If you click on any question, it expands into something that looks like a Featured Snippet:Currently, Related Questions can occur in packs of between 1–4 questions and answers
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