How to discover & suggest Google-selected canonical URLs for your pages

March 26, 2019 | SEO Resources
Sometimes a web page can be reached by using more than one URL. In such cases, Google tries to determine the best URL to display in search and to use in other ways. We call this the “canonical URL.” There are ways site owners can help us better determine what should be the canonical URLs for their content. If you suspect we've not selected the best canonical URL for your content, you can check by entering your page's address into the URL Insp
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Optimizing for Searcher Intent Explained in 7 Visuals

March 23, 2019 | SEO Resources
Posted by randfishEver get that spooky feeling that Google somehow knows exactly what you mean, even when you put a barely-coherent set of words in the search box? You're not alone. The search giant has an uncanny ability to un-focus on the keywords in the search query and apply behavioral, content, context, and temporal/historical signals to give you exactly the answer you want. For marketers and SEOs, this poses a frustrating challenge. Do we s
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The One-Hour Guide to SEO, Part 2: Keyword Research - Whiteboard Friday

March 21, 2019 | SEO Resources
Posted by randfishBefore doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. In the second part of the One-Hour Guide to SEO, the inimitable Rand Fishkin covers what you need to know about the keyword research proces
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This year in Search Spam - Webspam report 2018

March 21, 2019 | SEO Resources
Google aims to provide the highest quality results for any search. As part of this, we take action to prevent what we call “webspam” from degrading the search experience, content and behaviors that violate our webmaster guidelines. Our efforts help ensure that well under 1 percent of results visited by users are for spammy pages. Here's more about how we fought webspam in 2018.Google webspam trends and how we fought webspam in 2018Of the type
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SEO Is a Means to an End: How Do You Prove Your Value to Clients?

March 20, 2019 | SEO Resources
Posted by KameronJenkins“Prove it” is pretty much the name of the game at this point. As SEOs, we invest so much effort into finding opportunities for our clients, executing strategies, and on the best days, getting the results we set out to achieve. That's why it feels so deflating (not to mention mind-boggling) when, after all those increases in rankings, traffic, and conversions our work produced, our clients still aren't satisfied. Wher
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Win That Pitch: How SEO Agencies Can Land New Business

March 19, 2019 | SEO Resources
Posted by TheMozTeamIf you're a digital agency, chances are you have your sights set on a huge variety of clients — from entertainment and automotive, to travel and finance — all with their own unique SEO needs. So how do you attract these companies and provide them with next-level SEO? By using a flexible tracking solution that delivers a veritable smorgasbord of SERP data every single day. Here are just four ways you can leverage STAT to lo
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5 Google Business Profile Tweaks To Improve Foot Traffic

March 18, 2019 | SEO Resources
Posted by MiriamEllisYour agency recommends all kinds of useful tactics to help improve the local SEO for your local business clients, but how many of those techniques are leveraging Google Business Profile (GBP) to attract as many walk-ins as possible? Today, I'm sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. I've ordered them from easiest to hardest, but as you'll see, even the more difficult on
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Google Florida 2.0 Algorithm Update: Early Observations

March 17, 2019 | SEO Resources
It has been a while since Google has had a major algorithm update. They recently announced one which began on the 12th of March. This week, we released a broad core algorithm update, as we do several times per year. Our guidance about such updates remains as we've covered before. Please see these tweets for more about that:https://t.co/uPlEdSLHoXhttps://t.co/tmfQkhdjPL— Google SearchLiaison (@searchliaison) March 13, 2019 What changed? It appe
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The One-Hour Guide to SEO, Part 1: SEO Strategy - Whiteboard Friday

March 14, 2019 | SEO Resources
Posted by randfishCan you learn SEO in an hour? Surprisingly, the answer is yes, at least when it comes to the fundamentals! With this edition of Whiteboard Friday, we're kicking off something special: a six-part series of roughly ten-minute-long videos designed to deliver core SEO concepts efficiently and effectively. It's our hope that this will serve as a helpful resource for a wide range of people: Beginner SEOs looking to get acquainted wit
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Our Own Sarah Bird Joins the 2019 Class of Henry Crown Fellows!

March 14, 2019 | SEO Resources
Posted by TheMozTeamMozzers believe in doing good, whether we're helping new SEOs learn the ropes, encouraging young girls to consider a career in STEM, or just maintaining a dog-friendly (and thus smile-friendly) office. It's why so much of our content and tools are available for free. It's why Moz has a generous employee donation-match program that matched over $500,000 between 2013 and 2017, supporting organizations making the world a more jus
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