Links as a Google Ranking Factor: A 2019 Study

April 9, 2019 | SEO Resources
Posted by EricEngeDo Links Still Matter? For the fourth year running, Stone Temple (now a part of Perficient Digital) conducted a study on how much links matter as a ranking factor. We did that using Moz's Link Explorer and in this year's study, we looked at the largest data set yet — 27,000 queries. Our study used quadratic mean calculations on the Spearman correlations across all 27K tested queries. Not sure what that means? You can learn mor
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Keyword Not Provided, But it Just Clicks

April 9, 2019 | SEO Resources
When SEO Was Easy When I got started on the web over 15 years ago I created an overly broad & shallow website that had little chance of making money because it was utterly undifferentiated and crappy. In spite of my best (worst?) efforts while being a complete newbie, sometimes I would go to the mailbox and see a check for a couple hundred or a couple thousand dollars come in. My old roommate & I went to Coachella & when the trip was
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How The Internet Happened: From Netscape to the iPhone

April 7, 2019 | SEO Resources
Brian McCullough, who runs Internet History Podcast, also wrote a book named How The Internet Happened: From Netscape to the iPhone which did a fantastic job of capturing the ethos of the early web and telling the backstory of so many people & projects behind it's evolution. I think the quote which best the magic of the early web is Jim Clark came from the world of machines and hardware, where development schedules were measured in years—
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How to Find Your True Local Competitors

April 7, 2019 | SEO Resources
Posted by MiriamEllisWho are your clients' true competitors? It's a question that's become harder to answer. What felt like a fairly simple triangulation between Google, brand, and searcher in the early days of the local web has multiplied into a geodesic dome of localization, personalization, intent matching, and other facets. This evolution from a simple shape to a more complex shape has the local SEO industry starting to understand the need to
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The One-Hour Guide to SEO: Keyword Targeting & On-Page Optimization - Whiteboard Friday

April 5, 2019 | SEO Resources
Posted by randfishWe've covered strategy, keyword research, and how to satisfy searcher intent — now it's time to tackle optimizing the webpage itself! In the fourth part of the One-Hour Guide to SEO, Rand offers up an on-page SEO checklist to start you off on your way towards perfectly optimized and keyword-targeted pages. If you missed them, check out the other episodes in the series so far: The One-Hour Guide to SEO, Part 1: SEO StrategyThe
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User experience improvements with page speed in mobile search

April 4, 2019 | SEO Resources
To help users find the answers to their questions faster, we included page speed as a ranking factor for mobile searches in 2018. Since then, we've observed improvements on many pages across the web. We want to recognize the performance improvements webmasters have made over the past year. A few highlights: For the slowest one-third of traffic, we saw user-centric performance metrics improve by 15% to 20% in 2018. As a comparison, no improvement
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8 Content Distribution Ideas to Meet Your Brand’s Goals

April 3, 2019 | SEO Resources
Posted by AlliBerry3There's a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Do you start a blog? Do you podcast? Should you focus on research studies or whitepapers? How do you really know what to do? But before you do anything else, you need to define what goals you want to accomplish with your content.
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Step into the Spotlight as a Community Speaker at MozCon 2019

April 2, 2019 | SEO Resources
Posted by Danielle_LaundersWith MozCon 2019 right around the corner, we're excited to announce our annual open call for community speakers! Are you the person that everyone in your office goes to for digital marketing advice? Dreaming of breaking into the speaking circuit to share your innovative ideas? Now's the chance to submit your pitch for an opportunity to join industry leaders on stage in front of 1,500 of your peers. (No pressure!) Not su
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How to Diagnose and Solve JavaScript SEO Issues in 6 Steps

April 2, 2019 | SEO Resources
Posted by TomekRuIt's rather common for companies to build their websites using modern JavaScript frameworks and libraries like React, Angular, or Vue. It's obvious by now that the web has moved away from plain HTML and has entered the era of JS. While there is nothing unusual with a business willing to take advantage of the latest technologies, we need to address the stark reality of this trend: Most of the migrations to JavaScript frameworks ar
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Now Live for Your SEO Learning Pleasure: The NEW Beginner's Guide to SEO!

April 1, 2019 | SEO Resources
Posted by FeliciaCrawfordIt feels like it's been a king's age since we first began our long journey to rewrite and revamp the Beginner's Guide to SEO. For all the long months of writing and rewriting, of agonizing over details and deleting/replacing sections every so often as Google threw us for a loop, it's hard to believe it's finally ready to share: The new Beginner's Guide to SEO is here! What makes this new version so darn special and sparkl
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