Which of My Competitor's Keywords Should (& Shouldn't ) I Target? - Whiteboard Friday

November 23, 2017 | SEO Resources
Posted by randfishYou don't want to try to rank for every one of your competitors' keywords. Like most things with SEO, it's important to be strategic and intentional with your decisions. In today's Whiteboard Friday, Rand shares his recommended process for understanding your funnel, identifying the right competitors to track, and prioritizing which of their keywords you ought to target. Click on the whiteboard image above to open a high-resol
Read More »

AMP-lify Your Digital Marketing in 2018

November 20, 2017 | SEO Resources
Posted by EricEngeShould you AMP-lify your site in 2018?This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP.If you're not familiar with Accelerated Mobile Pages (AMP), it's an open-source project aimed at allowing mobile website content to render nearly instantly. This initiative that has Google as a sponsor, but it is not
Read More »

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business - Next Level

November 19, 2017 | SEO Resources
Posted by jocameronWelcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she's returned to share how to do effective keyword research and targeting for local queries. Read on and level up! All around the world, people are searching: X sits at a computer high above t
Read More »

How Google AdWords (PPC) Does and Doesn't Affect Organic Results - Whiteboard Friday

November 16, 2017 | SEO Resources
Posted by randfishIt's common industry knowledge that PPC can have an effect on our organic results. But what effect is that, exactly, and how does it work? In today's Whiteboard Friday, Rand covers the ways paid ads influence organic results — and one very important way it doesn't. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboar
Read More »

Left is Right & Up is Down

November 16, 2017 | SEO Resources
Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possi
Read More »

Left is Right & Up is Down

November 16, 2017 | SEO Resources
Probably the single best video to watch to understand the power of Google & Facebook (or even most of the major problems across society) is this following video about pleasure versus happiness. In constantly seeking pleasure we forego happiness. The "feed" based central aggregation networks are just like slot machines in your pocket: variable reward circuitry which self-optimizes around exploiting your flaws to eat as much attention as possi
Read More »

Engaging users through high quality AMP pages

November 16, 2017 | SEO Resources
To improve our users' experience with AMP results, we are making changes to how we enforce our policy on content parity with AMP. Starting Feb 1, 2018, the policy requires that the AMP page content be comparable to the (original) canonical page content. AMP is not a ranking signal and there is no change in terms of the ranking policy with respect to AMP. The open source accelerated mobile pages project (AMP) AMP was introduced to dramatically im
Read More »

How to Make Your Website More Secure (So Google Doesn't Punish You)

November 15, 2017 | SEO Resources
Posted by lkolowichThanks to the buzz around website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web.And yet, although the personal data of their visitors and customers is at risk, many businesses still aren't making website security a priority.Enter Google.The folks over at Google are known for paving the way for Internet behavior. Last month,
Read More »

Make your site's complete jobs information accessible to job seekers

November 15, 2017 | SEO Resources
In June, we Provide estimated salary information In cases where employers don't provide actual salary, job seekers may see estimated salaries sourced from multiple partners for the same or similar occupation. If your site provides salary estimate information, you can add Occupation structured data to be eligible for inclusion in job search results. Include exact location information We've heard from users that having accurate, street-level
Read More »

How to Build the Right Content Marketing Strategy for SEO Growth

November 14, 2017 | SEO Resources
Posted by AlliBerry3Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they're already doing this by driving their content strategy by virtue of keyword research alone. The problem with solely using keywords to drive your conten
Read More »