Larry Page's Ex-Girlfriend Marissa Mayer Delivers Yahoo! Search to Google

October 20, 2015 | SEO Resources
Yahoo! Tests Google Again Back in July we noticed Yahoo! was testing Google-powered search results. From that post... When Yahoo! recently renewed their search deal with Microsoft, Yahoo! was once again allowed to sell their own desktop search ads & they are only required to give 51% of the search volume to Bing. There has been significant speculation as to what Yahoo! would do with the carve out. Would they build their own search technology?
Read More »

I Want to Speak at Your Conference, Now What?

October 19, 2015 | SEO Resources
Posted by EricaMcGillivrayI love working with all kinds of speakers at Moz, whether for big shows like MozCon or our biweekly webinars, Mozinars. I also get out there and speak myself. Many people ask me how to become a speaker in our industry or if they can speak at one of Moz's events. The truth is, speaking is hard. And putting yourself out there is awesome. So, you're ready to take a step toward being onstage. What should you be doing? Have a
Read More »

Preparing Your Killer Content Marketing Pitch

October 18, 2015 | SEO Resources
Posted by EricEngeWhen you first start in content marketing, you usually have little to no audience of your own for your content. If you're a major brand, you may be able to develop this quickly, but it's still extremely helpful to get visibility on third-party sites to grow your reputation and visibility as a producer of fantastic content, and to also net links to your site.This can come in the form of third parties linking to content on your si
Read More »

Why Google Rewards Re-Publishing - Whiteboard Friday

October 15, 2015 | SEO Resources
Posted by randfishIt's a fact of life: we get better at what we do with time. Do you use that to your advantage when it comes to your site's content? Whether you're riding the wave of a successful post or improving what you've done before, republishing is something that should be on your mind and your to-do list. And what's more, Google will actually reward you for doing it!In this Whiteboard Friday, Rand explores the how and why of republishing,
Read More »

Have We Been Wrong About Panda All Along?

October 14, 2015 | SEO Resources
Posted by MarieHaynesThin content! Duplicate content! Everyone knows that these are huge Panda factors. But are they really? In this article, I will explore the possibility that Panda is about so much more than thin and duplicate content. I don't have a list of ten steps to follow to cure your Panda problems. But, I do hope that this article provokes some good discussion on how to improve our websites in the eyes of Google's Panda algorithm. The
Read More »

Deprecating our AJAX crawling scheme

October 14, 2015 | SEO Resources
tl;dr: We are no longer recommending the AJAX crawling proposal we made back in 2009. In 2009, we made a proposal to make AJAX pages crawlable. Back then, our systems were not able to render and understand pages that use JavaScript to present content to users. Because "crawlers … [were] not able to see any content … created dynamically," we proposed a set of practices that webmasters can follow in order to ensure that their AJAX-based applica
Read More »

Why You Should Use Adjusted Bounce Rate and How to Set It Up

October 13, 2015 | SEO Resources
Posted by RobBeirneWe need to talk about bounce rate. Now, before I begin ranting, I'd just like to put on the record that bounce rate can, in certain cases, be a useful metric that can, when viewed in the context of other metrics, give you insights on the performance of the content on your website. I accept that. However, it is also a metric which is often misinterpreted and is, in a lot of cases, misleading. We've gone on the record with our th
Read More »

The Anatomy of a Link - What Makes a Good (and Bad) Link?

October 12, 2015 | SEO Resources
Posted by Paddy_MooganThe following is an excerpt from The Linkbuilding Book, an e-book by Paddy Moogan available for purchase and download. This chapter, entitled "The Anatomy of a Link," offers deeper insight into what makes for a quality link. Enjoy!Not all links are created equal. One part of the Google algorithm is the number of links pointing at your website, but it would be foolish to make this a raw number and not take into account the qu
Read More »

Beyond Responsive: Design and Development Trends for Adaptable Marketers

October 11, 2015 | SEO Resources
Posted by Carson-WardA friend of mine recently asked me to review and explain a series of site recommendations sent over by a well-known digital marketing agency with roots in SEO. We talked through the (generally good) recommendations for content and search optimization, and then we got to this:"* Mobile accounts for 53% of your traffic. We recommend building a mobile-friendly responsive website. Google recommends using responsive design so that
Read More »

How Google May Use Schema Vocabulary to Reduce Duplicate Content in Search Results

October 11, 2015 | SEO Resources
One of the challenges of optimizing an ecommerce site that has lots of filtering and sorting options can be to try to create a click path through the site so that all the pages on the site that you want indexed by a search engine get crawled and indexed. This could require setting up the site so that some URLs are stopped from being crawled and indexed by use of the site's robots.txt file, the use of parameter handling, with some pages having me
Read More »