How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content - Whiteboard Friday

March 31, 2016 | SEO Resources
Posted by randfish[Estimated read time: 13 minutes] Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes. Click on the whiteboard im
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Here’s How to Supercharge Your Competitive Research Using a URL Profiler and Fusion Tables

March 30, 2016 | SEO Resources
Posted by Craig_BradshawThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competit
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What You Should Know About Accessibility + SEO, Part I: An Intro

March 29, 2016 | SEO Resources
Posted by Laura.Lippay[Estimated read time: 4 minutes] Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today's news or interact with your friends on Facebook. It's a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that peop
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New Visual Search Photo Features from Google

March 29, 2016 | SEO Resources
These details come from an anonymous source who also gave us a bit more details on the project. The report states there will be a new feature integrated, allowing users to outline specific areas of the image in order to directly target their searches. In Google Goggles, one can only search the whole image, which has proven to bring plenty of discrepancies. Images often display plenty of distractions, background items and other objects that may t
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The Guide to International Website Expansion: Hreflang, ccTLDs, & More!

March 28, 2016 | SEO Resources
Posted by katemorrisGrowth. Revenue, visits, conversions. We all want to see growth. For many, focusing on a new set of potential customers in another market (international, for instance) is a source of growth. It can sometimes seem like an easy expansion. If your current target market is in the US, UK, or Australia, the other two look promising. Same language, same content — all you need is to set up a site for them and target it at them, righ
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Are Keywords Really Dead? An Experiment

March 27, 2016 | SEO Resources
Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What's more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz's new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as ke
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Are Keywords Really Dead? An Experiment

March 27, 2016 | SEO Resources
Posted by sam.nemzer[Estimated read time: 6 minutes] A quantitative analysis of the claim that topics are more important than keywords.What's more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere more so than here on the Moz blog. Rand has given two Whiteboard Fridays in the last two months, and Moz's new Related Topics feature in Moz Pro aims to help you to optimize your site for topics as well as ke
Read More »

Why You Need to Find All Your NAP Variations Before Building Local Citations - Whiteboard Friday

March 24, 2016 | SEO Resources
Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare f
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Why You Need to Find All Your NAP Variations Before Building Local Citations - Whiteboard Friday

March 24, 2016 | SEO Resources
Posted by Whitespark[Estimated read time: 6 minutes] Citation consistency got you down? It's one of the most important local search ranking factors, but it can be an overwhelming task to find inconsistencies, and it's often easy to create accidental duplicate listings. In today's guest Whiteboard Friday, Darren Shaw, founder of Whitespark and recent speaker at MozCon Local, outlines a foolproof way to discover all your NAP variations to prepare f
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The Brand as Publisher Masterplan - Reinventing Content Marketing for the Next Decade

March 23, 2016 | SEO Resources
Posted by SimonPenson[Estimated read time: 20 minutes] Introduction and background The how-to process Setting up your team Free downloads and help guide Content marketing has an image problem. Like all potentially transformational opportunities, the world sees something glistening and jumps in head first to claim a piece of the next "goldmine." The ensuing digital gold rush that follows often creates a stampede to be first, rather than best, and
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