The Campaign Comeback: What to Do When Content Fails - Whiteboard Friday

March 22, 2018 | SEO Resources
Posted by Shannon-McGuirkWe've all been there: you plan, launch, and eagerly await the many returns on a content campaign, only to be disappointed when it falls flat. But all is not lost: there are clever ways to give your failed campaigns a second chance at life and an opportunity to earn the links you missed out on the first time. In today's Whiteboard Friday, we're delighted to welcome guest host Shannon McGuirk as she graciously gives us a fi
Read More »

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley

March 20, 2018 | SEO Resources
Posted by MiriamEllis Have you been exploring all the ways you might use Google Posts to set and meet brand goals? Chances are good you've heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We're still only months into the release of this fascinating capability, use of which is theorized as having a potential impact on local pack r
Read More »

A Step-by-Step Guide to Setting Up and Growing Your YouTube Presence

March 19, 2018 | SEO Resources
Posted by AnnSmartyWhen was the last time you saw a video on YouTube? I bet you've seen one today. YouTube is too huge and too popular for marketers to ignore. If you don't have a YouTube channel, now's the time to start one. If you have a channel and you never got it off the ground, now's the time to take action. This article will take you through the process of setting up your YouTube presence, listing steps, tools, and important tips to get yo
Read More »

Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns - Whiteboard Friday

March 15, 2018 | SEO Resources
Posted by randfishWhen is it smart to focus on viral-worthy content and clickbait? When is it not? To see fruitful returns from these kinds of efforts, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!
Read More »

Zero-Result SERPs: Welcome to the Future We Should've Known Was Coming

March 14, 2018 | SEO Resources
Posted by Dr-PeteOn Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for "What time is it in Seattle?": These SERPs display a Knowledge Card with a "Show all results" button and no additional organic results or SERP features. Danny Sullivan wrote on Twitter that this is currently limited to a small set of answers, including calculators, unit convers
Read More »

" rel="bookmark">Getting Around the "One Form" Problem in Unbounce

March 13, 2018 | SEO Resources
Posted by R0bin_L0rdWhat is Unbounce?Unbounce is a well-known and well-regarded landing page creation tool designed to allow HTML novices to create impressive and impactful landing pages, while offering scope for more experienced coders to have a bit more fun. In this post, I'm going to list some solutions to what I refer to as the “one form” problem of Unbounce, their strengths and weaknesses, and which I personally prefer. What is the "one
">Read More »

8 Common Website Mistakes Revealed Via Content Audits

March 12, 2018 | SEO Resources
Posted by AlliBerry3One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can't create an effective strategy because you first need to k
Read More »

The Moz Year in Review 2017

March 11, 2018 | SEO Resources
Posted by SarahBirdYay! We've traversed another year around the sun. And I'm back with another Moz year-in-review post that promises to be as boring as its predecessors. Reading it feels like being locked in your tin can space capsule through lightyears of empty space. If you're a little odd and like this kind of thing, do please continue. Before we begin our odyssey, I invite you to check out previous reports: 2016, 2015, 2014, 2013, 2012. Trans
Read More »

Introducing the Webmaster Video Series, now in Hindi

March 8, 2018 | SEO Resources
Google offers a broad range of resources, in multiple languages, to help you better understand your website and improve its performance. The recently released Search Engine Optimization (SEO) Starter Guide, the Help Center, the Webmaster forums (which are available in 16 languages), and the various Webmaster blogs are just a few of them.A few months ago, we launched the SEO Snippets video series, where the Google team answered some of the webmast
Read More »

Discover Featured Snippet Opportunities - Whiteboard Friday

March 8, 2018 | SEO Resources
Posted by BritneyMullerWinning featured snippets is one of the best ways to get visibility on page one of Google's SERPs. It's a competitive environment, though, and there are tons of specific considerations when it comes to increasing your chances of earning that spot. Today's Whiteboard Friday, number one of an upcoming three-part series, is brought to you by Moz's resident SEO and mini-pig advocate, Britney Muller. She covers the keyword resea
Read More »