How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

November 16, 2017 | SEO Resources
Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboar
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Left is Right & Up is Down

November 16, 2017 | SEO Resources
Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possi
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Left is Right & Up is Down

November 16, 2017 | SEO Resources
Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possi
Read More »

Engaging users through high quality AMP pages

November 16, 2017 | SEO Resources
To improve our users' experience with AMP results, we are making changes to how we enforce our policy on content parity with AMP. Starting Feb 1, 2018, the policy requires that the AMP page content be comparable to the (original) canonical page content. AMP is not a ranking signal and there is no change in terms of the ranking policy with respect to AMP. The open source accelerated mobile pages project (AMP) AMP was introduced to dramatically im
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How to Make Your Website More Secure (So Google Doesn't Punish You)

November 15, 2017 | SEO Resources
Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren't making website security a priority.Enter Google.The folks over at Google are known for paving the way for Internet behavior. Last month,
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Make your site's complete jobs information accessible to job seekers

November 15, 2017 | SEO Resources
In June, we Provide estimated salary information In cases where employers don't provide actual salary, job seekers may see estimated salaries sourced from multiple partners for the same or similar occupation. If your site provides salary estimate information, you can add Occupation structured data to be eligible for inclusion in job search results. Include exact location information We've heard from users that having accurate, street-level
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How to Build the Right Content Marketing Strategy for SEO Growth

November 14, 2017 | SEO Resources
Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your conten
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Rewriting the Beginner's Guide to SEO

November 13, 2017 | SEO Resources
Posted by BritneyMuller Many of you reading likely cut your teeth on Moz's Beginner's Guide to SEO. Since it was launched, it's easily been our top-performing piece of content: Most months see 100k+ views (the reverse plateau in 2013 is when we changed domains). While Moz's Beginner's Guide to SEO still gets well over 100k views a month, the current guide itself is fairly outdated. This big update has been on my personal to-do
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Semantic Keyword Research and Topic Models

November 9, 2017 | SEO Resources
I went to the Pubcon 2017 Conference this week in Las Vegas Nevada, and gave a presentation about Semaantic Search topics based upon white papers and patents from Google. My focus was upon things such as Context Vectors and Phrase Based Indexing. I promised in social media that I would post the presentation on my blog, so that I could answer questions if anyone had any. I've been doing keyword research like this for years, where I've looked
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How Google Gives Us insight into Searcher Intent Through the Results - Whiteboard Friday

November 9, 2017 | SEO Resources
Posted by randfishWhen Google isn't quite sure what a searcher means just by their search query, the results (appropriately) cater to multiple possible meanings. Those SERPs, if we examine them carefully, are full of useful information. In this episode of Whiteboard Friday, Rand offers some real-world examples of what we can glean just by skimming the kinds of things Google decides are relevant. Click on the whiteboard image above to open a hi
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