YouTube Dominates Google Video in 2020

October 14, 2020 | SEO Resources
Posted by Dr-PeteIn a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all video carousel results on page one of Google, leaving little room for competition. Even the most casual video aficionado knows YouTube (acquired by Google in 2006). As a Google search user, you may even feel like you encounter more YouTube videos than videos from other sources, but does the data back this up? A Wall Street Journal article in June 2020
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Competitive Advantage in a Commoditized Industry

October 12, 2020 | SEO Resources
Posted by HeatherPhysiocIn a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this article, you'll learn how to find, activate, and articulate your competitive advantage. You'll discover how to identify unique strengths and innovative offerings that e
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How to Create a Useful and Well-Optimized FAQ Page

October 11, 2020 | SEO Resources
Posted by AnnSmartyThe golden rule of marketing has always been: Don't leave your customer wondering, or you'll lose them. This rule also applies very well to SEO: Unless Google can find an answer — and quickly — they'll pick and feature your competitor. One way to make sure that doesn't happen is having a well set-up, well-optimized FAQ page. Your FAQ is the key to providing your customers and search engines with all the answers they might n
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Adjusting Featured Snippet Answers by Context

October 9, 2020 | SEO Resources
How Are Featured Snippet Answers Decided Upon?I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers.One of the inventors of that patent from that post was Steven Baker. I looked at other patents that he had written, and noticed that one of thos
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Adjusting Featured Snippet Answers by Context

October 9, 2020 | SEO Resources
How Are Featured Snippet Answers Decided Upon?I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers.One of the inventors of that patent from that post was Steven Baker. I looked at other patents that he had written, and noticed that one of thos
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Adjusting Featured Snippet Answers by Context

October 9, 2020 | SEO Resources
How Are Featured Snippet Answers Decided Upon?I recently wrote about Featured Snippet Answer Scores Ranking Signals. In that post, I described how Google was likely using query dependent and query independent ranking signals to create answer scores for queries that were looking like they wanted answers.One of the inventors of that patent from that post was Steven Baker. I looked at other patents that he had written, and noticed that one of thos
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SEO Is Not an On/Off Switch — Whiteboard Friday

October 8, 2020 | SEO Resources
Posted by Dr-PeteWhen business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an o
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Diversity and Inclusion in SEO: BIPOC and LGBTQ+ SEOs Share Their Experiences

October 7, 2020 | SEO Resources
Posted by NicoleDeLeonPeople around the world are having important discussions about systemic racism, overt and covert bias, and how we can all do better. Understanding the problem is the first step. To get a sense of conditions within the SEO community, we asked people to take our Diversity and Inclusion in SEO survey as part of our ongoing project to study the state of SEO. Due to the subject matter and the way we reached out, our respondents
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Bursty Fresh and Local Featured Snippet Answers at Google

October 6, 2020 | SEO Resources
Featured Snippet Answers Based on ContextLast month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be shown in response to a query are given answer scores that are based on both query dependent and query independent signals
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Bursty Fresh and Local Featured Snippet Answers at Google

October 6, 2020 | SEO Resources
Featured Snippet Answers Based on ContextLast month I wrote about answer passages when Google decides what answers to show in response to queries that are asking questions, in the post, Featured Snippet Answer Scores Ranking Signals. In that post, I wrote about an updated patent which made it clear that passages that might be shown in response to a query are given answer scores that are based on both query dependent and query independent signals
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