How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

May 15, 2018 | SEO Resources
Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back t
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A Machine Learning Guide for Average Humans

May 14, 2018 | SEO Resources
Posted by alexis-sanders Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception. An understanding and intuition of machine learning can support our understanding of the challenges and solutions Google's engineers are facing, while also opening our minds to ML's broader impl
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Monitoring Featured Snippets - Whiteboard Friday

May 10, 2018 | SEO Resources
Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working. Click on the whiteboard image a
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Our goal: helping webmasters and content creators

May 10, 2018 | SEO Resources
Great websites are the result of the hard work of website owners who make their content and services accessible to the world. Even though it's simpler now to run a website than it was years ago, it can still feel like a complex undertaking. This is why we invest a lot of time and effort in improving Google Search so that website owners can spend more time focusing on building the most useful content for their users, while we take care of helping
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How to Discover and Monitor Bad Backlinks

May 8, 2018 | SEO Resources
Posted by rjonesx.Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that's just too expensive (and, frankly, overkill). I'm going to walk through a
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Google I/O 2018 - What sessions should SEOs and Webmasters watch live ?

May 8, 2018 | SEO Resources
Google I/O 2018 is starting today in California, to an international audience of 7,000+ developers. It will run until Thursday night. It is our annual developers festival, where product announcements are made, new APIs and frameworks are introduced, and Product Managers present the latest from Google.However, you don't have to physically attend the event to take advantage of this once-a-year opportunity: many conferences and talks are live stream
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Moz's Link Data Used to Suck... But Not Anymore! The New Link Explorer is Here - Whiteboard Friday

May 3, 2018 | SEO Resources
Posted by randfishEarlier this week we launched our brand-new link building tool, and we're happy to say that Link Explorer addresses and improves upon a lot of the big problems that have plagued our legacy link tool, Open Site Explorer. In today's Whiteboard Friday, Rand transparently lists out many of the biggest complaints we've heard about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated dai
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Send your recipes to the Google Assistant

May 3, 2018 | SEO Resources
Last year, we launched Google Home with recipe guidance, providing users with step-by-step instructions for cooking recipes. With more people using Google Home every day, we're publishing new guidelines so your recipes can support this voice guided experience. You may receive traffic from more sources, since users can now discover your recipes through the Google Assistant on Google Home. The updated structured data properties provide users with
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Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

May 1, 2018 | SEO Resources
Posted by DarrenKingmanLink reclamation: Tools, tools everywhereEvery link builder, over time, starts to narrow down their favorite tactics and techniques. Link reclamation is pretty much my numero-uno. In my experience, it's one of the best ROI activities we can use for gaining links particularly to the homepage, simply because the hard work — the "mention" (in whatever form that is) — is already there. That mention could be of your brand, a
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Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

April 30, 2018 | SEO Resources
Posted by rjonesx. It's all wrongIt always was. Most of us knew it. But with limited resources, we just couldn't really compare the quality, size, and speed of link indexes very well. Frankly, most backlink index comparisons would barely pass for a high school science fair project, much less a rigorous peer review. My most earnest attempt at determining the quality of a link index was back in 2015, before I joined Moz as Principal Search Scientis
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