Building Links with Great Content - Natural Syndication Networks

October 28, 2018 | SEO Resources
Posted by This visualization differs in that the link network was built looking only at in-context links, whereas the visualization featured in the previous paragraph looked at all links. This is perhaps an even more accurate view of news syndication networks because it better parses out site-wide links, navigation links, and other non-context links that impact the graph. Additionally, this graph was generated using more than 121 million articles
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Log File Analysis 101 - Whiteboard Friday

October 25, 2018 | SEO Resources
Posted by BritneyMullerLog file analysis can provide some of the most detailed insights about what Googlebot is doing on your site, but it can be an intimidating subject. In this week's Whiteboard Friday, Britney Muller breaks down log file analysis to make it a little more accessible to SEOs everywhere. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHey, Moz fans. Welcome to another edit
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Can You Still Use Infographics to Build Links?

October 23, 2018 | SEO Resources
Posted by DarrenKingmanContent link building: Are infographics still the highest ROI format?Fun fact: the first article to appear online proclaiming that "infographics are dead" appeared in 2011. Yet, here we are. For those of you looking for a quick answer to this strategy-defining question, infographics aren't as popular as they were between 2014 and 2015. Although they were the best format for generating links, popular publications aren't usin
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The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

October 22, 2018 | SEO Resources
Posted by MiriamEllisThey say you can't squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge
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How to Get More Keyword Metrics for Your Target Keywords

October 21, 2018 | SEO Resources
Posted by Bill.SebaldIf you're old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWo
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Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

October 18, 2018 | SEO Resources
Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this week's Whiteboard Frida
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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

October 15, 2018 | SEO Resources
Posted by jocameronWe're proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly d
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How Google might Identify Primary Versions of Duplicate Pages

October 12, 2018 | SEO Resources
I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more: If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates. ~ Link inversion, the least known major ranking factor. unsplash-logoLuke LeungI read that article from Dejan SEO, and thought it was worth exploring more. As I was looking aro
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Google is introducing its Product Experts Program!

October 12, 2018 | SEO Resources
Over 12 years ago, we started answering webmaster questions and listening to feedback on our Some of the Webmaster forum participantsToday, we're excited to announce that we're rebranding and relaunching the Top Contributor program as Google's Product Experts program! Same community of experts, shiny new brand.Over the following days, we'll be updating our badges in the forums so you can recognize who our most passionate and dedicated Product Exp
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How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

October 11, 2018 | SEO Resources
Posted by DiTomasoShowing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. C
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