SEO Split-Testing: How to A/B Test Changes for Google

December 6, 2015 | SEO Resources
Posted by willcritchlowAt our recent SearchLove conferences, I've been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D team at Distilled, spoke about 5 emerging trends: Implicit signals Compound queries Keywords vs intents Web search to data search Personal assistants All of these trends are powered by Google's increasing reliance
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Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? - Whiteboard Friday

December 3, 2015 | SEO Resources
Posted by randfishMobile's been a hot topic for a while now. We know it's not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week's Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.
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Why You Must Become a 10x Brand

December 2, 2015 | SEO Resources
Posted by EricEngeThe past 20 years have seen the fastest rate of change in human history. Breathtaking as that may have been, the reality is, that was just the beginning. In fact, the pace of change is going to continue to accelerate. Because of these changes, I see the need for brands to evolve into what I am calling a 10x brand.This is an expansion of the concept of 10x Content that Rand Fishkin discussed in a recent Whiteboard Friday video. D
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Let Data Take the Wheel – Using API-Integrated Reporting Dashboards

December 2, 2015 | SEO Resources
Posted by IanWatsonSome say the only constant thing in this world is change — and that seems to go double for the online marketing and SEO industry. At times this can seem daunting and sometimes insurmountable, but some have found ways to embrace the ambiguity and even thrive on it. Their paths and techniques may all differ slightly, but a commonality exists among them. That commonality is the utilization of data, mainly via API-driven custom t
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​The Ridiculously Smart Guide to Buying Legit Twitter Followers

December 1, 2015 | SEO Resources
Posted by larry.kimYou can get 12,000 followers for your Twitter account for the low, low price of $5.Plenty of websites offer such services:No. Just no. You're better than that. Don't buy thousands of fake accounts for cheap. There's a much smarter way to buy legitimate Twitter followers and increase your organic reach. Having real Twitter followers definitely will offer you more long-term benefits than any "cheap" deals you'll find. What you ha
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Google Keyword Planner's Dirty Secrets

November 30, 2015 | SEO Resources
Posted by rjonesx.Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing keyword research, the reality is that the data is often untrustworthy and should be viewed with great skepticism. Whether you plan to use it to help build a paid search campaign or determine which content to write, there are huge caveats to the numbe
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It's Here! The MozCon Local 2016 Agenda

November 30, 2015 | SEO Resources
Posted by EricaMcGillivray*drumroll* The MozCon Local 2016 agenda is here! For all your local marketing and SEO needs, we're pleased to present a fabulous lineup of speakers and topics for your enjoyment. MozCon Local is Thursday and Friday, February 18–19 2016 in Seattle. On Thursday, our friends LocalU will present a half-day of intensive workshops, and on Friday we'll be having an entire day of keynote-style conference fun. (You do need to p
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Persona Research in Under 5 Minutes

November 29, 2015 | SEO Resources
Posted by CraigBradfordWell-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don't have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it's possible to do top-level persona research very quickly. I've built a Python script that can help you answer two important questions about your target audience:What are the most common domains that my audience visits and
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How to Use Hosted Blog Platforms for SEO & Content Distribution

November 26, 2015 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. It's someone else's netwo
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Publisher Blocking: How the Web Was Lost

November 25, 2015 | SEO Resources
Streaming Apps Google recently announced app streaming, where they can showcase & deep link into apps in the search results even if users do not have those apps installed. How it works is rather than users installing the app, Google has the app installed on a computer in their cloud & then shows users a video of the app. Click targets, ads, etc. remain the same. In writing about the new feature, Danny Sullivan wrote a section on "How The
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