A Picture of You: Results of the 2015 Moz Blog Reader Survey

September 20, 2015 | SEO Resources
Posted by Trevor-KleinThe Moz Blog is built to help you all become better marketers. We couldn't possibly succeed in that goal if we didn't have a good sense for who you are and what you'd like to (and need to) see, so we did what anyone would do to get that sense: ask. This summer, we released a survey to ask you all about yourselves, your work, and your thoughts about the Moz Blog. This is the second time we've done this in the last several yea
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Remembering Dana Lookadoo

September 18, 2015 | SEO Resources
Posted by jennitaToday we mourn the loss of our dear friend, long-time community member, and constant shining star in the industry, Dana Lookadoo. She passed away early Monday morning after struggling with pain and other issues she endured resulting from her bicycle accident in 2013. Her husband Ed posted about her passing in a private Facebook group many folks were a part of. They will be setting up an education fund that we'll post more about
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Repeated violations of Webmaster Guidelines

September 18, 2015 | SEO Resources
In order to protect the quality of our search results, we take automated and manual actions against sites that violate our Webmaster Guidelines. When your site has a manual action taken, you can confirm in the [Manual Actions] page in Search Console which part of your site the action was taken and why. After fixing the site, you can send a reconsideration request to Google. Many webmasters are getting their manual action revoked by going through
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Guest Blogging and Licensing Content without Incurring Duplicate Content Issues - Whiteboard Friday

September 17, 2015 | SEO Resources
Posted by randfishWhen you're creating content, especially when you're a smaller shop without much inherent authority, it's often a good idea to publish that content on a different site -- one that does have authority and can help you rank by linking back to the original version on your site. What types of platforms should you approach, though, and should you publish it on your own site first? In today's Whiteboard Friday, Rand answers those ques
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Local Listings: How Canadian Retailers Stack Up and What You Can Learn

September 16, 2015 | SEO Resources
Posted by rMaynes1Local online listings are an essential component of an effective strategy to drive customers into local stores. Ranking highly in the search engine results and dominating the top rankings with your listings is critical for your customers to be able to find you in an online search.Partnering with Placeable, Mediative, one of North America's leading digital marketing and advertising agencies, took twenty-five of Canada's top retai
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How Google might Disambiguate Different Entities with the Same Names in Queries and Pages

September 16, 2015 | SEO Resources
Last year I wrote a post titled Google on Finding Entities: A Tale of Two Michael Jacksons. The post was about a Google patent that described how Google might tell different entities apart that shared the same name. The patent in it was filed in 2012 and granted in 2014. Google was also granted a new patent on disambiguating entities this week, which was originally filed in 2006. It is worth looking at this second one, given how important under
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​Announcing MozCon Local 2016!

September 15, 2015 | SEO Resources
Posted by EricaMcGillivrayLooking to level up your local marketing and SEO skills? Join us in Seattle for MozCon Local, Thursday and Friday, February 18-19. With both an all-day conference and a half-day workshop, you'll hear from top local speakers on topics critical to local marketing, including local link building, app search, mobile optimization, content creation, and so much more. For those who attended LocalUp Advanced last year, this is it
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How to Use Keywords Throughout Your Marketing Strategy

September 14, 2015 | SEO Resources
Posted by kristihinesHow do you use keywords? If you're only using them to optimize your website for search, then you're missing out on many ways to get visibility amongst your target audience. In this post, I'm going to share with you the best ways to use keywords across your entire online (and even offline) marketing strategy.Webpage optimizationI don't want to spend a lot of time on this one, especially since you can read all about it in the B
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One Size Does Not Fit All: Driving Conversions Through Audience Analysis

September 13, 2015 | SEO Resources
Posted by SarahGurbach"We need more content."- Every brand ever, at some point in the history of their company Having worked as a digital consultant over the past few years, I have been exposed to a good amount of brands in various industries. Some had content teams that consisted of one freelance copywriter, while others had a full-blown crew stocked with designers, videographers, and a slew of writers. Regardless of size, though, when discussi
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The Impact of Queries, Long and Short Clicks, and Click Through Rate on Google's Rankings - Whiteboard Friday

September 10, 2015 | SEO Resources
Posted by randfishThrough experimentation and analysis of patents that Google has submitted, we've come to know some interesting things about what the engine values. In today's Whiteboard Friday, Rand covers some of what Google likely learns from certain user behavior, specifically queries, CTR, and long vs. short clicks. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and
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