How Do Sessions Work in Google Analytics? — Best of Whiteboard Friday

November 12, 2020 | SEO Resources
Posted by Tom.CapperGoogle Analytics data is used to support tons of important work, ranging from our everyday marketing reporting, all the way to investment decisions. To that end, it's integral that we're aware of just how that data works. In this Best of Whiteboard Friday edition, Tom Capper explains how the sessions metric in Google Analytics works, several ways that it can have unexpected results, and as a bonus, how sessions affect the tim
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Goodbye Google Webmasters, hello Google Search Central

November 11, 2020 | SEO Resources
Merriam-Webster claims the first known use of the word "webmaster" was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They're more likely to call themselves Search Engine Optimizer (SEO), online marketer, blogger, web developer,
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Goodbye Google Webmasters, hello Google Search Central

November 11, 2020 | SEO Resources
The history behind Google Webmasters Merriam-Webster claims the first known use of the word "webmaster" was in 1993, years before Google even existed. However, the term is becoming archaic, and according to the data found in books, its use is in sharp decline. A user experience study we ran revealed that very few web professionals identify themselves as webmasters anymore. They're more likely to call themselves Search Engine Optimizer (SEO), onli
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Location Data + Reviews: The 1–2 Punch of Local SEO (Updated for 2020)

November 10, 2020 | SEO Resources
Posted by MiriamEllisGet found. Get chosen. It's the local SEO two-step at the heart of every campaign. It's the 1-2 punch combo that hinges on a balance of visible, accurate contact data, and a volunteer salesforce of consumer reviewers who are supporting your rise to local prominence. But here's the thing: while managed location data and reviews may be of equal and complementary power, they shouldn't require an equal share of your time. Automa
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Timing for bringing page experience to Google Search

November 10, 2020 | SEO Resources
The change for non-AMP content to become eligible to appear in the mobile Top Stories feature in Search will also roll out in May 2021. Any page that meets the Google News content policies will be eligible and we will prioritize pages with great page experience, whether implemented using AMP or any other web technology, as we rank the results. In addition to the timing updates described above, we plan to test a visual indicator that highlights
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Behind the SEO: Launching Our New Guide — How to Rank

November 9, 2020 | SEO Resources
Posted by Cyrus-ShepardSeven years ago, we published a post on the Moz Blog titled "How to Rank: 25 Step Master SEO Blueprint." From an SEO perspective, the post did extremely well. Over time, the "How to Rank" post accumulated: 400k pageviews200k organic visits100s of linking root domainsDespite its success, seven years is a long time in SEO. The chart below shows what often happens when you don't update your content. Predictably, both rankings
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How We Became Digital Marketers in Just One Summer

November 8, 2020 | SEO Resources
Posted by rootandbranchEditor's note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did i
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5 SEO Tactics to Maximize Internal Links — Whiteboard Friday

November 5, 2020 | SEO Resources
Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links?• Internal Linking Best Practices Click on the whiteboard image above to open a high resolution version in a new tab! Video
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PES@Home 2020: Google’s first virtual summit for Product Experts

November 5, 2020 | SEO Resources
More than ever, users are relying on Google products to do their jobs, educate their kids, and stay in touch with loved ones. Our Through the house-themed virtual event platform, PEs participated in over 120 sessions in the "office", got a chance to engage with each other and Googlers in the "kitchen", had fun on the "rooftop" learning more about magic or mixology, and - hopefully - came out feeling reconnected and re-energized. In addition to a
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Top 10 Changes That Impacted Google My Business in 2020

November 3, 2020 | SEO Resources
Posted by ColanNielsen2020 has been a busy year for Google My Business (GMB). Since January, Google has launched new features, fixed bugs, and had to adapt to the global pandemic. At Sterling Sky, we think it's important to keep track of all the changes that happen in the local search space in general, and that impact GMB specifically. So far in 2020 we are up to 54 changes. As you can tell, changes that impact Google My Business came at a fast
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