Identifying Advanced GSC Search Performance Patterns (and What to Do About Them)

September 7, 2020 | SEO Resources
Posted by izzismithGoogle Search Console is by far the most used device in the SEO's toolkit. Not only does it provide us with the closest understanding we can have of Googlebot's behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. GSC is free, secure, easy to implement, and it's home to the purest form of your
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How to Create 10x Content — Best of Whiteboard Friday

September 3, 2020 | SEO Resources
Posted by randfishHave you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome
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How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More

September 1, 2020 | SEO Resources
Posted by amandamilliganAs you might imagine, it's not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive: High-quality backlinks to your site A significant boost in brand awarenessAn increase in your brand's authorityImproved relationships with writers who loved your contentI'll explain how you can earn this type of coverage and its corresp
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Page Authority 2.0 Is Coming This Month: What’s Changing and Why

August 31, 2020 | SEO Resources
Posted by rjonesx.Hey folks, I'm Russ Jones, Adjunct Search Scientist with Moz, and I'm proud to announce that this month we'll be releasing a terrific update to our metric, Page Authority (PA). Although Page Authority hasn't attracted the same attention as its sibling metric Domain Authority, PA has always correlated with SERPs much better than DA, serving as a strong predictor of ranking. While PA has always fluctuated with changes in the link
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Make the licensing information for your images visible on Google Images

August 31, 2020 | SEO Resources
For the last few years, we've collaborated with the image licensing industry to raise awareness of licensing requirements for content found through Google Images. In 2018, we began supporting Left: Images result page with the Licensable badgeRight: Images Viewer showing licensable image, with the new fields Get the image on and License details We're also making it easier to find images with licensing metadata. We've enhanced the usage rights
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Title Tags SEO: When to Include Your Brand and/or Boilerplate

August 30, 2020 | SEO Resources
Posted by Cyrus-ShepardIf your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. Should you include these elements in your titles automatically? To be fair, most sites do. Alternatively, could it help your SEO to actually include less information in your titles? (Or at least in specific circumstances?) We know from
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Apple Search

August 27, 2020 | SEO Resources
Google, Google, Google For well over a decade Google has dominated search to where most stories in the search sphere were about Google or something on the periphery. In 2019 Google generated $134.81 billion in ad revenues. When Verizon bought core Yahoo three years ago the final purchase price was $4.48 billion. That amount was to own their finance vertical, news vertical, web portal, homepage, email & web search. It also included a variety
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Google Ads Mistakes to Avoid — Best of Whiteboard Friday

August 27, 2020 | SEO Resources
Posted by DiTomasoContrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. In this informative Whiteboard Friday episode from last Spring, MozCon speaker and Kick Point President Dana DiTomaso explains how you can harness the power of both SEO and PPC for a better Google exp
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Reporting on Ranking Changes with STAT’s Google Data Studio Connectors

August 24, 2020 | SEO Resources
Posted by ipfisterSince Moz released the new Google Data Studio Connectors for STAT, you might be wondering how to best implement them for your reporting strategy. My colleagues at Path Interactive and I absolutely love how granular you can get with your reports in STAT, and finally having the ability to cleanly and effectively pull those reports into Data Studio (the tool we use for our own reporting) is a godsend. While the Historical Keyword
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How Big Is the Gender Gap Between Men and Women in SEO?

August 24, 2020 | SEO Resources
Posted by NicoleDeLeonTo anyone working in SEO, it's fairly evident that this is a male-dominated industry. Although there are powerful women SEOs in the field (like Moz CEO Sarah Bird, for example), if you glance at a conference speaker lineup or peruse the bylines on search-related blogs, you'll see that those who identify as female are few and far between. A recent list of the 140 most influential SEOs featured 104 men and just 36 women. So h
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