Adjusting Paid Campaigns During a Recession

August 10, 2020 | SEO Resources
Posted by ryanmoothartOur world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-hom
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Using the Flowchart Method for Diagnosing Ranking Drops — Best of Whiteboard Friday

August 6, 2020 | SEO Resources
Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs, especially in 2020. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In this popular Whiteboard Friday, the wonderful Kameron Jenkins shows us a structured way to diagnose ranking drops using a
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Search Console API announcements

August 6, 2020 | SEO Resources
Over the past year, we have been working to upgrade the infrastructure of the Image: Search Console API changes in Google Cloud ConsoleYou can monitor your API usage on the new Google Search Console API page. API key restriction changes As mentioned in the introduction, these instructions are important only if you query the data yourself or provide a tool that does that for your users. To check if you have an API restriction active on your API
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How to Make a Scalable SMS Chatbot Using Twilio, Python, and Google Sheets (with Free Code)

August 4, 2020 | SEO Resources
Posted by R0bin_L0rdMany of us are helping businesses that are facing hard times, or we're facing hard times ourselves. If you're working for a company (or client) that's in trouble, the use of SMS chatbots could be a way for you to look outside your normal list of solutions and help them succeed in a completely different way. If you're a marketer looking for work, adding this to your list of skills could mean you keep things ticking along while
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Daily SEO Fix: Investigate Changes in Your Rankings with Moz Pro

August 4, 2020 | SEO Resources
Posted by Ola.KingAs members of the Moz onboarding team — which gives one-on-one walkthroughs of Moz products to over 500 customers a month — we have our finger on the pulse of what people are asking for when it comes to SEO. We're here to help you uncover the relevant Moz Pro features for your business. We know that somewhere along the journey of improving your website and drumming up more traffic (and hopefully conversions), you'll want to
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Search Off The Record podcast - behind the scenes with Search Relations

August 3, 2020 | SEO Resources
As the Search Relations team at Google, we're here to help webmasters be successful with their websites in Google Search. We write on this blog, create and maintain the Google Search documentation, produce videos on our YouTube channel - and now we're making a Search Off The Record podcast, too!In the podcast, John, Gary and Martin from our team are talking about a variety of topics and give a glimpse behind the scenes of Google Search. In this p
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What Do Dolphins Eat? Lessons from How Kids Search — Best of Whiteboard Friday

July 30, 2020 | SEO Resources
Posted by willcritchlowWe're bringing back this slightly different-from-the-norm Whiteboard Friday, in which the fantastic Will Critchlow shares lessons from how kids search. Kids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions
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6 Connectors to Spice Up Your Reporting: Introducing Google Data Studio Connectors for STAT

July 29, 2020 | SEO Resources
Posted by brian.hoData visualization platforms have become a vital tool to help illustrate the success of a body of work. Painting a clear picture of your SEO efforts is as important as ever, whether you're reporting out to clients or to internal stakeholders at your own company. More and more SEOs are turning to data visualization tools to do so — pulling in data from across multiple SEO tools, blending that data in unique ways, and helping to
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The Real Short-Term and Long-Term Results of Content Marketing and Digital PR

July 26, 2020 | SEO Resources
Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc., and pitch them to online publishers. This is what we do at Fractl, because it's a tried-and-true way to elevate organic growth: Over the years, we've received a lot of questions about what results to expect. Sure, everyone wants links now, but where does the real growth come in, and how lo
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The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday

July 23, 2020 | SEO Resources
Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In this popular Whiteboard Friday from 2018, MozCon speaker Shannon McGuirk graciously gives us a five-step plan fo
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