The Advanced Guide to Online Publicity Campaigns

March 7, 2016 | SEO Resources
Posted by SamuelScott[Estimated read time: 55 minutes] No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they're reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media covera
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Match Your Local SEO to Your Business Type with the Local SEO Checklist

March 6, 2016 | SEO Resources
Posted by MiriamEllis[Estimated read time: 13 minutes] Is your brand visible to potential customers? If you're a local business and you haven't nailed down your local SEO, you're missing the opportunity to be seen when that customer searches on desktop or on mobile. But local SEO isn't some mysterious entity. It's a series of concerted steps. And we can help you tailor those local SEO efforts to your business model. Simply find your business ty
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Discovering Which Sites Your Target Audience Visits - Whiteboard Friday

March 3, 2016 | SEO Resources
Posted by randfish[Estimated read time: 8 minutes] Identifying your target market is only one-fifth of the battle. If you want to win the proverbial war, you have to know your audience inside and out. Discovering the sites they visit and using that knowledge to your advantage is key, but the best practices to do so can feel unclear. In today's Whiteboard Friday, Rand outlines a five-step process to more effectively reach and market to your target
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Eye Tracking in 2016: How Searchers Interact with Mobile SERPs vs. Desktop

March 2, 2016 | SEO Resources
Posted by rMaynes1[Estimated read time: 8 minutes] In 2014, Mediative released an eye-tracking study that looked at how Google's Search Engine Results Page (SERP) has changed over the last decade, and how searcher behavior has adapted as a result. We learned that: Top organic results are no longer always in the top-left corner, so users look elsewhere to find them. Mobile devices have habitually conditioned searchers to scan vertically more th
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AMP NewsLab Office Hours in your language

March 2, 2016 | SEO Resources
Accelerated Mobile Pages (AMP) is a global, industry-wide initiative, with publishers large and small all focused on the same goal: a better, faster mobile web.We've had a great response to our English language AMP office hours, but we know that English isn't everyone's native language. For the next two weeks, we're rolling out a new series of office hours in French, Italian, German, Spanish, Brazilian Portuguese, Russian, Japanese, and Indonesi
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Tweeting & Politics: Are the Same Candidates Winning at the Polls Winning on Twitter?

March 1, 2016 | SEO Resources
Posted by angelacherry[Estimated read time: 7 minutes] Much has happened since we last posted about what Twitter can teach us about the US presidential candidates. In the past three weeks, an additional 15 states have participated in electoral contests to help narrow the field of candidates who will ultimately secure the Republican and Democratic party nominations for president. With so much activity happening offline, we were due for an updat
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Sneaking a Peek at My Inbox: What Types of Email Subject Lines Should You Be Using?

March 1, 2016 | SEO Resources
Posted by Isla_McKetta[Estimated read time: 15 minutes] Like most of you, I get a lot of email. Here's a look at all the marketing emails I received in my personal email in one 24-hour period: That's not even counting the transactional shipping confirmations and informational blog post notifications. Or all the work-related newsletters I have sent to my address at Moz. I do not open most of this email. In fact, preparing for this blog post, I
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Overcoming Your Fear of Local Landing Pages

February 29, 2016 | SEO Resources
Posted by MiriamEllis[Estimated read time: 12 minutes] When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don't worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&
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The Google Analytics Add-On for Sheets: An Intro to an Underutilized Tool

February 28, 2016 | SEO Resources
Posted by tian_wangWith today's blog post I'm sharing everything one needs to know about an underappreciated tool: the Google Analytics add-on for Google Sheets. In this post I'll be covering the following:1. What is the Google Analytics add-on? 2. How to install and set up the Google Analytics add-on. 3. How to create a custom report with the Google Analytics add-on. 4. A step-by-step worked example of setting up an automated report. 5. Further
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Overcoming Objections on Your Landing Pages - Whiteboard Friday

February 25, 2016 | SEO Resources
Posted by randfish[Estimated read time: 9 minutes] How do you take your potential customers' problems and turn them into a conversion success? If you're having trouble with low conversion rates on high-traffic landing pages, don't worry — there's help. In today's Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates. Click on the whiteboard image above to open a high resolution ver
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