When Data Just Isn't Enough: The Hidden Context that's Key to Content Loyalty

November 18, 2015 | SEO Resources
Posted by ronell-smith(Image source) When the client asked to "go mute" during our monthly client call, there was no reason to sound the alarm. After all, being able to talk through what they've heard as a team, in private, was normal. But when the always-skeptical global marketing director said the COO (who has been in the room for the 10 minutes of analytics discussion) wants to take the discussion offline for a bit, but wants you to hold on, I
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The Content Marketing Campaign Playbook – Guaranteeing Success in 2016

November 17, 2015 | SEO Resources
Posted by SimonPensonIntroduction Stage One: Setting expectations and objectives Stage Two: Audience understanding Stage Three: Brand activation Stage Four: Campaign plans Stage Five: Finding the right prospects Stage Six: Social Stage Seven: Retargeting Free downloadable campaign planner __________ “How do I know if my content campaign is going to work?” This question is the one I get asked more than any other at present, and for
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7 Illustrations of How Topical Links Impact SEO, in Theory and Practice

November 16, 2015 | SEO Resources
Posted by Cyrus-Shepard The Internet lives on links. Marketers have long understood the importance of links to SEO. So much so, it's something we study regularly here at Moz. At their most basic, links are counted as "votes" of popularity for search engines to rank websites. Beyond this, search engineers have long worked to extract a large number of signals from the simple link, including: Trustworthiness – Links from trusted sites may count
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Announcing Moz's New Beginner's Guide to Content Marketing

November 15, 2015 | SEO Resources
Posted by Trevor-KleinI'm thrilled to announce the next in Moz's series of beginner's guides: The Beginner's Guide to Content Marketing. Content marketing is a field full of challenges. Creating content that provides great value to your audience what we've come to call 10x content is difficult enough, but content marketers also regularly encounter skeptical employers and clients, diminutive budgets, and you guessed it a noted lack of time to get
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How to Prioritize SEO Tasks & Invest in High-Value Work Items - Whiteboard Friday

November 12, 2015 | SEO Resources
Posted by randfishOne thing we can all agree on: there's a lot to think about when it comes to your SEO tasks. Even for the most organized among us, it can be really difficult to prioritize our to-dos and make sure we're getting the highest return on them. In this week's Whiteboard Friday, Rand tackles the question that's a constant subtext in every SEO's mind. Click on the whiteboard image above to open a high resolution version in a new tab!
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Good News: We Launched a New Index Early! Let's Also Talk About 2015's Mozscape Index Woes

November 12, 2015 | SEO Resources
Posted by LokiAstariGood news, everyone: November's Mozscape index is here! And it's arrived earlier than expected.Of late, we've faced some big challenges with the Mozscape index — and that's hurt our customers and our data quality. I'm glad to say that we believe a lot of the troubles are now behind us and that this index, along with those to follow, will provide higher-quality, more relevant, and more useful link data. Here are some details
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​Announcing Search Insights from Moz Local!

November 11, 2015 | SEO Resources
Posted by David-MihmWhen we launched Moz Local, I said at the time that one of the primary goals of our product team was to “help business owners and marketers trying to keep up with the frenetic pace of change in local search.” Today we take a major step forward towards that goal with the beta release of Moz Local Search Insights, the foundation for a holistic understanding of your local search presence. As we move into an app-centric world
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Where Did Google+ Local Go? The Google Places API Change Made Simple

November 10, 2015 | SEO Resources
Posted by MiriamEllisEarlier this month, I was standing on an 8,000' pinnacle of the Sierra mountain range at the precise moment when winter arrived. A few miles and minutes back down the highway, it had been golden fall with aspens, oaks, and big leaf maples in peak color. Then the sky darkened, showering hail. Right before my eyes, hail turned to snow, wildly whirling, salting the evergreens into obscurity. Winter had come. It's a rare, exhilar
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Stop the Local SEO Tunnel Vision & Think Beyond the Basics

November 9, 2015 | SEO Resources
Posted by Casey_Meraz"Local SEO is just too hard." Those were the first words of a conversation I had earlier this week coming from a potential client we'll call "Luke." Luke had been working on building his own local SEO presence internally for his dental office for over a year and had not seen the results he expected in a popular top 100 US city. We talked about citations, his trouble getting reviews, and how hard it was for him to get links.
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Recalculating PageRank

November 9, 2015 | SEO Resources
A Google patent was granted on October 20th, 2015 titled Producing a ranking for pages using distances in a Web-link graph. It presents some changes to Google's original PageRank. I wrote about the very first PageRank patent in my post The First PageRank Patent and the Newest, where I posted a link to the original provisional copy of Lawrence Page's Improved Text Searching in Hypertext Systems (pdf – 1.7m) Under this new patent Google adds a
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