How Google Might Rank Image Search Results

July 2, 2020 | SEO Resources
Changes to How Google Might Rank Image Search ResultsWe are seeing more references to machine learning in how Google is ranking pages and other documents in search results.That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind.It's still worth considering some of those older ranking signals because they may play a role in how things are ranked.As I was going t
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How Google Might Rank Image Search Results

July 2, 2020 | SEO Resources
Changes to How Google Might Rank Image Search ResultsWe are seeing more references to machine learning in how Google is ranking pages and other documents in search results.That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind.It's still worth considering some of those older ranking signals because they may play a role in how things are ranked.As I was going t
Read More »

How Google Might Rank Image Search Results

July 2, 2020 | SEO Resources
Changes to How Google Might Rank Image Search ResultsWe are seeing more references to machine learning in how Google is ranking pages and other documents in search results.That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind.It's still worth considering some of those older ranking signals because they may play a role in how things are ranked.As I was going t
Read More »

Behind the Scenes at MozCon Virtual

July 1, 2020 | SEO Resources
Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blan
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Behind the Scenes at MozCon Virtual

July 1, 2020 | SEO Resources
Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blan
Read More »

Thinking Beyond the Link Building “Campaign” [Case Study]

June 29, 2020 | SEO Resources
Posted by Paddy_MooganOver the years, I've often referred to our link building work as “campaigns”, which isn't wrong, but isn't completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the busines
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Thinking Beyond the Link Building “Campaign” [Case Study]

June 29, 2020 | SEO Resources
Posted by Paddy_MooganOver the years, I've often referred to our link building work as “campaigns”, which isn't wrong, but isn't completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the busines
Read More »

How to Choose the Most Link-Worthy Data Source for Your Content

June 28, 2020 | SEO Resources
Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we've been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and s
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How to Choose the Most Link-Worthy Data Source for Your Content

June 28, 2020 | SEO Resources
Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we've been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and s
Read More »

How to Get Backlinks in 2020 [Series] - Whiteboard Friday

June 25, 2020 | SEO Resources
Posted by BritneyMullerLink building is never-ending in SEO, but a little creativity and smart tactics can help you ferret out great link opportunities from their hiding spots. In this episode of Whiteboard Friday, Britney Muller kicks off a series on modern link building (including the sage advice: let people choose their own anchor text!) Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcripti
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