Win That Pitch: How SEO Agencies Can Land New Business

March 19, 2019 | SEO Resources
Posted by TheMozTeamIf you're a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Here are just four ways you can leverage STAT to lo
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5 Google Business Profile Tweaks To Improve Foot Traffic

March 18, 2019 | SEO Resources
Posted by MiriamEllisYour agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I'm sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I've ordered them from easiest to hardest, but as you'll see, even the more difficult on
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Google Florida 2.0 Algorithm Update: Early Observations

March 17, 2019 | SEO Resources
It has been a while since Google has had a major algorithm update. They recently announced one which began on the 12th of March. This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we've covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL— Google SearchLiaison (@searchliaison) March 13, 2019 What changed? It appe
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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

March 14, 2019 | SEO Resources
Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted wit
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Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

March 14, 2019 | SEO Resources
Posted by TheMozTeamMozzers believe in doing good, whether we're helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It's why so much of our content and tools are available for free. It's why Moz has a generous employee donation-match program that matched over $500,000 between 2013 and 2017, supporting organizations making the world a more jus
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A Darker Shade of Gray

March 13, 2019 | SEO Resources
Google's original breakthrough in search was placing weight on links & using them to approximate the behavior of web users. The abstract ofThe PageRank Citation Ranking: Bringing Order to the Web reads The importance of a Web page is an inherently subjective matter, which depends on the readers interests, knowledge and attitudes. But there is still much that can be said objectively about the relative importance of Web pages. This paper descr
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5 Reasons Legacy Brands Struggle With SEO (and What to Do About Them)

March 12, 2019 | SEO Resources
Posted by Tom.CapperGiven the increasing importance of brand in SEO, it seems a cruel irony that many household name-brands seem to struggle with managing the channel. Yet, in my time at Distilled, I've seen just that: numerous name-brand sites in various states of stagnation and even more frustrated SEO managers attempting to prevent said stagnation. Despite global brand recognition and other established advantages that ought to drive growth, t
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How Google Dishes Out Content by Search Intent

March 12, 2019 | SEO Resources
Posted by TheMozTeamThis post was originally published on the STAT blog. In the STAT whitepaper, Using search intent to connect with consumers, we looked at how SERP features change with a searcher's intent — informational, commercial, transactional, or local. It was so chock-full of research that it sparked oodles of other content inspiration — from the basics of building an intent-based keyword list to setting up your own search intent proj
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How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)

March 11, 2019 | SEO Resources
Posted by Joel.MesherghiThe more you understand the behaviour of your users, the better you can market your product or service — which is why Google Tag Manager (GTM) is a marketer's best friend. With built-in tag templates, such as scroll depth and click tracking, GTM is a powerful tool to measure the engagement and success of your content. If you're only relying on tag templates in GTM, or the occasionally limiting out-of-box Google Analytic
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Help Google Search know the best date for your web page

March 11, 2019 | SEO Resources
Sometimes, Google shows dates next to listings in its search results. In this post, we'll answer some commonly-asked questions webmasters have about how these dates are determined and provide some best practices to help improve their accuracy. How dates are determined Google shows the date of a page when its automated systems determine that it would be relevant to do so, such as for pages that can be time-sensitive, including news content: Google
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