Introducing the Indexing API and structured data for livestreams

December 5, 2018 | SEO Resources
Over the past few years, it's become easier than ever to stream live videos online, from celebrity updates to special events. But it's not always easy for people to determine which videos are live and know when to tune in. Today, we're introducing new tools to help more people discover your livestreams in Search and Assistant. With livestream structured data and the Indexing API, you can let Google know when your video is live, so it will be elig
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Rich Results expands for Question & Answer pages

December 3, 2018 | SEO Resources
People come to Google seeking information about all kinds of questions.Frequently, the information they're looking for is on sites where users ask and answer each other's questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern.A screenshot of an example search result for a page titled “Why do touchscreens sometimes register a touch when ...” with a preview of the top answers fr
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7 Search Ranking Factors Analyzed: A Follow-Up Study

December 3, 2018 | SEO Resources
Posted by Jeff_BakerGrab yourself a cup of coffee (or two) and buckle up, because we're doing maths today. Again. Back it on up...A quick refresher from last time: I pulled data from 50 keyword-targeted articles written on Brafton's blog between January and June of 2018. We used a technique of writing these articles published earlier on Moz that generates some seriously awesome results (we're talking more than doubling our organic traffic in the
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Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future

November 29, 2018 | SEO Resources
Posted by WhitesparkIn the past year, local SEO has run at a startling and near-constant pace of change. From an explosion of new Google My Business features to an ever-increasing emphasis on the importance of reviews, it's almost too much to keep up with. In today's Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, dive into the key takeaways from his 2018 Local Search Ranking Factors survey, and offer us
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The State of Local SEO: Industry Insights for a Successful 2019

November 28, 2018 | SEO Resources
Posted by MiriamEllisA thousand thanks to the 1,411 respondents who gave of their time and knowledge in contributing to this major survey! You've created a vivid image of what real-life, everyday local search marketers and local business owners are observing on a day-to-day basis, what strategies are working for them right now, and where some frankly stunning opportunities for improvement reside. Now, we're ready to share your insights into: Goog
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Using a New Correlation Model to Predict Future Rankings with Page Authority

November 27, 2018 | SEO Resources
Posted by rjonesx.Correlation studies have been a staple of the search engine optimization community for many years. Each time a new study is released, a chorus of naysayers seem to come magically out of the woodwork to remind us of the one thing they remember from high school statistics — that "correlation doesn't mean causation." They are, of course, right in their protestations and, to their credit, and unfortunate number of times it seems t
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What to Do with Your Old Blog Posts

November 26, 2018 | SEO Resources
Posted by -LaurelTaylor-Around 2005 or so, corporate blogs became the thing to do. Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” (Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn't jump on the blog bandwagon?Unfortunately, initial forays into b
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What SEOs Can Learn from AdWords - Whiteboard Friday

November 22, 2018 | SEO Resources
Posted by DiTomasoOrganic and paid search aren't always at odds; there are times when there's benefit in knowing how they work together. Taking the time to know the ins and outs of AdWords can improve your rankings and on-site experience. In today's edition of Whiteboard Friday, our fabulous guest host Dana DiTomaso explains how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday. Click on the whiteboard imag
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Announcing the 2018 Local Search Ranking Factors Survey

November 20, 2018 | SEO Resources
Posted by WhitesparkIt has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we're also seeing an increase in the importance of reviews and continued decreases in the importance of citations. Check out the full survey! Huge growth in Google My BusinessGoogle has b
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3 Empowering Small Business Tips for Today, 2019, and a Better Future

November 18, 2018 | SEO Resources
Posted by MiriamEllis“American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let's celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts. What's Small Business Saturday?It's a
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