So You Want to Build a Chat Bot – Here's How (Complete with Code!)

September 19, 2017 | SEO Resources
Posted by R0bin_L0rdYou're busy and (depending on effective keyword targeting) you've come here looking for something to shave months off the process of learning to produce your own chat bot. If you're convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on. Why should I read this? Do you remember w
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The Anatomy of a $97 Million Page: A CRO Case Study

September 18, 2017 | SEO Resources
Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary We (with Protalus' team) increased direct sales by 91% in about 6 months through one-click ups
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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity - Whiteboard Friday

September 14, 2017 | SEO Resources
Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site
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How to move from m-dot URLs to responsive site

September 14, 2017 | SEO Resources
With more sites moving towards responsive web design, many webmasters have questions about migrating from Configure 301 redirects on the old mobile URLs to point to the responsive versions (the new pages). These redirects need to be done on a per-URL basis, individually from each mobile URLs to the responsive URLs. Remove any mobile-URL specific configuration your site might have, such as conditional redirects or a vary HTTP header. As a goo
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Google’s Project Jacquard: Textile-Based Device Controls

September 14, 2017 | SEO Resources
I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, which focuses on building controls into textiles and plastics. Outside of search efforts from Google, but it is interes
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Pros and Cons of HTTPS Services: Traditional vs Let's Encrypt vs Cloudflare

September 12, 2017 | SEO Resources
Posted by jrridleyIf you have a website property verified in Google Search Console, and the website is not HTTPS-secured, you've likely seen some form of the following message in your dashboard recently: After months of talk and speculation, Google has finally started to move forward with its plan to secure the web by enforcing HTTPS. Although HTTPS had previously only been a concern for e-commerce sites or sites with login functionality, this
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Announcing 5 NEW Feature Upgrades to Moz Pro's Site Crawl, Including Pixel-Length Title Data

September 12, 2017 | SEO Resources
Posted by Dr-PeteWhile Moz is hard at work on some major new product features (we're hoping for two more big launches in 2017), we're also working hard to iterate on recent advances. I'm happy to announce that, based on your thoughtful feedback, and our own ever-growing wish lists, we've recently launched five upgrades to Site Crawl. 1. Mark Issues as FixedIt's fine to ignore issues that don't matter to your site or business, but many of you aske
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The Beginner’s Guide to Structured Data for SEO: How to Implement Structured Data [Part 2]

September 10, 2017 | SEO Resources
Posted by bridget.randolphWelcome to Part 2 of The Beginner's Guide to Structured Data: How to Implement Structured Data for SEO. In Part 1, we focused on gaining a high-level understanding of what structured data is and how it can be used to support SEO efforts. (If you missed Part 1, you can go check it out here). In Part 2, we'll be looking at the steps to identify opportunities and implement structured data for SEO on your website. Since this
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The 3 Easiest Link Building Tactics Any Website Can Use to Acquire Their First 50 Links - Whiteboard Friday

September 7, 2017 | SEO Resources
Posted by randfishWithout a solid base of links, your site won't be competitive in the SERPs — even if you do everything else right. But building your first few links can be difficult and discouraging, especially for new websites. Never fear — Rand is here to share three relatively quick, easy, and tool-free (read: actually free) methods to build that solid base and earn yourself links. https://fast.wistia.net/embed/iframe/f253a5sane?videoFoa
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The E-Commerce Benchmark KPI Study 2017: 15 Essential Takeaways

September 6, 2017 | SEO Resources
Posted by Alan_ColemanIs your website beating, meeting, or behind the industry average? Wolfgang Digital's 2017 E-Commerce Benchmark KPI Study is out with an even bigger sample size than ever before. Analyzing 143 million website sessions and $531 million in online revenues, the study gives e-commerce marketers essential insights to help benchmark their business's online performance and understand which metrics drive e-commerce success. This stud
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