Can We Predict the Google Weather?

April 24, 2016 | SEO Resources
Posted by Dr-PeteFour years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict fu
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How to Influence Branded Searches and Search Volumes to Earn Big Rewards - Whiteboard Friday

April 21, 2016 | SEO Resources
Posted by randfishWhat have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Wh
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How Long Does Link Building Take to Influence Rankings?

April 20, 2016 | SEO Resources
Posted by Kristina Kledzik[Estimated read time: 9 minutes] If you're an SEO, chances are, you've recommended link building as a tactic. And, unless you work for a very trusting firm, you've probably been met with the question, “When will we see a return on our investment, and how much will we see?” This is a question I've been asked numerous times, but never had a good answer for. The truth is, a new link doesn't affect rankings immediately.
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Battleground Mobile: Why (& How) to Prepare for the Future

April 19, 2016 | SEO Resources
Posted by EricEnge[Estimated read time: 12 minutes] The world of mobile continues to explode. Major players like Google, Facebook, and Apple are investing massively in efforts to establish themselves as the dominant player in the new markets that are emerging as a result. These companies are betting in a big way on continuing changes in mobile usage and in user expectations for mobile devices, and that means you should be, too. It means you need
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Helping webmasters re-secure their sites

April 19, 2016 | SEO Resources
(Cross-posted from the Number of freshly compromised sites Google detects every week.Over the last year Google detected nearly 800,000 compromised websites—roughly 16,500 new sites every week from around the globe. Visitors to these sites are exposed to low-quality scam content and malware via drive-by downloads. While browser and search warnings help protect visitors from harm, these warnings can at times feel punitive to webmasters who learn
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The 9 Most Common Local SEO Myths, Dispelled

April 18, 2016 | SEO Resources
Posted by JoyHawkins[Estimated read time: 7 minutes] I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing out the top 9 Local SEO myths that I run into most frequently. 1. Deleting your listing in Google My Business actually removes the listing from Google.Business owners will often question how they can get rid of duplicate listings on Goo
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Satisfaction a Future Ranking Signal in Google Search Results?

April 18, 2016 | SEO Resources
Do you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a ranking signal that Google may use now, or in the future? A newly published Google patent application describes technology that would modify scoring and ranking of query results using biometric indicators of
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Does Organic CTR Impact SEO Rankings? [New Data]

April 17, 2016 | SEO Resources
Posted by larry.kim[Estimated read time: 13 minutes] Does organic click-through rate (CTR) data impact page rankings? This has been a huge topic of debate for years within the search industry. Some people think the influence of CTR on rankings is nothing more than a persistent myth. Like the one where humans and dinosaurs lived together at the same time — you know, like in that reality series "The Flintstones"? Some other people are convince
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Linking Internally and Externally from Your Site - Dangers, Opportunities, Risk and Reward - Whiteboard Friday

April 14, 2016 | SEO Resources
Posted by randfish[Estimated read time: 9 minutes] Navigating linking practices can be a treacherous process. Sometimes it feels like a penalty is lurking around every corner. In today's Whiteboard Friday, Rand talks about the ins and outs of linking internally and externally, identifying pitfalls and opportunities both. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and
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April 14, 2016 | SEO Resources
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