Our Readership: Results of the 2017 Moz Blog Reader Survey

December 5, 2017 | SEO Resources
Posted by Trevor-KleinThis blog is for all of you. In a notoriously opaque and confusing industry that's prone to frequent changes, we see immense benefit in helping all of you stay on top of the game. To that end, every couple of years we ask for a report card of sorts, hoping not only to get a sense for how your jobs have changed, but also to get a sense for how we can improve. About a month ago, we asked you all to take a reader survey, and ne
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Rendering AJAX-crawling pages

December 4, 2017 | SEO Resources
The AJAX crawling scheme was introduced as a way of making JavaScript-based webpages accessible to Googlebot, and we've previously announced our plans to turn it down. Over time, Google engineers have significantly improved rendering of JavaScript for Googlebot. Given these advances, in the second quarter of 2018, we'll be switching to rendering these pages on Google's side, rather than on requiring that sites do this themselves. In short, we'll
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How Local SEO Fits In With What You're Already Doing

December 3, 2017 | SEO Resources
Posted by MiriamEllisYou own, work for, or market a business, but you don't think of yourself as a Local SEO. That's okay. The forces of history have, in fact, conspired in some weird ways to make local search seem like an island unto itself. Out there, beyond the horizon, there may be technicians puzzling out NAP, citations, owner responses, duplicate listings, store locator widgets and the like, but it doesn't seem like they're talking about yo
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Designing a Page's Content Flow to Maximize SEO Opportunity - Whiteboard Friday

November 30, 2017 | SEO Resources
Posted by randfishControlling and improving the flow of your on-site content can actually help your SEO. What's the best way to capitalize on the opportunity present in your page design? Rand covers the questions you need to ask (and answer) and the goals you should strive for in today's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to anot
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The Complete Guide to Direct Traffic in Google Analytics

November 28, 2017 | SEO Resources
Posted by Broadly speaking, and disregarding user-configured overrides, GA's processing follows this sequence of checks:AdWords parameters > Campaign overrides > UTM campaign parameters > Referred by a search engine > Referred by another website > Previous campaign within timeout period > DirectNote the penultimate processing step (previous campaign within timeout), which has a significant impact on the direct channel. Consider
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How to Write Marketing Case Studies That Convert

November 27, 2017 | SEO Resources
Posted by kerryjonesIn my last post, I discussed why your top funnel content shouldn't be all about your brand. Today I'm making a 180-degree turn and covering the value of content at the opposite end of the spectrum: content that's directly about your business and offers proof of your effectiveness.Specifically, I'm talking about case studies.I'm a big believer in investing in case studies because I've seen firsthand what happened once we starte
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A reminder about “event” markup

November 27, 2017 | SEO Resources
Lately we've been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added Since this creates a misleading user experience, we may take manual action on such cases. In case your website is affected by such a manual action, you will find a notification in your Search Console acc
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Knowledge Graph Eats Featured Snippets, Jumps +30%

November 26, 2017 | SEO Resources
Posted by Dr-PeteOver the past two years, we've seen a steady and substantial increase in Featured Snippets on Google SERPs. In our 10,000-keyword daily tracking set, Featured Snippets have gone from about 5.5% of queries in November 2015 to a recent high of just over 16% (roughly tripling). Other data sets, with longer tail searches, have shown even higher prevalence. Near the end of October (far-right of the graph), we saw our first significant
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Which of My Competitor's Keywords Should (& Shouldn't ) I Target? - Whiteboard Friday

November 23, 2017 | SEO Resources
Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resol
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AMP-lify Your Digital Marketing in 2018

November 20, 2017 | SEO Resources
Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you're not familiar with Accelerated Mobile Pages (AMP), it's an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not
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