How to Implement SEO Changes Using Google Tag Manager

May 8, 2017 | SEO Resources
Posted by sam.nemzerWhile working at Distilled, I often come across issues with implementing technical SEO changes to websites. This can be for a variety of reasons: some sites have rigid CMSs that don't allow for customization, while others have development queues of many months (or years, in some cases!).In these cases, it doesn't matter how good a job we do identifying the changes that need to be made in order to improve a site's performance
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Not Your Dad's Keyword Tool: Advanced Keyword Research Use Cases

May 7, 2017 | SEO Resources
Posted by rjonesx.Historically, keyword research has often been limited to to keyword selection. This is not to say that keyword selection isn't important; in fact, identifying a small set of keywords to write a piece of content on, or target for a particular page, is still one of the most important skills an SEO should master. However, the maturation of keyword tools has given us far more uses than this singular skill. Unlike tools of the past,
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7 ‹Title Tag› Hacks for Increased Rankings + Traffic - Whiteboard Friday

May 4, 2017 | SEO Resources
Posted by Cyrus-ShepardYou may find yourself wondering whether the humble title tag still matters in modern SEO. When it comes to your click-through rate, the answer is a resounding yes! In today's Whiteboard Friday, we welcome back our good friend Cyrus Shepard to talk about 7 ways you can revamp your title tags to increase your site traffic and rankings. https://fast.wistia.net/embed/iframe/0x83uo719a?videoFoam=true Click on the whiteboard ima
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If You're Attending MozCon 2017, You Should Definitely Pitch to be an Ignite Speaker

May 4, 2017 | SEO Resources
Posted by ronell-smithAre you a good storyteller, able to hold a crowd at rapt attention for minutes at a time? Do you have a story you're bursting at the seams to share? Well, ye olde yarn-spinner, a MozCon Ignite talk sounds like just the thing for you. The five-minute talks have become quite a hit since being introduced in 2015, with talks leaving folks with belly aches from laughter or tears from personal heartache — and everything in betwe
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How Small Digital Publishers Can Grow Their Network and Save Time

May 3, 2017 | SEO Resources
Posted by lydiagilbertsonBeing a small or startup publishing company is hard. The digital advertising industry is broken. Larger companies like Vox and Buzzfeed are some of the only online publications that can hope to monetize their content effectively. Smaller niche publications often have an even harder time attracting return visitors or getting people outside of their current active users to see their content at all. Already at a disadvantage
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Offline & Organic: The Two Rivers That Feed Modern Local SEO

May 2, 2017 | SEO Resources
Posted by MiriamEllisThe craft that is your business navigates the local waterways. Whether yours is an independently owned natural foods store or a medical enterprise with hundreds of locations, it can be easy to get lost cresting all of the little waves that hit our industry, week by week, year after year. Google endorses review kiosks and then outlaws them. They pop your dental practice into a carousel and then disband this whole display for y
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The Homepage is Dead: A Story of Website Personalization

May 1, 2017 | SEO Resources
Posted by cara.harshmanIn 1998, Jeff Bezos had a vision for the Internet. At that time he was four years into building Amazon. It was taking off as a humongous online emporium of books and music. In an interview with the Washington Post that year, Bezos made a visionary statement about the web. “If we have 4.5 million customers, we shouldn't have one store. We should have 4.5 million stores,” he said. Fast-forward 19 years and here we are in
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Pop-Ups, Overlays, Modals, Interstitials, and How They Interact with SEO - Whiteboard Friday

April 27, 2017 | SEO Resources
Posted by randfishHave you thought about what your pop-ups might be doing to your SEO? There are plenty of considerations, from their timing and how they affect your engagement rates, all the way to Google's official guidelines on the matter. In this episode of Whiteboard Friday, Rand goes over all the reasons why you ought to carefully consider how your overlays and modals work and whether the gains are worth the sacrifice. https://fast.wistia.n
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Will Google Start Giving People Social Media Influencer Scores?

April 27, 2017 | SEO Resources
A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia Page about Klout, and the Klout FAQ page. We aren't given a name for these influencer scores in Google's patent, but it does talk about topic-based influencer scores and advertiser
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Rank Checker Update

April 26, 2017 | SEO Resources
Recently rank checker started hanging on some search queries & the button on the SEO Toolbar which launched rank checker stopped working. Both of these issues should now be fixed if you update your Firefox extensions. If ever the toolbar button doesn't work one can enable the Menu bar in Firefox, then go under the tools menu to the rank checker section to open it. Years ago we created a new logo for rank checker which we finally got around t
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