New year, new look: Introducing our new Webmasters website

January 19, 2016 | SEO Resources
It's a new year and a perfect time to share with you Our new Google Webmasters websiteThe site contains support resources to help you fix issues with your website, SEO learning materials to create a high-quality site and improve search rankings, and connection opportunities to stay up-to-date with our team and webmaster community. It also contains new features such as:Webmaster troubleshooter: Need a step-by-step guide to move your site or unders
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Leverage This Social Network Mind Trick for More Effective Influencer Marketing

January 18, 2016 | SEO Resources
Posted by KelseyLibertDid it feel like everyone you knew was watching “Making a Murderer” at the same time? It may have just been an illusion, thanks to a few key members of your social network. Researchers at the University of Southern California recently uncovered that when something appears more popular than it actually is, it can create the right conditions for it to be widely spread. They named this social network phenomenon the majority
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" rel="bookmark">Revisiting "Navigational," "Informational," & "Transactional" Searches in a Post-PageRank World

January 17, 2016 | SEO Resources
Posted by Tom-AnthonySEOs traditionally say that a specific search query can be classified as either navigational, informational, or transactional. The categories were originally published in 2002 in a peer-reviewed paper by Andrei Broder who worked for Altavista (remember them?!) at the time. The categories that Broder came up with have been invaluable to SEOs for many years, helping many of us explain the different types of search query that we
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Content Marketing Tips for B2B Organizations - Whiteboard Friday

January 14, 2016 | SEO Resources
Posted by randfishB2B companies face different challenges than B2C companies. From which stages you target in the funnel to how you measure your success to the team you end up selling to, content marketing can be a horse of a different color when you're business-to-business. In this week's Whiteboard Friday, Rand shares his tips for successful content marketing when you're a B2B. Click on the whiteboard image above to open a high resolution ve
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Case Study: How We Gained More than 100 Links for a Travel Website via Content Marketing

January 13, 2016 | SEO Resources
Posted by Many small businesses see content marketing as something that you can only be successful with if you are a huge company with a big budget. I was in the same boat for a long time, but after much research, many (many) failed attempts, and a lot of perseverance, I've finally started to see some predictability in how to get results from content marketing. Nothing illustrates this better than a project we managed for a travel company that w
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How to Build an Empathetic Social Media Strategy for Times of Tragedy

January 12, 2016 | SEO Resources
Posted by EricaMcGillivrayEvery morning, I listen to the news. I've been doing this since high school and now well over half my life, as I've changed from radio antennas to apps. Sadly, with all the recent tragedies — from mass shootings in the US and terrorist attacks to devastating earthquakes and other natural disasters — my lifetime habit has become essential to my work. As one of Moz's community managers, it's my and my team's responsibi
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Pruning Your eCommerce Site: How & Why

January 11, 2016 | SEO Resources
Posted by EverettIf there has been one “SEO tactic” that we've seen work consistently throughout 2015, it's the idea of pruning underperforming content out of Google's index. Sometimes it is a result of outdated SEO tactics like article spinning, or technical issues such as indexable internal search results or endlessly crawlable faceted navigation. Other times there are thousands of products with little or no content, or manufacturer-suppli
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How to Create Audience Personas on a Budget Using Facebook Insights

January 10, 2016 | SEO Resources
Posted by tallen1985We know Facebook has a huge amount of data on people. For the last 18 months, they've been sharing more of this information than ever before through their platform, Audience Insights. As a result, we can begin to pull together audience personas for very little cost other than time, effort, and a Facebook account. This post is going give a whirlwind tour of how we can begin to use Audience Insights to build personas for our bu
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How to Model the Demand Distribution Curve of Your Niche and Use it to Inform and Improve Your SEO, Social, and Content Strategy - Whiteboard Friday

January 7, 2016 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Let's kick off 2016 with a little bit of discussion about something higher level, and that is the demand distribution curve of your particular niche when it comes to content, social media, and SEO. That is, search demand for keywords. What I think we can do here and
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The Best of 2015: Top Posts and People of the Year

January 6, 2016 | SEO Resources
Posted by FeliciaCrawfordWe've got another year under our belts, and that means it's time to continue an annual blog tradition. Yes, that's right, folks — the Moz Blog Best of 2015 is hot off the presses! (This makes me wish we had real presses. We don't. I think there's a 3D printer somewhere around here, though...) We're going to highlight just what hit it off with you fantastic little blog readers, you. We'll slice and dice the top posts of
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