A (Re)Introduction to Guest Posting

January 21, 2021 | SEO Resources
Posted by CitationLabsGarrett French — founder of Citation Labs and all around link building expert — takes you on a comprehensive walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit these websites? How do you start and what websites do you reach out to? Watch to find out! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hel
Read More »

4 SEO Strategies for Programmatic Sites

January 20, 2021 | SEO Resources
Posted by RoyhPlanning and executing SEO strategies for sites with hundreds of millions of pages is no easy task, but there are strategies to make it simpler. Programmatic pages are pages that have been generated automatically on a very large scale. SEO strategies for these pages are used to target multiple keyword variations by creating landing pages at that scale automatically. You'll typically find these pages in major verticals like e-comm
Read More »

The Best-Laid Plans: Can We Predict Anything About 2021?

January 18, 2021 | SEO Resources
Posted by Dr-PeteI've deleted this introduction twice. To say that no one could've predicted how 2020 unfolded seems trite since we're not even a month into 2021, and this new year has already unraveled. Our challenges in the past year, across the globe, have gone far beyond marketing, and I doubt any of us ended the year the way we expected. This graph from Google Trends tells the story better than I can: The pandemic fundamentally rewrote the g
Read More »

8 Unconventional Ways to Generate Qualified B2B Sales Leads

January 17, 2021 | SEO Resources
Posted by Nadya_KhojaWe know there are numerous ways to generate B2B sales leads, but let's face it, the same old methods have been done to death. It's time to take an unconventional approach to lead generation, especially for B2B companies, because B2B is a different ballgame than B2C — and your strategies need to reflect your audience. As a refresher, here's how organization goals differ in the B2C versus the B2B sectors: Source: Venngage Be
Read More »

Investigating Traffic Upticks

January 14, 2021 | SEO Resources
Posted by jocameronIn this week's episode of Whiteboard Friday, Jo Cameron — Moz's Learning Team Manager — dives into the process of addressing and capitalizing on traffic spikes, including how to determine where traffic is coming from and what to do with the increased attention. Enjoy! Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. Welcome to Whiteboard Friday. I'm going to be
Read More »

Travel SEO Trends and Pivots from 2020 (and What to Carry into 2021)

January 13, 2021 | SEO Resources
Posted by Rachel.VandernickIf 2020 taught us anything, it's that you can't predict the future of tourism. Unlike nearly any other industry, tourism is simultaneously dictated by a number of factors including consumer proclivity, weather and climate, global economics, and government. Travel was undoubtedly one of the hardest hit sectors in the 2020 shutdowns, which affected every business domain from the largest destination marketing organization
Read More »

The Evolution of SEO [Video Presentation]

January 12, 2021 | SEO Resources
Posted by RobOusbeyLast November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Rob draws on his years of research experience in the industry to discuss how SEO has changed, and what that means for your strategies. Editor's Note: Rob mentions a promo in the video that has since expired, but you can still get a free month of Moz Pro + free walkthrough here! Video Tra
Read More »

Introducing Google News performance report

January 12, 2021 | SEO Resources
Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news.google.com. ...read more
Read More »

Index Coverage Data Improvements

January 11, 2021 | SEO Resources
Based on the feedback we got from the community, today we are rolling out significant improvements to the Index Coverage report so you're better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a more accurate state to existing issues, which should help you solve them more easily. ...read more
Read More »

2021 Local SEO Success: Expert Tips & Predictions

January 10, 2021 | SEO Resources
Posted by MiriamEllis“We are here to awaken from our illusion of separateness.” ― Thích Nhất Hạnh, Buddhist teacher Image credit: Maulvi My warm New Year's greetings to all local business owners and local SEOs reading my column today. Add to this my sincere sentiments of solidarity for what we went through together in 2020 — we won't soon forget it, and our stories from the journey contain important teachings for our market and indus
Read More »