What You Need to Know About Accelerated Mobile Pages (AMPs) - Whiteboard Friday

December 17, 2015 | SEO Resources
Posted by willcritchlowYou may have heard the term "AMPs" thrown around lately. What exactly are Accelerated Mobile Pages, what do they mean for search, and how can you prepare for it all? In this week's British Whiteboard Friday, Will Critchlow and Tom Anthony of Distilled lay out all the important details. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionTom: Howdy, Moz fans, and welcome t
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Restoring Firefox Extensions After The Firefox 43 Update

December 17, 2015 | SEO Resources
Firefox recently updated to version 43 & with that, they automatically disabled all extensions which are not signed, even if they were previously installed by a user and used for years. If you go to the add ons screen after the update (by typing about:addons in the address bar) you will see a screen like this Extensions which are submitted to the Mozilla Firefox add ons directory are automatically signed when approved, but other extensions a
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Indexing HTTPS pages by default

December 17, 2015 | SEO Resources
At Google, user security has always been a top priority. Over the years, we've worked hard to promote a more secure web and to provide a better browsing experience for users. Gmail, Google search, and YouTube have had secure connections for some time, and we also started giving a slight ranking boost to HTTPS URLs in search results last year. Browsing the web should be a private experience between the user and the website, and must not be subject
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MozCast's Year in Review (Infographic)

December 16, 2015 | SEO Resources
Posted by Dr-PeteIt's been 3 1/2 years since we launched the MozCast project, and one request I hear a lot is if we can make more than 30 days worth of data available. So, working with Dave Snyder and the team at CopyPress, we've put together the highlights of 2014 and 2015 — the confirmed algorithm updates you already know, and the ones you might have missed. The data is mine, but credit for everything else goes to CopyPress (Thanks, Dave!). I
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The Day Remarketing Changed Forever

December 15, 2015 | SEO Resources
Posted by cmurfToday, we're talking about June 25th, 2015: the day Google AdWords changed forever to allow Analytics remarketing audiences to be available for advertisers on search. In our video blog, we'll begin by telling you why this is important and explain some problems it solves. We'll give you some examples of how you can use RLSAs, along with four benefits of using them. We've also included a simple example of how you can create one audie
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Why Content Strategy Isn't Enough

December 14, 2015 | SEO Resources
Posted by MackenzieFogelsonIn 1989, I was conquering the eighth grade with a pair of Hammer pants, big bangs, and a stockpile of Aqua Net hairspray. During class, notes would be passed so friends could arrange to drink Dr. Pepper, eat Skor Bars, and play Debbie Gibson's Electric Youth album on a ghetto blaster after school. On a real good day, there'd be a message from the guy I was “going with” on the answering machine when I got home. Sourc
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Great SEO Starts with Your Brand

December 13, 2015 | SEO Resources
Posted by RuthBurrReedyThere's a lot of talk about branding in the search marketing industry of late, and there's good reason for that: Taking the time to really understand and define your brand allows you to be much more intentional and focused about the way you market your business online (and off, but this is a digital marketing blog so that's what we're talking about today). I recently spoke at the Dallas Fort Worth Search Engine Marketing As
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6 Techniques to Dramatically Upgrade the Quality of Your Presentation

December 10, 2015 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about presentation creation and presentation delivery. Why? Well, because so many of us, as marketers, need to go and make pitches to our teams, to our clients, to our companies, and externally.My experience has been that an
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What Microsoft Edge Means for SEOs

December 9, 2015 | SEO Resources
Posted by ZoompfWith the release of Windows 10, the general public can now use Microsoft Edge, Microsoft's new flagship web browser. Microsoft is striking out in new directions with Edge — they're deprecating Internet Explorer for all modern platforms. Such a drastic change is rare in the web development world, so it makes sense to take a moment to understand what this change means. In this article, we'll discuss Microsoft Edge and see how it
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You Can Now Get Followerwonk (On Its Own!) for $29

December 8, 2015 | SEO Resources
Posted by jennitaTL;DR – You can now get Followerwonk on its own for $29 – give it a whirl (or read all the words I wrote below, so I don't feel sad.) It was an unseasonably normal morning here in Seattle when we launched the integration of Followerwonk into the Moz suite of tools, just a little more than three years ago. We were excited to give Pro subscribers MOAR in-depth social data, and since we were full-on fangirls of Followerwonk,
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