How to Get Backlinks in 2020 [Series] - Whiteboard Friday

June 25, 2020 | SEO Resources
Posted by BritneyMullerLink building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcripti
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Download the SEO's Local Search Cheat Sheet!

June 23, 2020 | SEO Resources
Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you're keeping: Team members and clientsAll the moving marketing parts...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren't understood company-widePeople feel rushedNo local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB list
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Download the SEO's Local Search Cheat Sheet!

June 23, 2020 | SEO Resources
Posted by MiriamEllisWhat a juggling feat your SEO agency pulls off every day! On your best days, you're keeping: Team members and clientsAll the moving marketing parts...in constant, useful motion. On your worst days, though, mistakes happen when: Communication breaks downStandard procedures aren't understood company-widePeople feel rushedNo local SEO agency or in-house SEO wants to waste time and resources on a scenario like building a GMB list
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The MozCon Virtual 2020 Final Agenda

June 23, 2020 | SEO Resources
Posted by cheryldraperWe're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th, we'll be charting brand-new territory with MozCo
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The MozCon Virtual 2020 Final Agenda

June 23, 2020 | SEO Resources
Posted by cheryldraperWe're just about a month out from this year's MozCon and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. On July 14th & 15th, we'll be charting brand-new territory with MozCo
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Third-party vs. In-house Delivery: A Guide to Informed Choice

June 21, 2020 | SEO Resources
Posted by MiriamEllisImage credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I'm dedicating today's column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn't get the job done. If your business or clients are weighing whet
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Third-party vs. In-house Delivery: A Guide to Informed Choice

June 21, 2020 | SEO Resources
Posted by MiriamEllisImage credit: Robert Couse-Baker Before all else, gratitude to every delivery person, whether in-house or third party, doing the essential work of keeping households safer and supplied in these times. I'm dedicating today's column to the manager of a nearby Sprouts grocery store who personally drove my order to my door when an Instacart driver just couldn't get the job done. If your business or clients are weighing whet
Read More »

Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

June 18, 2020 | SEO Resources
Posted by Cyrus-ShepardMany SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.
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Is Google E-A-T Actually a Ranking Factor? - Whiteboard Friday

June 18, 2020 | SEO Resources
Posted by Cyrus-ShepardMany SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.
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Preparing E-Commerce for the Post-COVID Bounce Back

June 17, 2020 | SEO Resources
Posted by MrLukeCarthyCOVID-19 has switched up life as we know it, and it's unlikely to stop doing so for some time. E-commerce shopping is a perfect example of how things have changed, and in a number of ways. If you feel like Shopify has been dropping huge, disruptive news bombs practically each week now, you're right! And who'd have guessed that in the UK, the exclusively online supermarket, Ocado, is now worth more than brick-and-mortar gro
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