Rural Local SEO: A Marketing Package Strong on Education

May 22, 2019 | SEO Resources
Posted by MiriamEllis Can your marketing agency make a profit working with low-budget clients in rural areas? Could you be overlooking a source of referrals, publicity, and professional satisfaction if you're mainly focused on landing larger clients in urban locales? Clients in least-populated areas need to capture every customer they can get to be viable, including locals, new neighbors, and passers-through. Basic Local SEO can go a long way to
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Podcasts in SERPs: Is Audio SEO The Next Frontier?

May 21, 2019 | SEO Resources
Posted by Dr-PeteOne of the many bits of news from Google I/O 2019 was that Google would soon start displaying podcasts in search results. "Soon" turned out to be very soon, as we're already seeing these results surface. Here's one from a search for our own podcast, MozPod: While the feature itself is interesting, and the fact that the main result goes to Apple while the episodes go to Google is entertaining, the talk out of I/O suggested somethi
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7 Proven SEO Reporting Best Practices That Boost Client Retention

May 20, 2019 | SEO Resources
Posted by KameronJenkins“Let's hop on a call to go over this report.” Did you hear that? That was the collective sigh of SEOs everywhere. If we're being honest, most of us probably view reporting the same way we view taking out the trash or folding the laundry. It's a chore that robs us of time we could have spent on more important or enjoyable things. Adding to the frustration is the reality that many clients don't even read their report
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Google Image Classification

May 20, 2019 | SEO Resources
Image Classification in the past Back in 2008, I was writing about how a search engine might learn from photo databases like Flickr, and how people label images there in a post I wrote called, Community Tagging and Ranking in Images of Landmarks In another post that covers the Flickr Landmark work, Faces and Landmarks: Two Steps Towards Smarter Image Searches, I mentioned part of what the Yahoo study uncovered: Using automatically generated locat
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4 Key Lessons Content Marketers Can Take From Data Journalists

May 19, 2019 | SEO Resources
Posted by matt_gillespieThere's an oft-cited statistic in the world of technology professionals, from marketers to startup founders to data scientists: 90% of the world's data has been created in the last two years. This instantly-Tweetable snippet was referenced in Forbes in 2018, mentioned by MediaPost in 2016, and covered on Science Daily in 2013. A casual observer could be forgiven for asking: How could that be true in three different years?
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10 Basic SEO Tips to Index + Rank New Content Faster - Whiteboard Friday

May 16, 2019 | SEO Resources
Posted by Cyrus-ShepardIn SEO, speed is a competitive advantage. When you publish new content, you want users to find it ranking in search results as fast as possible. Fortunately, there are a number of tips and tricks in the SEO toolbox to help you accomplish this goal. Sit back, turn up your volume, and let Cyrus Shepard show you exactly how in this week's Whiteboard Friday. [Note: #3 isn't covered in the video, but we've included in the post b
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Search at Google I/O 2019

May 16, 2019 | SEO Resources
Be among the first to test new featuresYour help is invaluable to making sure our products work for everyone. We shared some new features that we're still testing and would love your feedback and participation. Speed report: We're currently piloting the new Speed report in Search Console. Sign up to be a beta tester. Mini-apps: We announced Mini-apps, which engage users with interactive workflows and live content directly on Search and the Assist
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How to explore a SERP feature strategy with STAT

May 14, 2019 | SEO Resources
Posted by TheMozTeamYour organic result game is on point, but you've been hearing a lot of chatter about SERP features and are curious if they can help grow your site's visibility — how do you find out? Our SERP Features dashboard will be your one-stop shop for everything feature-related. If it's the features in your space that you're after, you'll have 'em. The number of keywords producing each feature? You'll have that, too. The share of voic
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The New Moz Local Is on Its Way!

May 13, 2019 | SEO Resources
Posted by MiriamEllisExciting secrets can be so hard to keep. Finally, all of us at Moz have the green light to share with all of you a first glimpse of something we've been working on for months behind the scenes. Big inhale, big exhale... Announcing: the new and improved Moz Local, to be rolled out beginning June 12! Why is Moz updating the Moz Local platform? Local search has evolved from caterpillar to butterfly in the seven years since we la
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How Often Does Google Update Its Algorithm?

May 13, 2019 | SEO Resources
Posted by Dr-PeteIn 2018, Google reported an incredible 3,234 improvements to search. That's more than 8 times the number of updates they reported in 2009 — less than a decade ago — and an average of almost 9 per day. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all of them? Should we even try? To kick this off, here's a list of every confirmed count we have (sources at end of post): 2018 – 3
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