September 16, 2019 | SEO Resources
Posted by James_McNultyCalculating individual page speed performance metrics can help you to understand how efficiently your site is running as a whole. Since Google uses the speed of a site (frequently measured by and referred to as PageSpeed) as one of the signals used by its algorithm to rank pages, it's important to have that insight down to the page level.
One of the pain points in website performance optimization, however, is the lack of a
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September 16, 2019 | SEO Resources
Search results that are enhanced by review rich results can be extremely helpful when searching for products or services (the scores and/or “stars” you sometimes see alongside search results). To make them more helpful and meaningful, we are now introducing algorithmic updates to reviews in rich results. This also addresses some of the invalid or misleading implementations webmasters have flagged to us. Focus on schema types that lend themsel
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September 15, 2019 | SEO Resources
Posted by David_FarkasEven though link building has been a trade for more than a decade, it's clear that there is still an enormous amount of confusion around it.
Every so often, there is a large kerfuffle. Some of these controversies and arguments arise simply from a necessity to fill a content void, but some of them arise from genuine concern and confusion:
“Don't ask for links!”
“Stick a fork in it, guest posting is done!”
“Try to av
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September 14, 2019 | SEO Resources
Our keyword tool is updated periodically. We recently updated it once more.
For comparison sake, the old keyword tool looked like this
Whereas the new keyword tool looks like this
The upsides of the new keyword tool are:
fresher data from this year
more granular data on ad bids vs click prices
lists ad clickthrough rate
more granular estimates of Google AdWords advertiser ad bids
more emphasis on commercial oriented keywords
With the new colu
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September 12, 2019 | SEO Resources
Posted by MarieHaynesEAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.
Click on the whiteboard image abov
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September 12, 2019 | SEO Resources
Posted by MiriamEllis
There are times when your digital marketing agency will find itself serving a local business with a need for which Google has made no apparent provisions. Unavailable categories for unusual businesses come instantly to mind, but scenarios can be more complex than this.
Client workflows can bog down as you worry over what to do, fearful of making a wrong move that could get a client's listing suspended or adversely affect it
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September 10, 2019 | SEO Resources
Posted by Cyrus-ShepardGoogle shook up the SEO world by announcing big changes to how publishers should mark nofollow links. The changes — while beneficial to help Google understand the web — nonetheless caused confusion and raised a number of questions. We've got the answers to many of your questions here.
14 years after its introduction, Google today announced significant changes to how they treat the "nofollow" link attribute. The big poi
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September 10, 2019 | SEO Resources
Nearly 15 years ago, the nofollow attribute was introduced as a means to help fight comment spam. It also quickly became one of Google's recommended methods for flagging advertising-related or sponsored links. The web has evolved since nofollow was introduced in 2005 and it's time for nofollow to evolve as well.Today, we're announcing two new link attributes that provide webmasters with additional ways to identify to Google Search the nature of p
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September 9, 2019 | SEO Resources
Today we are reaching another important milestone in our Image: the team saying goodbye to the old Search ConsoleImage: old Search Console dashboardThank you for working together with us on making the web better - and see you at the new Search Console! If you have any feedback, let us know through the Webmasters community.Posted by Hillel Maoz on behalf of the Search Console team.
...read more
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September 9, 2019 | SEO Resources
Posted by Luca-BaresClick Through Rate (CTR) is an important metric that's useful for making a lot of calculations about your site's SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Most SEOs know the value of creating custom CTR curves for their sites to make those projections more accurate. The only problem with custom CTR curves from Google Search Console (G
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