June 2, 2020 | SEO Resources
Posted by SarahBirdThe time to use our platforms and privilege to speak out against the deep racism that plagues our society was years ago. I regret staying silent in those moments. The next best time is now. Silence is harmful because it prioritizes the comfort of those of us who benefit from racist policies at the expense of those exploited and victimized by them.
It's not enough to simply "do no harm" or "not be racist." That well-trodden path
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May 28, 2020 | SEO Resources
Posted by BritneyMullerBusinesses all over the globe are struggling with new challenges as a direct result of the COVID-19 pandemic. With consumers turning to the internet for the majority of their needs, it's never been more vital to ensure your online presence is easily found and your business updates clearly communicated.
In this special edition of Whiteboard Friday, Britney Muller outlines a checklist that businesses can use to meet the chang
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May 28, 2020 | SEO Resources
Through both Page experience rankingGreat page experiences enable people to get more done and engage more deeply; in contrast, a bad page experience could stand in the way of a person being able to find the valuable information on a page. By adding page experience to the hundreds of signals that Google considers when ranking search results, we aim to help people more easily access the information and web pages they're looking for, and support si
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May 26, 2020 | SEO Resources
Posted by ErikaOnLogicIn October 2019, our 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than we expected), and our customers have embraced our new name and look. We want to share our story, the steps we took to prepare for this major change, and some things we learned along the way about what it takes to execute a successful domain transition (with minim
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May 26, 2020 | SEO Resources
We get lots of questions every day - in our Webmaster office hours, at conferences, in the webmaster forum and on Twitter. One of the more frequent themes among these questions are links and especially those generated through JavaScript. In our Webmaster Conference Lightning Talks video series, we recently addressed the most frequently asked questions on Links and JavaScript: Note: This video has subtitles in many languages available, too.During
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May 25, 2020 | SEO Resources
Posted by David_FarkasIf you're a link builder, you know how tough it can be to persuade other site owners to link to your site with “out-of-the-blue” pitches. This is true even if you have great content or have been building links for years.
That's why the mantra “link building is relationship building” exists. Often, before you build a link, you have to build a relationship with the site owner first. This means anything from following
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May 24, 2020 | SEO Resources
Posted by AnnSmartySomehow, many businesses I've come across online have one glaring problem in common: a very weak and unconvincing About Us page.
This doesn't make any sense in my mind, as the About page is one of the most important brand assets, and unlike link building and social media marketing, it doesn't require any ongoing effort or investment.
An About page is often part of a buying journey. It can drive people to your site and help conv
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May 24, 2020 | SEO Resources
Links = Rank
Old Google (pre-Panda) was to some degree largely the following: links = rank.
Once you had enough links to a site you could literally pour content into a site like water and have the domain's aggregate link authority help anything on that site rank well quickly.
As much as PageRank was hyped & important, having a diverse range of linking domains and keyword-focused anchor text were important.
Brand = Rank
After Vince then Panda
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May 21, 2020 | SEO Resources
Posted by KameronJenkinsWith marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you'll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever.
Click on the whit
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May 21, 2020 | SEO Resources
I worked for the Courts of Delaware at Superior Court.I started working there as the Assistant Criminal Deputy Prothonotary.I changed positions after 7 years there, and I became a Mini/Micro Computer Network Administrator.The Court used an old English title for that first position which meant that I supervised Court Clerks in the Criminal Department of the Court. In the second position, I never ever saw a mini/micro-computer but it was a much mo
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