Facebook vs Youtube: Which Side of the Video Battle Should You Join?

April 12, 2016 | SEO Resources
Posted by Kenia[Estimated read time: 9 minutes] The rise and rise of online video content over recent years is showing no signs of slowing. According to Cisco Forecast, video will represent 69% of all consumer-based Internet traffic by 2017; this is expected to rise to 80% by 2019. Meanwhile, another study from Business Insider estimates that video advertising will account for 41% of total desktop display-related spending in 2020 in the US. Lo
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No More Deceptive Download Buttons

April 12, 2016 | SEO Resources
(Cross-posted from the Consistent with the social engineering policy we announced in November, embedded content (like ads) on a web page will be considered social engineering when they either:Pretend to act, or look and feel, like a trusted entity — like your own device or browser, or the website itself. Try to trick you into doing something you'd only do for a trusted entity — like sharing a password or calling tech support.Below are some ex
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Great Content ≠ Long-Form Content

April 11, 2016 | SEO Resources
Posted by randfish[Estimated read time: 2 minutes] Yes. I've read the studies. I know the correlations. Long-form content, on average, earns more engagement, higher rankings, and more shares than their more concise brethren. Not sure where the idea that "great content" = "really, really long content" came from, but we need to dispel that myth.— Rand Fishkin (@randfish) March 30, 2016 But, that does not make long-form content the same as great c
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The Buzzfeed Approach to Social Media Strategy

April 10, 2016 | SEO Resources
Posted by Daniel_Marks[Estimated read time: 6 minutes] I initially started writing a post about how BuzzFeed tailors its content to different social networks. What image sizes do they use? What type of content works on one network but not another? What tactics do they employ? But as it turns out, there isn't anything that revolutionary in the way BuzzFeed approaches their content on these social networks. There are a few interesting things they
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How to Make the SEO Case to Small Businesses - Whiteboard Friday

April 7, 2016 | SEO Resources
Posted by randfishBelief in the process can be the make-or-break factor when it comes to convincing small businesses they need SEO. Overcoming skepticism can be daunting, but there are strategic ways to go about pitching your case to potential clients that will smooth the way for you. In today's Whiteboard Friday, Rand covers a 5-step process to making the SEO case to those small and medium businesses that need a little extra push to help you hel
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Selecting Entities on Sites and Performing Tasks On Them Through Google

April 6, 2016 | SEO Resources
Visitors to a website may want to perform certain actions related to Entities (specific places or people or things) that are displayed to them on the Web. For example, at a page for a restaurant (an entity), a person viewing the site may want to create a reservation or get driving directions to the restaurant from their current location. Doing those things may require a person to take a number of steps, such as selecting the name of the restaura
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Why Now, More Than Ever, SEO Is Not Just About Google

April 6, 2016 | SEO Resources
Posted by Royh[Estimated read time: 4 minutes] SEO is not just about Google! Yes, that's right, I genuinely mean this and I'm going to stick to my word. It's common practice for SEOs to invest all their time and energies into just one search engine, but this is a limited approach. The truth is that SEOs need to investigate other strategies for generating traffic which don't rely purely on Google. And to underline this point, I'm going to take a
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Be Your Site's Hero: An Audit Manifesto – Next Level

April 5, 2016 | SEO Resources
Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren't I ranking? Why are people bouncing off my p
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​Hot off the Presses: The MozCon Local 2016 Video Bundle

April 5, 2016 | SEO Resources
Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to th
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The 2016 State of Link Building Survey - Results & Analysis

April 4, 2016 | SEO Resources
Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn't happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought
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