Persona Research in Under 5 Minutes

November 29, 2015 | SEO Resources
Posted by CraigBradfordWell-researched personas can be a useful tool for marketers, but to do it correctly takes time. But what if you don't have extra time? Using a mix of Followerwonk, Twitter, and the AIchemy language API, it's possible to do top-level persona research very quickly. I've built a Python script that can help you answer two important questions about your target audience:What are the most common domains that my audience visits and
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How to Use Hosted Blog Platforms for SEO & Content Distribution

November 26, 2015 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're going to chat a little bit about blog platforms, places like Medium, Svbtle — that's Svbtle with a V instead of a U — Tumblr, LinkedIn, places where essentially you've got a hosted blog platform, a hosted content platform. It's someone else's netwo
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Publisher Blocking: How the Web Was Lost

November 25, 2015 | SEO Resources
Streaming Apps Google recently announced app streaming, where they can showcase & deep link into apps in the search results even if users do not have those apps installed. How it works is rather than users installing the app, Google has the app installed on a computer in their cloud & then shows users a video of the app. Click targets, ads, etc. remain the same. In writing about the new feature, Danny Sullivan wrote a section on "How The
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Will Google Start Reading Text in Images on the Web Soon?

November 24, 2015 | SEO Resources
Googlebot Doesn't Read Pictures of Text During Web Crawls When I was an Administrator at Cre8asiteforums (2002-2007), one of my favorite forums on the site was one called the Website Hospital. People would come with their sites and questions about how they could improve them. One problem that often appeared was people having problems being found in search results for their sites for geographically related queries. One symptom for many sites expe
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30+ Important Takeaways from Google's Search Quality Rater's Guidelines

November 24, 2015 | SEO Resources
Posted by jenstarFor many SEOs, a glimpse at the Google's Search Quality Rater's Guidelines is akin to looking into Google's ranking algorithm. While they don't give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results. Last week, Google made the unprecedented move of releasing t
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RankBrain Unleashed

November 23, 2015 | SEO Resources
Posted by gfiorelli1Disclaimer: Much of what you're about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn't claim to be correct, and certainly not "definitive," but has the aim to make you ponder the evolution of Google. Introduction Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust
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We're Pleased to Announce Moz Content!

November 23, 2015 | SEO Resources
Posted by JayLearyStating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even "good" content can fade from view without a share, link, or conversion. Engaging an audience isn't as simple as clicking "publish." So, how do we avoid making phantom content a habit? For Moz, timely dat
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5 Steps to Content Marketing Success

November 22, 2015 | SEO Resources
Posted by Paddy_MooganContent marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done. It's a bit like link building, where someone may say, "Just build great content and the links will come." Unfortunately, it's very rarely that straightforward. Yes, sometimes you can get lucky and something
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20 Attributes that Influence a Link's Value - Whiteboard Friday

November 19, 2015 | SEO Resources
Posted by randfishWhen it comes to the link building process, there's a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week's Whiteboard Friday, Rand scores 20 different attributes that can influence a link's value based on whether or not they still matter in 2015/2016. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy
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Updating Our Search Quality Rating Guidelines

November 19, 2015 | SEO Resources
Developing algorithmic changes to search involves a process of experimentation. Part of that experimentation is having evaluators—people who assess the quality of Google's search results—give us feedback on our experiments. Ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks se
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