Success Metrics in a World Without Twitter Share Counts

February 17, 2016 | SEO Resources
Posted by EricaMcGillivrayOn November 20, 2015, Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove, change, or find alternatives for the data to serve to our customers. And all those share count buttons, on sites across the Web, started looking a tad ugly: Yep, this is a screenshot f
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Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro

February 16, 2016 | SEO Resources
Posted by jmodjeskaToday I'm proud to announce some new features in Moz Pro that help you get a lot more value out of your keyword rankings reports. You can now view your full rankings history for any campaign, select specific date ranges for your charts and tables, better segment your rankings data to get a clearer understanding of your performance and visibility, and effectively manage large campaigns with numerous keywords. Did I also mention
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Beyond App Streaming & AMP: Connection Speed's Impact on Mobile Search

February 15, 2016 | SEO Resources
Posted by SuzzicksMost people in the digital community have heard of Facebook's 2G Tuesdays. They were established to remind users that much of the world still accesses the Internet on slow 2G connections, rather than 3G, 4G, LTE or WiFi. For an online marketer in the developed world, it's easy to forget about slow connections, but Facebook is particularly sensitive to them. A very high portion of their traffic is mobile, and a large portion of t
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Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder

February 14, 2016 | SEO Resources
Posted by bridget.randolphEveryone has an opinion about Tinder. Whether you're happily single, actively seeking a partner, or in a committed relationship, something about the concept of "swiping" yes or no on strangers' pictures seems to guarantee strong opinions. There are endless articles about what Tinder (and similar apps) say aboutmodern dating, love in the 21st century, and, more broadly, millennial shallowness. And, as someone who can't re
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How to Optimize for Competitors' Branded Keywords

February 11, 2016 | SEO Resources
Posted by randfishIt's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification. Click on the
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The 2015 Moz Annual Report: All the Facts and Then Some

February 10, 2016 | SEO Resources
Posted by SarahBirdLongstanding insomnia sufferers, rejoice! My Moz 2015 Annual Report is here. Check out 2012, 2013, and 2014 if you're a glutton for punishment. So much happens in a year — fantastic and terrible things — distilling it into one blog post is my annual albatross. Alright. Enough wallowing in self pity. Here we go! Here's how I'm organizing this post so you can jump around to whatever strikes your fancy: Part 1: tl;dr 2015
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Moz Pro: The Rear View and the Road Ahead

February 10, 2016 | SEO Resources
Posted by adamf2015 was very much a rebuilding year for Moz Pro. We entered last year with some core infrastructure problems, and so worked heavily on less visible projects to make our SEO software faster, more reliable, and more polished. Still, on top of everything, we were able to add a host of new features and make some major design improvements. The great news for 2016? A lot of that core infrastructure work is done or near completion. With
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What Can Twitter Teach You about the Top 6 US Presidential Candidates?

February 10, 2016 | SEO Resources
Posted by annboylesAs many of you — particularly our friends in Iowa and New Hampshire — are keenly aware, the height of the US presidential election season is upon us. In recent years, social media has had an increasingly profound impact on campaigns and election conversations, with candidates and their supporters (and detractors) taking to Twitter in droves. Here at Moz, we're seizing the opportunity to examine the Twitter accounts of candi
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We're Thrilled to Announce... Moz Local Insights Released from Beta!

February 9, 2016 | SEO Resources
Posted by dudleycarrToday we're excited to remove the Beta label on Moz Local Insights! This feature has been in beta since November when David first announced it. This release of Insights continues the push to provide our customers with a holistic understanding of local search presence.First, a tremendous thank you to all of our customers who gave us feedback about what works and what doesn't work. In the two months that Insights has been active
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What Really Earns Loyalty in the Local Business World?

February 8, 2016 | SEO Resources
Posted by MiriamEllis St. Valentine's Day is on the way, and I've been thinking about love and loyalty as they apply in the local business world. It's been estimated that it costs 7x more to acquire a customer than to retain one; in my city, most of the major chains offer some type of traditional customer loyalty program. Most rely on a points-based system or an initial sign-up investment to receive benefits, but I wondered about Main Street. I
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