Be Your Site's Hero: An Audit Manifesto – Next Level

April 5, 2016 | SEO Resources
Posted by jocameron[Estimated read time: 12 minutes] Welcome to the newest installment of our educational Next Level series! Last time, we shared some advice on resolving duplicate content issues. This time around, we're rocking out to the tune of site audits. Read on and level up! Finding out what's hampering your site on its journey to the top of the SERPs can feel like a mystery sometimes. Why aren't I ranking? Why are people bouncing off my p
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​Hot off the Presses: The MozCon Local 2016 Video Bundle

April 5, 2016 | SEO Resources
Posted by EricaMcGillivrayAs an online marketer, Local SEO and Marketing sometimes feels like you're 8 years old and don't know to flip the cassette over to the other side (because you were born in 2008). But have no fear — that's part of the reason why we invited 16 local industry experts to share their best advice, tactical tips, data deep dives, experiences, and case studies at MozCon Local 2016. And for those of you who already groove to th
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The 2016 State of Link Building Survey - Results & Analysis

April 4, 2016 | SEO Resources
Posted by Nicholas-Chimonas[Estimated read time: 18 minutes] SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn't happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams should be constructed, where they fit in the marketing plan, and how much ought
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How to Achieve 100/100 with the Google Page Speed Test Tool

April 3, 2016 | SEO Resources
Posted by FelixProOptimizationThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 7 minutes] Website loading speed is a priority for the overall user experience, and it's also one of the hundreds of SEO ranking factors. Truth is, nowadays people don't have t
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Time to Retire From SEO

April 1, 2016 | SEO Resources
Since we are now at the point that some search results don't have *ANY* organic search results, it is hard to see much purpose in SEO. The old Google used to be so useful.. the new Google, not so much. pic.twitter.com/0CtbQYnd7u— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 It really is like Google is no longer a search engine, and more like a Yahoo! directory.— SEA☂☂LE SEO (@searchsleuth998) March 31, 2016 Maybe the doommasters who
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Introducing UpDog: Untangling the World of Social Media Barketing

April 1, 2016 | SEO Resources
Posted by DavidPierce[Estimated read time: 3 minutes] Technology makes it easier than ever to learn about people and the world around you. Despite significant progress, however, the tech community has left a gaping hole unaddressed: the tools available to our dogs to engage in social media marketing are completely unsatisfactory. So, what's UpDog? UpDog is our new company-wide initiative to bring the benefits of human social media marketing to
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How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content - Whiteboard Friday

March 31, 2016 | SEO Resources
Posted by randfish[Estimated read time: 13 minutes] Your content has quality links and your keyword targeting is an SEO's dream. Yet for some mysterious reason, that content still isn't ranking. What's missing? In today's Whiteboard Friday, Rand explains some of the advanced tactics Google may be using to evaluate and analyze your content and what you should be looking out for to help resolve your ranking woes. Click on the whiteboard im
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Here’s How to Supercharge Your Competitive Research Using a URL Profiler and Fusion Tables

March 30, 2016 | SEO Resources
Posted by Craig_BradshawThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.[Estimated read time: 19 minutes] As digital marketers, the amount of data that we have to collect, process, and analyze is overwhelming. This is never more true than when we're looking into what competit
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What You Should Know About Accessibility + SEO, Part I: An Intro

March 29, 2016 | SEO Resources
Posted by Laura.Lippay[Estimated read time: 4 minutes] Do you know anyone who is visually impaired? Maybe they have low vision or color blindness, or are fully blind. Think about how they use the Internet. Close your eyes, or at least squint really hard, and try to find today's news or interact with your friends on Facebook. It's a challenge many of us don't think about every day, but some of what we do in SEO can affect the experience that peop
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New Visual Search Photo Features from Google

March 29, 2016 | SEO Resources
These details come from an anonymous source who also gave us a bit more details on the project. The report states there will be a new feature integrated, allowing users to outline specific areas of the image in order to directly target their searches. In Google Goggles, one can only search the whole image, which has proven to bring plenty of discrepancies. Images often display plenty of distractions, background items and other objects that may t
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