Google's August 1st Core Update: Week 1

August 9, 2018 | SEO Resources
Posted by Dr-PeteOn August 1, Google (via Danny Sullivan's @searchliaison account) announced that they released a "broad core algorithm update." Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100°F). While this has settled somewhat, yesterday's
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Rewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization

August 8, 2018 | SEO Resources
In some cases, Google may let practices that are technically cloaking pass because they contribute to a positive user experience. For more on the subject of cloaking and the levels of risk associated with various tactics, see our article on Posted by BritneyMullerChapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline, Chapter One, Chapter Two
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Take the 2018 Moz Local Search Marketing Industry Survey

August 6, 2018 | SEO Resources
Posted by MiriamEllisLocal search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don't have a ready answer, things like... What sort of benchmarks should I be measuring my daily work by? Do my clients' needs align with what my colleagues are seeing? Am I over/undervaluing the role of Google in my future work? Here's a chance to find
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Calculated Fields in Google Data Studio - Whiteboard Friday

August 2, 2018 | SEO Resources
Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports.
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Rewriting the Beginner's Guide to SEO, Chapter 3: Keyword Research

August 1, 2018 | SEO Resources
Posted by BritneyMullerWelcome to the draft of Chapter Three of the new and improved Beginner's Guide to SEO! So far you've been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We're asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments!Chapter 3: Keyword ResearchUnderstand what your audience wants to find.Now that yo
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Better Than Basics: Custom-Tailoring Your SEO Approach

July 30, 2018 | SEO Resources
Posted by Laura.LippayJust like people, websites come in all shapes and sizes. They're different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you're better than that).An analogy might be if you were a fitness coach. You have three clients. One is a 105lb high school kid
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Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries

July 30, 2018 | SEO Resources
Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An augmentation query can be a query that performs well in locating desirable documents identified in the search results. The performance of the query can be determined by user interactions. For exampl
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Using the Flowchart Method for Diagnosing Ranking Drops - Whiteboard Friday

July 26, 2018 | SEO Resources
Posted by KameronJenkinsBeing able to pinpoint the reason for a ranking drop is one of our most perennial and potentially frustrating tasks as SEOs. There are an unknowable number of factors that go into ranking these days, but luckily the methodology for diagnosing those fluctuations is readily at hand. In today's Whiteboard Friday, we welcome the wonderful Kameron Jenkins to show us a structured way to diagnose ranking drops using a flowchart m
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Rewriting the Beginner's Guide to SEO, Chapter 2: Crawling, Indexing, and Ranking

July 25, 2018 | SEO Resources
Posted by BritneyMullerIt's been a few months since our last share of our work-in-progress rewrite of the Beginner's Guide to SEO, but after a brief hiatus, we're back to share our draft of Chapter Two with you! This wouldn't have been possible without the help of Kameron Jenkins, who has thoughtfully contributed her great talent for wordsmithing throughout this piece. This is your resource, the guide that likely kicked off your interest in and k
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Hey Google, what's the latest news?

July 24, 2018 | SEO Resources
Since launching the Google Assistant in 2016, we have seen users ask questions about everything from weather to recipes and news. In order to fulfill news queries with results people can count on, we collaborated on a new As a news publisher, you can surface your content on the Google Assistant by implementing Speakable markup according to the developer documentation. This feature is now available for English language users in the US and we hope
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