How Google May Handle Question Answering when Facts are Missing

July 10, 2019 | SEO Resources
I wrote about a similar patent in the post, Google Extracts Facts from the Web to Provide Fact Answers This one introduces itself with the following statement, indicating a problem that Google may have with answering questions from the facts it may collect from the Web to fill its knowledge graph: Embodiments relate to relational models of knowledge, such as a graph-based data store, can be used to provide answers to search queries. Such models d
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A note on unsupported rules in robots.txt

July 2, 2019 | SEO Resources
Yesterday we announced that we're open-sourcing Google's production robots.txt parser. It was an exciting moment that paves the road for potential Search open sourcing projects in the future! Feedback is helpful, and we're eagerly collecting questions from developers and webmasters alike. One question stood out, which we'll address in this post:Why isn't a code handler for other rules like crawl-delay included in the code?The internet draft we pu
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Google's robots.txt parser is now open source

July 1, 2019 | SEO Resources
For 25 years, the Today, we announced that we're spearheading the effort to make the REP an internet standard. While this is an important step, it means extra work for developers who parse robots.txt files.We're here to help: we open sourced the C++ library that our production systems use for parsing and matching rules in robots.txt files. This library has been around for 20 years and it contains pieces of code that were written in the 90's. Sinc
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Formalizing the Robots Exclusion Protocol Specification

July 1, 2019 | SEO Resources
For 25 years, the Robots Exclusion Protocol (REP) has been one of the most basic and critical components of the web. It allows website owners to exclude automated clients, for example web crawlers, from accessing their sites - either partially or completely.In 1994, Martijn Koster (a webmaster himself) created the initial standard after crawlers were overwhelming his site. With more input from other webmasters, the REP was born, and it was adopte
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AMP'd Up for Recaptcha

June 30, 2019 | SEO Resources
Beyond search Google controls the leading distributed ad network, the leading mobile OS, the leading web browser, the leading email client, the leading web analytics platform, the leading free video hosting site. They win a lot. And they take winnings from one market & leverage them into manipulating adjacent markets. Embrace. Extend. Extinguish. Imagine taking a universal open standard that has zero problems with it and then stripping it
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Bye Bye Preferred Domain setting

June 18, 2019 | SEO Resources
As we progress with It's common for a website to have the same content on multiple URLs. For example, it might have the same content on http://example.com/ as on https://www.example.com/index.html. To make things easier, when our systems recognize that, we'll pick one URL as the "canonical" for Search. You can still tell us your preference in multiple ways if there's something specific you want us to pick (see paragraph below). But if you don't h
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Location Extensions Augmented Advertisements

June 14, 2019 | SEO Resources
When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to Offer Combined Content (Paid and Organic) Search Results I don't often write about paid search here, but sometimes see something interesting enough to write about. We've been seeing some of the features
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Webmaster Conference: an event made for you

June 10, 2019 | SEO Resources
Over the years we attended hundreds of conferences, we spoke to thousands of webmasters, and recorded Webmaster Conference OkinawaThe structure of the event varies from region to region. For example, in Okinawa, Japan, we had a wonderful half-day event with novice and advanced web creators where we focused on how to perform better in Google Images. At Webmaster Conference India and Indonesia, that might change and we may focus more on how to cre
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How Google May Rank Some Results based on Categorical Quality

June 10, 2019 | SEO Resources
A New Patent on Categorical Quality Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started following his patents, I read his doctoral thesis, Document ranking using web evidence which was really interesting, from the early days in his professional career. It is from before he was liste
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A video series on SEO myths for web developers

June 6, 2019 | SEO Resources
We invited members of the SEO and web developer community to join us for a new video series called "SEO mythbusting". In this series, we discuss various topics around SEO from a developer's perspective, how we can work to make the "SEO black box" more transparent, and what technical SEO might look like as the web keeps evolving. We already published a few episodes: Web developer's 101: A look at Googlebot: Microformats and structured data: J
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