Targeted Link Building in 2016 - Whiteboard Friday

January 28, 2016 | SEO Resources
Posted by randfishSEO has much of its roots in the practice of targeted link building. And while it's no longer the only core component involved, it's still a hugely valuable factor when it comes to rank boosting. In this week's Whiteboard Friday, Rand goes over why targeted link building is still relevant today and how to develop a process you can strategically follow to success. Click on the whiteboard image above to open a high resolution v
Read More »

My Single Best SEO Tip for Improved Web Traffic

January 27, 2016 | SEO Resources
Posted by Cyrus-ShepardHowdy Moz Fans, After more than 5 years — including an 18-month hiatus as a Moz associate — tomorrow marks my last day working as a Mozzer. Make no mistake — I love this job, company, and community. Moz has taught me to be a better marketer. Both Rand Fishkin and Sarah Bird (and many others) have taught me more about emotional intelligence and how to treat others than I thought possible of myself. Moz has introduced m
Read More »

Manufacturing Serendipity: How to Create Content that Captivates Your Audience

January 26, 2016 | SEO Resources
Posted by Isla_McKettaFifteen minutes into my first ever flight with my newborn son — a flight that had been delayed for an hour and a half, during which we'd held off feeding him so he could eat on the way up to make sure his little ears wouldn't pop from the pressure and he wouldn't start the flight screeching — fifteen minutes in, we were still ascending and even with his little head concealed beneath a nursing scarf, I could tell he was s
Read More »

How Google Search Works in 2016

January 26, 2016 | SEO Resources
Sharing is caring! Please share :) Embed code is here. The below image has a somewhat small font size on it. You can see the full sized version by clicking here. Many years ago we created an infographic about how search works, from the perspective of a content creator, starting with their content & following it through the indexing & ranking process. As users have shifted to mobile devices, the limited screen size of the devices hav
Read More »

Moz Announces $10 Million Financing Round to Build on Momentum of New Products

January 26, 2016 | SEO Resources
Posted by SarahBirdGreetings, Moz Community!We've been very busy at Moz. In keeping with my tradition, I'll tell you what we've been up to in excruciating detail in my upcoming 2015 Year in Review post (next week). But first, some big news! Moz closed a $10 million Series C round of financing yesterday. We've got great VC partners in Foundry Group and they are ponying up the entire round. Unlike Jack Donaghy, my leadership mentor, I'm buzzing wit
Read More »

The Most Important Things We Learned About Google's Panda Algo

January 25, 2016 | SEO Resources
Posted by jenstarWebmasters were caught by surprise two weeks ago, when Google released many new statements about their Panda algorithm to The SEM Post. Traditionally, Google tends to be rather quiet about their search algorithms, but their new comments were a departure from this. Google was quite transparent and shared a lot of new Panda-related information that many SEOs weren't aware of. Here are what I consider to be the top new takeaways fr
Read More »

Image Search and Trends in Google Search Using FreeBase Entity Numbers

January 25, 2016 | SEO Resources
Google is organizing more and more things in its index based upon entities. I have a couple of examples for you that show how they are being used. It's possible that you may have missed a reference to Freebase Entities in a Google Research Blog post from 2013. I missed it myself. The post isImproving Photo Search: A Step Across the Semantic Gap. In the post, the author (Chuck Rosenberg) tells us how they improve image searching at Google by la
Read More »

3 Unusual Hacks to Dramatically Up Your LinkedIn Game

January 24, 2016 | SEO Resources
Posted by larry.kimWouldn't it be so cool if you could drive engagement and qualified traffic to grow your business and brand from LinkedIn? You can!This article will show you how to get tons of likes on your LinkedIn updates and further grow your reach with LinkedIn Pulse.Doing so requires one crucial thing. You must: (Image source: me attempting to use Photoshop) 1. Build a large LinkedIn networkSmart marketers must build a large LinkedIn netw
Read More »

Creating the Right Marketing Mix - Whiteboard Friday

January 21, 2016 | SEO Resources
Posted by randfishFrom search ads and SEO to display ads, content, and your social efforts, there's a lot to consider when creating the correct marketing concoction. In today's Whiteboard Friday, Rand goes over advice on how and why you should be auditing your funnel to ensure you have a balanced, effective marketing mix. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans,
Read More »

Is Google Judging You Based on a Template?

January 20, 2016 | SEO Resources
Posted by ajfriedThinking in templates We all judge people on first impressions. When we see someone for the first time, we're quick to decide what type of person they are — based on the clothes they wear, how they style their hair, and anything else we notice that immediately puts them in a group. It's certainly not fair, but it's human nature. And I'd like to keep my faith in humanity and argue that lots of us try NOT to prejudge others. Go
Read More »