Options for retailers to control how their crawled product information appears on Google

August 21, 2020 | SEO Resources
Earlier this year Google launched a new way for shoppers to "max-snippet:[number]" robots meta tag This meta tag allows you to specify a maximum snippet length, in characters, of a snippet for your page to be displayed on Google results. If the structured data (e.g. product name, description, price, availability) is greater than the maximum snippet length, the page will be removed from any free listing experience. "max-image-preview:[setting]"
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Let's Make Money: 4 Tactics for Agencies Looking to Succeed – Best of Whiteboard Friday

August 20, 2020 | SEO Resources
Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry and especially in times of uncertainty, the strategies agencies should employ in order to see success deserve more attention. In this popular (and still relevant) Whiteboard Friday, Russ Jones discusses four essential success tactics that'll ultimately increase your bottom line. Russ also delved into the topic of profitability in his MozCon Virt
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Creative Diversification — More Hooks and Less Risk for Link Building

August 18, 2020 | SEO Resources
Posted by GeorgeRootAs digital PRs we can often get stuck with our "campaign goggles" on, especially in the ideation and production stage of a creative campaign. By this I mean, you have a preconceived idea of where you'd like your campaign to be featured, what kind of headlines you want it to achieve, and how people should read your data and story. As we all know, we can't control the outcomes of a campaign, but we can certainly push them in t
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Identify and fix AMP Signed Exchange errors in Search Console

August 18, 2020 | SEO Resources
Signed Exchanges (SXG) is a subset of the emerging family of specifications called To help with debugging and to verify a specific page is served using SXG, you can inspect a URL using the URL Inspection Tool to find if any SXG related issues appear on the AMP section of the analysis.You can diagnose issues affecting the indexed version of the page or use the “live” option which will check validity for the live version currently served by yo
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Fifteen Years Is a Long Time in SEO

August 16, 2020 | SEO Resources
Posted by willcritchlowI've been in an introspective mood lately. Earlier this year (15 years after starting Distilled in 2005), we spun out a new company called SearchPilot to focus on our SEO A/B testing and meta-CMS technology (previously known as Distilled ODN), and merged the consulting and conferences part of the business with Brainlabs. I'm now CEO of SearchPilot (which is primarily owned by the shareholders of Distilled), and am also SEO
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Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday

August 13, 2020 | SEO Resources
Posted by Dr-PeteNeedless to say, we're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. In the wake of the 2018 mobile-first index, and since more searchers are home and not on-the-go, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon that's now become part of our day-to-day lives? As with most th
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Overcoming Webmaster Depression

August 13, 2020 | SEO Resources
This year is a rather easy year to be depressed. ;) COVID-19, fearmongering media, polarized hyper-charged social media, mass unemployment, lockdowns that killed exercise routines and social connections, loss of hope / purpose / meaning, a guy who stuck a gun in the belly area of a pregnant woman overdosing on fentanyl shortly after he passed counterfeit currency, that broader background being utterly ignored so outrage could fuel widespread riot
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The MozCon Virtual Video Bundle Is Here (Plus, Our 2019 Videos are FREE!)

August 12, 2020 | SEO Resources
Posted by cheryldraperThis year's MozCon was unlike any other. In the midst of a global pandemic, we pivoted from planning our traditional 1,600-plus in-person shindig to an online conference that ended up bigger and more well-attended than anything we'd done before. MozCon Virtual was a delightful journey into the unknown. Just a few of the practical lessons we learned: How to collect, assemble, and ship high-quality at-home filming kits to our
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Join our first Virtual Webmaster Unconference

August 12, 2020 | SEO Resources
While the in-person Webmaster Conference events are still on hold, we continue to share insights and information with you in the Webmaster Conference Lightning Talks series on our YouTube channel. But we understand that you might be missing the connection during live events, so we'd like to invite you to join a new event format: the first Virtual Webmaster Unconference, on August 26th, at 8AM PDT!What is the Virtual Webmaster Unconference?Because
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Rich Results & Search Console Webmaster Conference Lightning Talk

August 11, 2020 | SEO Resources
A few weeks ago we held another Webmaster Conference Lightning Talk, this time about Rich Results and Search Console. During the talk we hosted a live chat and a lot of viewers asked questions - we tried to answer all we could, but our typing skills didn't match the challenge… so we thought we'd follow up on the questions posed in this blog post. If you missed the video, you can watch it below: it discusses how to get started with rich results
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