The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

June 27, 2018 | SEO Resources
Posted by sergeystefogloIf your work involves SEO at some level, you've most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped to discuss this topic when it comes up in order to be effective. The goal of this post is to equip you with
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How to Diagnose Your SEO Client's Search Maturity

June 26, 2018 | SEO Resources
Posted by HeatherPhysiocOne of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn't get implemented. We put the cart before the horse. It's easy to forget that clients start at different points of matu
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Introducing the Indexing API for job posting URLs

June 26, 2018 | SEO Resources
Last June we launched a job search experience that has since connected tens of millions of job seekers around the world with relevant job opportunities from third party providers across the web. Timely indexing of new job content is critical because many jobs are filled relatively quickly. Removal of expired postings is important because nothing's worse than finding a great job only to discover it's no longer accepting applications. Today we're
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How to Rock MozCon 2018 Like the Marketing Superhero You Are

June 25, 2018 | SEO Resources
Posted by FeliciaCrawfordMozCon is just around the corner, meaning it's time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle! For those of you following the yellow brick road of I-5 into the heart of the Emerald City to spend three days absorbing all the SEO insight you can hold, this should help you plan both how you spend your time at the conference and outside of it. For those watching on the
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New URL inspection tool & more in Search Console

June 25, 2018 | SEO Resources
A few months ago, we introduced the URL is indexed with valid AMP enhancement If a page isn't indexed, you can learn why. The new report includes information about noindex robots meta tags and Google's canonical URL for the page. URL is not indexed due to ‘noindex' meta tag in the HTML A single click can take you to the issue report showing all other pages affected by the same issue to help you track down and fix common bugs. We hope that the
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Five Years of Google Ranking Signals

June 22, 2018 | SEO Resources
unsplash-logoBraden Collum Organic Search 1. Domain Age and Rate of Linking2. Use of Keywords3. Related Phrases4. Keywords in Main Headings, Lists, and Titles5. Page Speed6. Watch Times for a Page7. Context Terms on a Page8. Language Models Using Ngrams9. Gibberish Content10. Authoritative Results11. How Well Databases Answers Match Queries12. Suspicious Activity to Increase Rankings13. Popularity Scores for Events14. The Amount of Weight from a
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The Goal-Based Approach to Domain Selection - Whiteboard Friday

June 21, 2018 | SEO Resources
Posted by KameronJenkinsChoosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what's best for my users? In today's edition of Whiteboard Friday, we're beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to select a domai
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

June 21, 2018 | SEO Resources
Posted by MiriamEllisDid you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.Q: What happened?A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23,
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An 8-Point Checklist for Debugging Strange Technical SEO Problems

June 18, 2018 | SEO Resources
Posted by Dom-WoodmanOccasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can't be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep. The very nature of these situations defies a checklist, but it
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Moz's Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

June 18, 2018 | SEO Resources
Posted by NeilCristEvery year, we publish an overview of all the upgrades we've made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we've also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we're sha
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