Debunking Link Building Myths in 2021

April 9, 2021 | SEO Resources
On this week's episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn't believe them. ...read more
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Expanding support for APAC Search Central Help Communities

April 9, 2021 | SEO Resources
As we've been continuously working to improve support for website owners in more language markets, we're very excited to announce the opening of our Chinese, Korean, Vietnamese, and Thai Search Central Help Communities with support from a global team of community managers that are dedicated to helping Product Experts. ...read more
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What creators should know about Google’s product reviews update

April 8, 2021 | SEO Resources
Google Search is always working to show the most useful and helpful information possible, through testing, experimenting, and review processes. From this, we know people appreciate product reviews that share in-depth research, rather than thin content that simply summarizes a bunch of products. That's why we're sharing an improvement to our ranking systems, which we call the product reviews update, that's designed to bette
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Earn Press Coverage for Your Brand in 5 Steps [Case Study]

April 8, 2021 | SEO Resources
In this post, Domenica shows you how her team at Fractl earned top-tier press coverage and backlinks for a client in five simple steps, and how you can apply these same steps to your own brand's content. ...read more
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Improved data filtering and comparison on Performance reports

April 7, 2021 | SEO Resources
This post describes a new way to filter data on the Search Console Performance reports: regular expressions, or regex. This will allow users to create more complex query and page based filters and answer more questions that interest them. ...read more
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3 Vital Click-Based Signals for SEO: First, Long, & Last

April 7, 2021 | SEO Resources
This post shows you how to optimize for click signals to improve your SEO, regardless of how Google might use them as a ranking signal. ...read more
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6 Common Google SERP Feature Misconceptions in SEO

April 6, 2021 | SEO Resources
Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more! ...read more
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Consolidating Locations and Google My Business Listings Due to COVID-19

April 5, 2021 | SEO Resources
Local brands that had to make quick changes in 2020 to continue serving the public are now having to make longer-term decisions based on the COVID-19 recession, altered consumer behavior, and budget. How should you handle Google My Business listings when circumstances force consolidation? ...read more
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How to Get Backlinks in 2021 [Series Part 3: Outreach]

April 2, 2021 | SEO Resources
Join guest host Britney Muller in the third and final installment of her link building series, as she walks through the dos and don'ts of link building outreach in 2021. ...read more
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Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry

March 31, 2021 | SEO Resources
As Women's History Month draws to a close, Moz CEO Sarah Bird reflects on the contributions women have made to the SEO industry, and highlights the work we still have to do. ...read more
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