The State of Local SEO Industry Report 2020, Announced

June 16, 2020 | SEO Resources
Posted by MiriamEllisMoz's very warmest thanks to the 1,453 respondents who volunteered time to contribute to this second installation of our industry survey. It's rewarding to have such a large survey group; as this report details in high relief, the work of marketing a single business location can pass through a dozen hands. Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be con
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How to Network Online Like a Champ

June 15, 2020 | SEO Resources
Posted by cheryldraperThis conference season feels a bit different, doesn't it? Where we're usually globetrotting from event to event, this year most conferences have either postponed their dates or switched to online, remote-friendly formats, offering video sessions by top-notch speakers or live streams with open chats. But what about everyone's favorite bonus during conference season — networking? Thankfully, all is not lost! With a little in
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How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)

June 14, 2020 | SEO Resources
Posted by amandamilliganI'm a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn't sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have quite the horrible impact on society — as we've learned in history classes — but the host notes that it's als
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Understanding & Fulfilling Search Intent - Whiteboard Friday

June 11, 2020 | SEO Resources
Posted by BritneyMullerGoogle houses the world's information, and it's their goal to serve the best answers to searchers' questions. That means that understanding what your target audience is searching and why is more important than ever — but how do you effectively analyze and fulfill true search intent? In this brand-new Whiteboard Friday, Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a fr
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Should You Test That? When to Engage in SEO Split Tests

June 10, 2020 | SEO Resources
Posted by PortentThis blog was written by Tim Mehta, a former Conversion Rate Optimization Strategist with Portent, Inc. Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. What I want to cover here is understanding the rig
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Help Us Improve: The 2020 Moz Blog Reader Survey Is Here

June 9, 2020 | SEO Resources
Posted by morgan.mcmurrayIt's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. With so much having changed, we wanted to be sure we're still living up to the high standards we set for this blog, and that we're still providing as valuable an experience as we can for you all. That's where you come in
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How we fought Search spam on Google - Webspam Report 2019

June 9, 2020 | SEO Resources
Every search matters. That is why whenever you come to Google Search to find relevant and useful information, it is our ongoing commitment to make sure users receive the highest quality results possible. Unfortunately, on the web there are some disruptive behaviors and content that we call "webspam" that can degrade the experience for people coming to find helpful information. We have a number of teams who work to prevent webspam from appearing
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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

June 8, 2020 | SEO Resources
Posted by MiriamEllisImage credit: Kenneth Leung, Michael Coghlan “Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC How should a business operate now? Where is there work to be done? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand f
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A Well-Formed Query Helps Search Engines Understand User Intent in the Query

June 8, 2020 | SEO Resources
A Well-Formed Query Helps a Search Engine understand User Intent Behind the QueryTo start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and it is very good seeing a white paper from the inventors of a recent patent published by Google. Both papers are worth reading to get a sense of how G
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A Well-Formed Query Helps a Search Engine understand User Intent Behind the Query

June 8, 2020 | SEO Resources
A Well-Formed Query Helps a Search Engine understand User Intent Behind the QueryTo start this post, I wanted to include a couple of whitepapers that include authors from Google. The authors of the first paper are the inventors of a patent application that was just published on April 28, 2020, and it is very good seeing a white paper from the inventors of a recent patent published by Google. Both papers are worth reading to get a sense of how G
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