How Google May Map a Query to an Entity for Suggestions

June 10, 2016 | SEO Resources
Search predictions come from: – The terms you're typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren't related to your search history. – Relevant searches you've done in the past (if you're signed in to your Google Account and have Web & App Activity turned on). Note: Search predictions aren't the answer to y
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How Google May Map a Query to an Entity for Suggestions

June 10, 2016 | SEO Resources
Search predictions come from: – The terms you're typing. – What other people are searching for, including trending searches. Trending searches are popular stories in your area that change throughout the day. Trending searches aren't related to your search history. – Relevant searches you've done in the past (if you're signed in to your Google Account and have Web & App Activity turned on). Note: Search predictions aren't the answer to y
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What to Do When the Wrong Page Ranks for Your Keyword(s) - Whiteboard Friday

June 9, 2016 | SEO Resources
Posted by randfishPicture this: You discover that your site is ranking for a keyword you've been targeting. Cause for celebration, right? But what if that ranking page is irrelevant, wrong, or simply not the best choice? This situation is more common than you might think, and results in a good deal of frustration for SEOs. Rand shows you how to cope when you find that your valuable queries are sending traffic to the wrong URLs in today's Whiteboa
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Do Website Engagement Rates Impact Organic Rankings?

June 8, 2016 | SEO Resources
Posted by larry.kim[Estimated read time: 11 minutes] Your organic click-through rate is ridiculously important. While it may not be a direct ranking signal that's even part of Google's core algorithm, I believe CTR is an indirect signal that definitely impacts rank. And if you improve your click-through rate, you should see your rankings and conversions improve. Although having a high organic CTR is crucial, having positive website engagement met
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Revisiting Digital Marketing Cornerstones: 140-Character Tips from Marketers

June 7, 2016 | SEO Resources
Posted by Bill.SebaldThere's no shortage of advice on the Internet. This holds especially true in digital marketing; after all, we're the folks who came up with “content is king,” right? If we weren't the inventors, we clearly co-opted it. I've been wanting to write a piece that takes us back to the roots of digital marketing. A reminder of sorts; one that might serve to snap some marketers out of the mundane daze of their daily grunt work
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Optimizing for Accessibility + SEO: Images, Video and Non-Text Elements

June 6, 2016 | SEO Resources
Posted by Laura.Lippay[Estimated read time: 12 minutes] (header photo is the search result for "scene" in the Blind Photographers Flickr photo pool.) In the first two posts in this series we covered site and page structure overlaps, and formatting and linking overlaps. In this final post we'll cover accessibility and SEO overlaps when coding for media elements. Images and non-text elementsAs you can imagine, images online can be problematic for
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Here’s How to Keep 301 Redirects from Ruining Your SEO

June 5, 2016 | SEO Resources
Posted by LoganRayThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 7 minutes] Every SEO knows 301 redirects are necessary from time to time. But are they affecting your other optimization efforts by slowing down page load time? Or are they sending bots o
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SEO for Bloggers: How to Nail the Optimization Process for Your Posts - Whiteboard Friday

June 2, 2016 | SEO Resources
Posted by randfish[Estimated read time: 13 minutes] Success isn't an overnight phenomenon when it comes to SEO, but with the right process and a dose of patience, it's always within reach — even if you're running your own blog. Optimizing your blog posts begins as early as the inception of your idea, and from then on you'll want to consider your keyword targeting, on-page factors, your intended audience, and more. In today's Whiteboard Friday,
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​Take the Stage: MozCon 2016 Community Speaker Pitches are Open

June 2, 2016 | SEO Resources
Posted by EricaMcGillivray[Estimated read time: 3 minutes] Every year, we take great pleasure in accepting pitches and having community speakers grace our stage. Our community speakers represent a unique opportunity, and our MozCon audience has a lot of love for them.This year, we'll have four speakers! The basic details:To submit, just fill out the form below. Please only submit one talk! We want the one you're most excited about. Talks must be
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Search at I/O 16 Recap: Eight things you don't want to miss

June 2, 2016 | SEO Resources
Cross-posted from the 2: New Search Console reports We want to make it easy for webmasters and developers to track and measure their performance in search results. We launched a new report in Search Console to help developers confirm that their rich card markup is valid. In the report we highlight “enhanceable cards,” which are cards that can benefit from marking up more fields. The new Search Appearance filter also makes it easy for webmast
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