When and How to Use Domain Authority, Page Authority, and Link Count Metrics - Whiteboard Friday

June 15, 2017 | SEO Resources
Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today's Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work. https://fast.wistia.net/embed/iframe/x5rumj1wdk?videoFoam=true C
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How to Target Multiple Keywords with One Page - Next Level

June 14, 2017 | SEO Resources
Posted by BrianChildsWelcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up!For those who have taken any of
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How to Build SEO Strategies Effectively (and Make Them Last)

June 13, 2017 | SEO Resources
Posted by Bill.Sebald"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, y
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Learning SEO through Books

June 13, 2017 | SEO Resources
There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven't had a chance to learn about such resources. I've come across a few books that are online and free, and worth spending time with, and thought it mi
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How to Measure Performance with Custom Dimensions in Google Analytics [Tutorial]

June 12, 2017 | SEO Resources
Posted by tombennetData-driven marketing means understanding what works. This means not only having accurate data, but also having the right data. Data integrity is obviously critical to good reporting, but Analytics auditing shouldn't focus solely on the validity of the tracking code. Even amongst digital marketing teams who place importance on reporting, I frequently encounter the attitude that a technically sound, out-of-the-box implementation
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Learning SEO, Summer 2017

June 9, 2017 | SEO Resources
In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about it, and decided that it might not be a bad idea to create a Learning SEO category here, and provide more resources to help people who are learning SEO a
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" rel="bookmark">How Does Google Handle CSS + Javascript "Hidden" Text? - Whiteboard Friday

June 8, 2017 | SEO Resources
Posted by randfishDoes Google treat text kept behind "read more" links with the same importance as non-hidden text? The short answer is "no," but there's more nuance to it than that. In today's Whiteboard Friday, Rand explains just how the search engine giant weighs text hidden from view using CSS and JavaScript. https://fast.wistia.net/embed/iframe/ehdc609c4f?videoFoam=true Click on the whiteboard image above to open a high-resolution version
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Making the Internet safer and faster: Introducing reCAPTCHA Android API

June 8, 2017 | SEO Resources
When we launched reCAPTCHA ten years ago, we had a simple goal: enable users to visit the sites they love without worrying about spam and abuse. Over the years, reCAPTCHA has changed quite a bit. It evolved from the distorted text to By now, more than a billion users have benefited from reCAPTCHA and we continue to work to refine our protections. reCAPTCHA protects users wherever they may be online. As the use of mobile devices has grown rapidl
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Site Crawl, Day 1: Where Do You Start?

June 7, 2017 | SEO Resources
Posted by Dr-PeteWhen you're faced with the many thousands of potential issues a large site can have, where do you start? This is the question we tried to tackle when we rebuilt Site Crawl. The answer depends almost entirely on your site and can require deep knowledge of its history and goals, but I'd like to outline a process that can help you cut through the noise and get started.Simplistic can be dangerousPreviously, we at Moz tried to label e
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New Site Crawl: Rebuilt to Find More Issues on More Pages, Faster Than Ever!

June 7, 2017 | SEO Resources
Posted by Dr-PeteFirst, the good news — as of today, all Moz Pro customer have access to the new version of Site Crawl, our entirely rebuilt deep site crawler and technical SEO auditing platform. The bad news? There isn't any. It's bigger, better, faster, and you won't pay an extra dime for it. A moment of humility, though — if you've used our existing site crawl, you know it hasn't always lived up to your expectations. Truth is, it hasn't l
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