November 17, 2019 | SEO Resources
Posted by rachelgooodmanmooreReporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky.
Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you
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November 14, 2019 | SEO Resources
Posted by rosssimmondsIf you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time.
Click on the whiteboard
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November 12, 2019 | SEO Resources
Posted by MiriamEllis
A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes.
Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. F
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November 11, 2019 | SEO Resources
Posted by amandamilliganI've always considered the most challenging part about digital marketing to be prioritizing.
There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.)
It's critical to analyze the attitudes and behaviors of your current and p
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November 8, 2019 | SEO Resources
About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction.
My thesis was Google would need to increasingly promote some smaller niche sites to make general web search differentiated from other web
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November 8, 2019 | SEO Resources
Posted by BritneyMullerThere's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
Click on the whiteboard image above to open a high-resolution version in a new tab!
Video
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November 7, 2019 | SEO Resources
Posted by PhilNottinghamVideo and podcasts are only growing in popularity, proving to be an engaging way to reach your audience and find ways to talk about your industry or product. But it's a crowded market out there, and finding a good idea is only half the battle. Join video marketing extraordinaire Phil Nottingham from Wistia as he explores how we can both uncover great ideas for a podcast or video series and follow through on them in this we
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November 5, 2019 | SEO Resources
The Wayback Machine has a cool new feature for looking at the historical changes of a web page.
The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time.
You can then select between any two documents to see a side-by-side comparison of the documents.
That quickly gives you an at-a-glance view of how they've changed their:
web design
on-page
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November 4, 2019 | SEO Resources
Posted by Jeff_BakerDoes reading that title give you a mini-panic attack?
Having gone through exactly as the title suggests, I can guarantee your anxiety is fully warranted.
If you care to relive my nightmare with me — perhaps as equal parts catharsis and SEO study — we will walk through the events chronologically.
Are you ready?
August 4th, 2019
It was a Sunday morning. I was drinking my coffee and screwing around in our SEO tools, like
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November 3, 2019 | SEO Resources
Posted by MiriamEllisFile this under fresh ideas for stagnant clients.
It's 10:45 at night and I'm out of:
TortillasAvocadosSalsaMaybe I just got off of work, like millions of other non-nine-to-fivers. Maybe I was running around with my family all day and didn't get my errands done. Maybe I was feeling too sick to appear in a public grocery store wrapped in the ratty throw from my sofa.
And now, most of the local shops are closed for the night a
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