Is Any Press Good Press? Measuring the SEO Impact of PR Wins and Fails

February 24, 2016 | SEO Resources
Posted by KelseyLibert[Estimated read time: 15 minutes] Is the saying “any press is good press” really true? Whether it happens as part of a carefully orchestrated PR stunt or accidentally, the potential payoffs and drawbacks when a brand dominates the news can be huge. In our latest collaboration, Fractl and Moz explored how a surge of media coverage impacted seven companies. By looking at brands that dominated headlines within the last
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Does Ad Viewability Always Equal Views?

February 23, 2016 | SEO Resources
Posted by rMaynes1[Estimated read time: 6 minutes]There's a lot of talk about ad viewability at present, and with big players such as Google announcing in 2015 that it would only charge advertisers for 100% viewable impressions, it's easy to see how it's become such a hot topic in the digital marketing world. But what exactly does it mean to be "viewable?" Does this mean people will look at your ad? We recently conducted a research study that set
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How to Find Your Brand's Disruptive Opportunity

February 22, 2016 | SEO Resources
Posted by ronell-smith[Estimated read time: 9 minutes]In 2009, I wrote a magazine story about a Japanese lure company selling high-end fishing lures in the US for $20 to $50 each. With anglers buying the lures in droves, it was only a matter of time before competitors followed suit, creating carbon copies of the best sellers, which lead to a market frenzy the industry had never seen.Months later, I interviewed the owner of the lure company everyo
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Four Ads on Top: The Wait Is Over

February 19, 2016 | SEO Resources
Posted by Dr-PeteFor the past couple of months, Google has been testing SERPs with 4 ads at the top of the page (previously, the top ad block had 1-3 ads), leading to a ton of speculation in the PPC community. Across the MozCast data set, 4 ads accounted for only about 1% of SERPs with top ads (which matches testing protocol, historically). Then, as of yesterday, this happened:Over the past 2 weeks, we've seen a gradual increase, but on the morni
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Should SEOs Only Care About DIRECT Ranking Signals in Google? - Whiteboard Friday

February 18, 2016 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about direct ranking signals versus indirect ranking signals. I see people ask questions like this all the time. Should I only care about the direct ranking signals? Do I even really care, as an SEO, if something indirectly impacts my rankings
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Success Metrics in a World Without Twitter Share Counts

February 17, 2016 | SEO Resources
Posted by EricaMcGillivrayOn November 20, 2015, Twitter took away share counts on their buttons and from their accessible free metrics. Site owners lost an easy signal of popularity of their posts. Those of us in the web metrics business scrambled to either remove, change, or find alternatives for the data to serve to our customers. And all those share count buttons, on sites across the Web, started looking a tad ugly: Yep, this is a screenshot f
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Revved Up Rankings: History & Filtering at Your Fingertips, New in Moz Pro

February 16, 2016 | SEO Resources
Posted by jmodjeskaToday I'm proud to announce some new features in Moz Pro that help you get a lot more value out of your keyword rankings reports. You can now view your full rankings history for any campaign, select specific date ranges for your charts and tables, better segment your rankings data to get a clearer understanding of your performance and visibility, and effectively manage large campaigns with numerous keywords. Did I also mention
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Beyond App Streaming & AMP: Connection Speed's Impact on Mobile Search

February 15, 2016 | SEO Resources
Posted by SuzzicksMost people in the digital community have heard of Facebook's 2G Tuesdays. They were established to remind users that much of the world still accesses the Internet on slow 2G connections, rather than 3G, 4G, LTE or WiFi. For an online marketer in the developed world, it's easy to forget about slow connections, but Facebook is particularly sensitive to them. A very high portion of their traffic is mobile, and a large portion of t
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Identity, Affinity, and Personalization: What Marketers Can Learn From Tinder

February 14, 2016 | SEO Resources
Posted by bridget.randolphEveryone has an opinion about Tinder. Whether you're happily single, actively seeking a partner, or in a committed relationship, something about the concept of "swiping" yes or no on strangers' pictures seems to guarantee strong opinions. There are endless articles about what Tinder (and similar apps) say aboutmodern dating, love in the 21st century, and, more broadly, millennial shallowness. And, as someone who can't re
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How to Optimize for Competitors' Branded Keywords

February 11, 2016 | SEO Resources
Posted by randfishIt's probably crossed your mind before. Should you optimize for your competitors' branded keywords? How would you even go about it effectively? Well, in today's Whiteboard Friday, Rand explains some carefully strategic and smart ways to optimize for the keywords of a competitor — from determining their worthiness, to properly targeting your funnel, to using third-party hosted content for maximum amplification. Click on the
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