The Rules of Link Building - Whiteboard Friday

July 12, 2018 | SEO Resources
Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHappy Friday, Moz fans! Welcome to another edition of Whiteboard Friday.
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Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

July 10, 2018 | SEO Resources
Posted by The most common obstacles we asked about fell into a few main categories:Low Understanding of SearchClient UnderstandingPeer/Colleague UnderstandingBoss UnderstandingPrioritization & Buy-InLow Prioritization of Search WorkExternal Buy-In from ClientsInternal Buy-In from PeersInternal Buy-In from BossesPast Unsuccessful Projects or MistakesCorporate BureaucracyRed Tape and Slow ApprovalsNo Advocate or Champion for SearchTurnover or P
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Desktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

July 5, 2018 | SEO Resources
Posted by Dr-PeteWe're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world?As with most things, the most important factor is to consider your audience. People aren't siloed to a
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How to Optimize Car Dealership Websites

July 2, 2018 | SEO Resources
Posted by sherrybonelliGetting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today's car shoppers do much of their research online before they even step into a dealership showroom. (And many people don't even know what type of car they even want when they begin their search.) According to Google, the average car shopp
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What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday

June 28, 2018 | SEO Resources
Posted by randfishWe rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to
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How we fought webspam - Webspam Report 2017

June 28, 2018 | SEO Resources
We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how
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The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

June 27, 2018 | SEO Resources
Posted by sergeystefogloIf your work involves SEO at some level, you've most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped to discuss this topic when it comes up in order to be effective. The goal of this post is to equip you with
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How to Diagnose Your SEO Client's Search Maturity

June 26, 2018 | SEO Resources
Posted by HeatherPhysiocOne of the biggest mistakes I see (and am guilty of making) is assuming a client is knowledgeable, bought-in, and motivated to execute search work simply because they agreed to pay us to do it. We start trucking full-speed ahead, dumping recommendations in their laps, and are surprised when the work doesn't get implemented. We put the cart before the horse. It's easy to forget that clients start at different points of matu
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Introducing the Indexing API for job posting URLs

June 26, 2018 | SEO Resources
Last June we launched a job search experience that has since connected tens of millions of job seekers around the world with relevant job opportunities from third party providers across the web. Timely indexing of new job content is critical because many jobs are filled relatively quickly. Removal of expired postings is important because nothing's worse than finding a great job only to discover it's no longer accepting applications. Today we're
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How to Rock MozCon 2018 Like the Marketing Superhero You Are

June 25, 2018 | SEO Resources
Posted by FeliciaCrawfordMozCon is just around the corner, meaning it's time to share one of our absolute favorite posts of the year: the semi-official MozCon Guide to Seattle! For those of you following the yellow brick road of I-5 into the heart of the Emerald City to spend three days absorbing all the SEO insight you can hold, this should help you plan both how you spend your time at the conference and outside of it. For those watching on the
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