Announcing the 2018 Local Search Ranking Factors Survey

November 20, 2018 | SEO Resources
Posted by WhitesparkIt has been another year (and a half) since the last publication of the Local Search Ranking Factors, and local search continues to see significant growth and change. The biggest shift this year is happening in Google My Business signals, but we're also seeing an increase in the importance of reviews and continued decreases in the importance of citations. Check out the full survey! Huge growth in Google My BusinessGoogle has b
Read More »

3 Empowering Small Business Tips for Today, 2019, and a Better Future

November 18, 2018 | SEO Resources
Posted by MiriamEllis“American business is overwhelmingly small business.” - SBE Council Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let's celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts. What's Small Business Saturday?It's a
Read More »

YouTube SEO: Top Factors to Invest In - Whiteboard Friday

November 15, 2018 | SEO Resources
Posted by randfishIf you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This w
Read More »

What Do You Do When You Lose Organic Traffic to Google SERP Features?

November 13, 2018 | SEO Resources
If you're losing traffic because one of your competitors owns the featured snippets on your SERPs, then you need to optimize your content to win featured snippets. I've already written a blog post for our Distilled blog on tactics to steal them before, which you can read Posted by Emily.PotterGoogle's increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. As Barry A
Read More »

The Advanced Guide to Keyword Clustering

November 12, 2018 | SEO Resources
Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation,
Read More »

PageSpeed Insights, now powered by Lighthouse

November 12, 2018 | SEO Resources
At Google, we know that Pagespeed Insights is now powered by LighthousePageSpeed Insights provides the following information: Lab Data. PSI fetches and analyzes the page using Lighthouse, which simulates how a mobile device loads a page. It computes a set of performance metrics for the page (such as First Contentful Paint and Time to Interactive) and summarizes these metrics with a performance score from 0-100. Scores are categorized into three l
Read More »

The Difference Between URL Structure and Information Architecture - Whiteboard Friday

November 8, 2018 | SEO Resources
Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about eac
Read More »

Notifying users of unclear subscription pages

November 8, 2018 | SEO Resources
Every month, millions of Chrome users encounter pages with insufficient mobile subscription information. Surprising charges that come from unclear communication are a poor user experience. That's why starting from Chrome 71 (December 2018), Chrome will show a warning before these pages, so that users can make informed decisions when signing up to mobile based subscription services. Users will be offered the choice to proceed to the page or go bac
Read More »

What the Local Customer Service Ecosystem Looks Like in 2019

November 4, 2018 | SEO Resources
Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn't marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn't to serve the customer better, it's time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand's strategy, your enterprise will co
Read More »

How Do Sessions Work in Google Analytics? - Whiteboard Friday

November 1, 2018 | SEO Resources
Posted by Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHello, Moz fans, and welcome to another edition of Whiteboard Friday. I am Tom Capper. I am a consultant at Distilled, and today I'm going to be talking to you about how sessions work in Google Analytics. Obviously, all of us use Google Analytics. Pretty much all of us use Google Analytics in our day-to-day work. Data from the platform
Read More »