Backlink Blindspots: The State of Robots.txt

May 21, 2018 | SEO Resources
Posted by rjonesx.Here at Moz we have committed to making Link Explorer as similar to Google as possible, specifically in the way we crawl the web. I have discussed in previous articles some metrics we use to ascertain that performance, but today I wanted to spend a little bit of time talking about the impact of robots.txt and crawling the web. Most of you are familiar with robots.txt as the method by which webmasters can direct Google and other
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What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

May 20, 2018 | SEO Resources
Posted by willcritchlowIt should be quite obvious for anyone that knows me that I'm not a lawyer, and therefore that what follows is not legal advice. For anyone who doesn't know me: I'm not a lawyer, I'm certainly not your lawyer, and what follows is definitely not legal advice. With that out of the way, I wanted to give you some bits of information that might feed into your GDPR planning, as they come up more from the marketing side than the pu
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GDPR: What it Means for Google Analytics & Online Marketing

May 20, 2018 | SEO Resources
Posted by Angela_PetteysIf you've been on the Internet at all in the past few months, you've probably seen plenty of notices about privacy policy updates from one service or another. As a marketer, a few of those notices have most likely come from Google. With the General Data Privacy Regulation (GDPR) set to go into effect on May 25th, 2018, many Internet services have been scrambling to get in compliance with the new standards — and Google is
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Let's Make Money: 4 Tactics for Agencies Looking to Succeed - Whiteboard Friday

May 17, 2018 | SEO Resources
Posted by rjonesx.We spend a lot of time discussing SEO tactics, but in a constantly changing industry, one thing that deserves more attention are the tactics agencies should employ in order to see success. From confidently raising your prices to knowing when to say no, Moz's own Russ Jones covers four essential success tactics that'll ultimately increase your bottom line in today's edition of Whiteboard Friday. Click on the whiteboard image a
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" rel="bookmark">Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

May 16, 2018 | SEO Resources
Posted by MiriamEllisI've advocated the use of Google's owner response review feature since it first rolled out in 2010. This vital vehicle defends brand reputation and revenue, offering companies a means of transforming dissatisfied consumers into satisfied ones, supporting retention so that less has to be spent on new customer acquisition. I consider review responses to be a core customer service responsibility. Yet, eight years into the existe
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How to Write Meta Descriptions in a Constantly Changing World (AKA Google Giveth, Google Taketh Away)

May 15, 2018 | SEO Resources
Posted by Dr-Pete Summary: As of mid-May 2018, Google has reverted back to shorter display snippets. Our data suggests these changes are widespread and that most meta descriptions are being cut off in the previous range of about 155–160 characters. Back in December, Google made a significant shift in how they displayed search snippets, with our research showing many snippets over 300 characters. Over the weekend, they seem to have rolled back t
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A Machine Learning Guide for Average Humans

May 14, 2018 | SEO Resources
Posted by alexis-sanders Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries. The SEO community is no exception. An understanding and intuition of machine learning can support our understanding of the challenges and solutions Google's engineers are facing, while also opening our minds to ML's broader impl
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Monitoring Featured Snippets - Whiteboard Friday

May 10, 2018 | SEO Resources
Posted by BritneyMullerWe've covered finding featured snippet opportunities. We've covered the process of targeting featured snippets you want to win. Now it's time for the third and final piece of the puzzle: how to monitor and measure the effectiveness of all your efforts thus far. In this episode of Whiteboard Friday, Britney shares three pro tips on how to make sure your featured snippet strategy is working. Click on the whiteboard image a
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Our goal: helping webmasters and content creators

May 10, 2018 | SEO Resources
Great websites are the result of the hard work of website owners who make their content and services accessible to the world. Even though it's simpler now to run a website than it was years ago, it can still feel like a complex undertaking. This is why we invest a lot of time and effort in improving Google Search so that website owners can spend more time focusing on building the most useful content for their users, while we take care of helping
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How to Discover and Monitor Bad Backlinks

May 8, 2018 | SEO Resources
Posted by rjonesx.Identifying bad backlinks has become easier over the past few years with better tool sets, bigger link indexes, and increased knowledge, but for many in our industry it's still crudely implemented. While the ideal scenario would be to have a professional poring over your link profile and combing each link one-by-one for concerns, for many webmasters that's just too expensive (and, frankly, overkill). I'm going to walk through a
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