How Google might Disambiguate Different Entities with the Same Names in Queries and Pages

September 16, 2015 | SEO Resources
Last year I wrote a post titled Google on Finding Entities: A Tale of Two Michael Jacksons. The post was about a Google patent that described how Google might tell different entities apart that shared the same name. The patent in it was filed in 2012 and granted in 2014. Google was also granted a new patent on disambiguating entities this week, which was originally filed in 2006. It is worth looking at this second one, given how important under
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​Announcing MozCon Local 2016!

September 15, 2015 | SEO Resources
Posted by EricaMcGillivrayLooking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local, Thursday and Friday, February 18-19. With both an all-day conference and a half-day workshop, you'll hear from top local speakers on topics critical to local marketing, including local link building, app search, mobile optimization, content creation, and so much more. For those who attended LocalUp Advanced last year, this is it
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How to Use Keywords Throughout Your Marketing Strategy

September 14, 2015 | SEO Resources
Posted by kristihinesHow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience. In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy.Webpage optimizationI don't want to spend a lot of time on this one, especially since you can read all about it in the B
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One Size Does Not Fit All: Driving Conversions Through Audience Analysis

September 13, 2015 | SEO Resources
Posted by SarahGurbach"We need more content."- Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussi
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The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings - Whiteboard Friday

September 10, 2015 | SEO Resources
Posted by randfishThrough experimentation and analysis of patents that Google has submitted, we've come to know some interesting things about what the engine values. In today's Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and
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Case Study: Can You Fake Blog Post Freshness?

September 9, 2015 | SEO Resources
Posted by anthonydnelsonThis post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of Moz, Inc.Over the years, you've certainly read something about how Google loves fresh content. Perhaps you've read that sometimes it takes its love of freshness too far. Now it's the middle of 2015. Does freshness
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When Google Started Answering Factual Queries

September 9, 2015 | SEO Resources
The Web is filled with factual information, and Search on the web has been going through changes to try to take advantage of all of the data found there. Mainstream search engines, such as Google, Bing, and Yahoo, traditionally haven't given us simple and short answers to our queries; instead showing us a list of Web pages (often historically referred to as 10 blue links) where that data might be found; and then forcing us to sort through that li
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A Clear Path for Marketers to Surviving Content Shock

September 8, 2015 | SEO Resources
Posted by EricEngeYes, we all know that content marketing is all the rage. More and more brands are embracing content marketing as a basic way to engage with the community at large, and to build credibility, trust, and relationships with potential customers.You've probably also heard about content fatigue, or the oncoming content glut. Mark Schaefer attracted a ton of attention on this topic with his post, "Content Shock: Why content marketing is
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