How to Research, Monitor, and Optimize for Questions

January 1, 2019 | SEO Resources
Posted by AnnSmartyHave you been optimizing your content for questions? There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement Questions are very useful for niche and audience researc
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The SEO Elevator Pitch - Whiteboard Friday

December 27, 2018 | SEO Resources
Posted by KameronJenkinsWhat is it you do again? It's a question every SEO has had to answer at some point, whether to your family members over the holidays or to the developer who will eventually implement your suggestions. If you don't have a solid elevator pitch for describing your job, this is the Whiteboard Friday for you! Learn how to craft a concise, succinct description of life as an SEO without jargon, policing, or acting like a superher
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2018, celebrating our global Webmaster community

December 26, 2018 | SEO Resources
2018 has been a very important year for our webmaster support community. What has happened? There's been a program rebranding, a global summit, and loads of community hangouts.In October, the former Top Contributors became Gold Product Experts, and the Rising Stars, Silver Product Experts. This rebranding happened throughout all of the Gold Webmaster Product Experts at this year's global summit in Sunnyvale.Many of the attendees acknowledged that
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Mobile-First indexing, structured data, images, and your site

December 19, 2018 | SEO Resources
It's been two years since we started If your site uses responsive design techniques, you should be all set! For sites that aren't using responsive web design, we've seen two kinds of issues come up more frequently in our evaluations: Missing structured data on mobile pages Structured data is very helpful to better understand the content on your pages, and allows us to highlight your pages in fancy ways in the search results. If you use structure
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3 Big Lessons from Interviewing John Mueller at SearchLove London - Whiteboard Friday

December 13, 2018 | SEO Resources
Posted by willcritchlowWhen you've got one of Google's most helpful and empathetic voices willing to answer your most pressing SEO questions, what do you ask? Will Critchlow recently had the honor of interviewing Google's John Mueller at SearchLove London, and in this week's edition of Whiteboard Friday he shares his best lessons from that session, covering the concept of Domain Authority, the great subdomain versus subfolder debate, and a view i
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Why Local Businesses Will Need Websites More than Ever in 2019

December 11, 2018 | SEO Resources
Posted by MiriamEllis64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don't come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service A
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Evolving Keyword Research to Match Your Buyer’s Journey

December 10, 2018 | SEO Resources
Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on sear
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Why & how to secure your website with the HTTPS protocol

December 10, 2018 | SEO Resources
A few days ago, Fatih Ozkosemen and I led an episode of the AdSense On Air series. This program consists of monthly videos which cover many topics of interest to online publishers (we recommend you sign up if you use Google AdSense). The November 2018 version was dedicated to HTTPS migrations.You can find the whole session, about one hour long, in this video:The video covers the following topics:What HTTPS encryption is, and why it is important t
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Content Comprehensiveness - Whiteboard Friday

December 7, 2018 | SEO Resources
Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, guys. Welcome to this week's
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The Guide to Building Linked Unstructured Citations for Local SEO

December 5, 2018 | SEO Resources
Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you've accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. But what can local SEO practitioners do once
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