Hacking Your Way to 5x Higher Organic Click-Through Rates (and Better Conversion Rates & Rankings, too)

May 2, 2016 | SEO Resources
Posted by larry.kim[Estimated read time: 13 minutes] Last month we discussed why organic CTR is kind of a big deal. I believe that click-through rate is tremendously valuable and that achieving above-average CTRs can lead to better rankings, particularly on long tail queries.But even if you don't believe click-through rate can impact rankings, optimizing for a higher CTR still means you're optimizing toward the goal of attracting more clicks. Mo
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How we fought webspam in 2015

May 2, 2016 | SEO Resources
Search is a powerful tool. It helps people to find, share, and access an amazing wealth of content regardless of how they connect or where they are located. As part of Google's search quality team, we work hard to ensure that searchers see high quality search results—and not webspam. We fight spam through a combination of algorithms and manual reviews to ensure that sites don't rise in search results through deceptive or manipulative behavior,
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The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist]

May 1, 2016 | SEO Resources
Posted by sergeystefogloWordPress is the most popular content management system (CMS) in the world. There's a good chance you'll need to optimize or work on a website that uses WordPress, if you haven't already! Whether you're a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with WordPress is a smart move. When I started out in SEO, I worked with local businesses that hired smaller firms to design
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8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

April 28, 2016 | SEO Resources
Posted by randfish[Estimated read time: 14 minutes] Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today's Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. Click on the whiteboard image above to open a high resolution version in a new tab
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The Local SEO Agency’s Complete Guide to Client Discovery and Onboarding

April 27, 2016 | SEO Resources
Posted by MiriamEllisWhy proper onboarding mattersImagine getting three months in on a Local SEO contract before realizing that your client's storefront is really his cousin's garage. From which he runs two other “legit” businesses he never mentioned. Or that he neglected to mention the reviews he bought last year. Worse yet, he doesn't even know that buying reviews is a bad thing. The story is equally bad if you're diligently working to buil
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Measuring Content: You’re Doing it Wrong

April 26, 2016 | SEO Resources
Posted by MatthewBarbyThe traditional ways of measuring the success or failure of content are broken. We can't just rely on metrics like the number of pageviews/visits or bounce rate to determine whether what we're creating has performed well. “The primary thing we look for with news is impact, not traffic,” says Jonah Peretti, Founder of BuzzFeed. One of the ways that BuzzFeed have mastered this is with the development of their proprietary
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Google’s Reasonable Surfer Patent Updated

April 26, 2016 | SEO Resources
Systems and methods consistent with the principles of the invention may provide a reasonable surfer model that indicates that when a surfer accesses a document with a set of links, the surfer will follow some of the links with higher probability than others. This reasonable surfer model reflects the fact that not all of the links associated with a document are equally likely to be followed. Examples of unlikely followed links may include “Term
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What 300+ Content Marketing Campaigns Can Teach You About Earning Links

April 25, 2016 | SEO Resources
Posted by KelseyLibert[Estimated read time: 9 minutes] In a recent Whiteboard Friday about 10x content, Rand said to expect it to take 5 to 10 attempts before you'll create a piece of content that's a hit. If you've been at the content marketing game for a while, you probably agree with Rand. Seasoned content marketers know you're likely to see a percentage of content flops before you achieve a big win. Then, as you gain a sense for why some con
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Can We Predict the Google Weather?

April 24, 2016 | SEO Resources
Posted by Dr-PeteFour years ago, just weeks before the first Penguin update, the MozCast project started collecting its first real data. Detecting and interpreting Google algorithm updates has been both a far more difficult and far more rewarding challenge than I ever expected, and I've learned a lot along the way, but there's one nagging question that I've never been able to answer with any satisfaction. Can we use past Google data to predict fu
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How to Influence Branded Searches and Search Volumes to Earn Big Rewards - Whiteboard Friday

April 21, 2016 | SEO Resources
Posted by randfishWhat have you been doing with branded searches? If the answer is "not much," it may be time to shift your focus a bit. In today's Whiteboard Friday, Rand explores the huge benefits of turning some of your unbranded searches into branded and offers some key tactical advice. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Wh
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