A Well-Formed Query Helps a Search Engine Understand User Intent Behind the Query

June 8, 2020 | SEO Resources
A Well-Formed Query Helps a Search Engine understand User Intent Behind the QueryTo start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and it is very good seeing a white paper from the inventors of a recent patent published by Google. Both papers are worth reading to get a sense of how G
Read More »

Black Lives Matter.

June 2, 2020 | SEO Resources
Posted by SarahBirdThe time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them. It's not enough to simply "do no harm" or "not be racist." That well-trodden path
Read More »

Crisis Adaptation - Whiteboard Friday

May 28, 2020 | SEO Resources
Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated. In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the chang
Read More »

Evaluating page experience for a better web

May 28, 2020 | SEO Resources
Through both Page experience rankingGreat page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page. By adding page experience to the hundreds of signals that Google considers when ranking search results, we aim to help people more easily access the information and web pages they're looking for, and support si
Read More »

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

May 26, 2020 | SEO Resources
Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minim
Read More »

Frequently asked questions about JavaScript and links

May 26, 2020 | SEO Resources
We get lots of questions every day - in our Webmaster office hours, at conferences, in the webmaster forum and on Twitter. One of the more frequent themes among these questions are links and especially those generated through JavaScript. In our Webmaster Conference Lightning Talks video series, we recently addressed the most frequently asked questions on Links and JavaScript: Note: This video has subtitles in many languages available, too.During
Read More »

Google Alerts for Link Building: A Quick and Easy Guide

May 25, 2020 | SEO Resources
Posted by David_FarkasIf you're a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years. That's why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following
Read More »

Three Steps to a Better-Performing About Page

May 24, 2020 | SEO Resources
Posted by AnnSmartySomehow, many businesses I've come across online have one glaring problem in common: a very weak and unconvincing About Us page. This doesn't make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn't require any ongoing effort or investment. An About page is often part of a buying journey. It can drive people to your site and help conv
Read More »

How to Read Google Algorithm Updates

May 24, 2020 | SEO Resources
Links = Rank Old Google (pre-Panda) was to some degree largely the following: links = rank. Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly. As much as PageRank was hyped & important, having a diverse range of linking domains and keyword-focused anchor text were important. Brand = Rank After Vince then Panda
Read More »

5 Common Objections to SEO (& How to Respond) - Best of Whiteboard Friday

May 21, 2020 | SEO Resources
Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever. Click on the whit
Read More »