45 Local SEO Pitfalls & How to Avoid Them

July 31, 2017 | SEO Resources
Posted by MiriamEllisThe classic 1982 Activision game, Pitfall!, was so challenging that most players believed you could only win by running out the 20-minute clock. The real point of this adventure, however, was to gather up all of the treasures before the clock ran out on you. Isn't that just like business? You've opened the doors of your local enterprise in hopes of gathering up enough revenue before it's time to retire, and you're determined
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5 Tactics to Earn Links Without Having to Directly Ask - Whiteboard Friday

July 27, 2017 | SEO Resources
Posted by randfishTypical link outreach is a tired sport, and we've all but alienated most content creators with our constant link requests. In today's Whiteboard Friday, Rand outlines five smart ways to earn links to your site without having to beg. https://fast.wistia.net/embed/iframe/lbactxql03?videoFoam=true Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to a
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The Lazy Writer’s Guide to 30-Minute Keyword Research

July 25, 2017 | SEO Resources
Posted by BritneyMullerYou, a content marketing ninja, are able to wield immense SEO reach with your content in ways most SEOs (*cough* like myself) can only dream of. BUT, you're not leveraging keyword research to your advantage! The fact that you can discover how many people per month are searching for something, what words they're using, and what questions they're asking still blows my mind! Keyword research doesn't have to be a marathon bende
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A Beginner’s Guide to Marketing Automation

July 24, 2017 | SEO Resources
Posted by Angela_PetteysTo say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it's overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can be useful in helping sales and marketing teams do their jobs more effectively so they can reach their goals. Bu
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Optimizing Sites for Featured Snippets with Q&A Content [Case Study]

July 23, 2017 | SEO Resources
Posted by NickRebuildGroupRanking near the top of the SERPs for short-tail keywords in competitive business verticals can be extremely difficult. Wikipedia, Dictionary.com, and similar sites have the market cornered on ranking at the top of search results. Even if you manage to rank in the first position, there are featured snippets, ads, map packs, and other SERP layouts that are dominating the space as well. Because short-tail keywords have suc
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" rel="bookmark">Is the New, Most Powerful Ranking Factor "Searcher Task Accomplishment?" - Whiteboard Friday

July 20, 2017 | SEO Resources
Posted by randfishMove over, links, content, and RankBrain — there's a new ranking factor in town, and it's a doozy. All kidding aside, the idea of searcher task accomplishment is a compelling argument for how we should be optimizing our sites. Are they actually solving the problems searchers seek answers for? In today's Whiteboard Friday, Rand explains how searcher task accomplishment is what Google ultimately looks for, and how you can keep u
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" rel="bookmark">"SEO Is Always Changing"... Or Is It?: Debunking the Myth and Getting Back to Basics

July 18, 2017 | SEO Resources
Posted by bridget.randolphRecently I made the shift to freelancing full-time, and it's led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I've noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses. Again and again, the concept that "SEO is too hard to stay on top of... it's always changing" was being st
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Fighting Review Spam: The Complete Guide for the Local Enterprise

July 17, 2017 | SEO Resources
Posted by MiriamEllisIt's 105 degrees outside my office right now, and the only thing hotter in this summer of 2017 is the local SEO industry's discussion of review spam. It's become increasingly clear that major review sites represent an irresistible temptation to spammers, highlighting systemic platform weaknesses and the critical need for review monitoring that scales. Just as every local brand, large and small, has had to adjust to the realit
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SEO for Copywriters: Tips on Measuring SEO Impact - Next Level

July 16, 2017 | SEO Resources
Posted by BrianChildsWelcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs shared a few handy shortcuts for targeting multiple keywords with one page. Today, he's back to share how to use Google Analytics to measure the SEO impact of your content. Read on and level up! Understanding how to write web content for SEO is important. But equally important is knowing how to measure the SEO impact of y
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SEO Best Practices for Canonical URLs + the Rel=Canonical Tag - Whiteboard Friday

July 13, 2017 | SEO Resources
Posted by randfishIf you've ever had any questions about the canonical tag, well, have we got the Whiteboard Friday for you. In today's episode, Rand defines what rel=canonical means and its intended purpose, when it's recommended you use it, how to use it, and sticky situations to avoid. https://fast.wistia.net/embed/iframe/y02fcc4v1f?videoFoam=true Click on the whiteboard image above to open a high-resolution version in a new tab!Video Transcr
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