Posted by Anna_of_PSD2HTML
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
When I joined the PSD2HTML team in November 2014, the site had been suffering from a manual penalty related to spammy backlinks for over a year. They’d tried everything to promote a recovery, but nothing worked.
They were ready to admit defeat.
The penalty resulted in the loss of over 80% of their organic traffic.
The story of how this happened is very interesting. PSD2HTML was one of the first companies to market PSD to HTML conversions in 2005. At the peak of their success, they transitioned to an SEO company. In 2013, our relationship with a well-known agency resulted in a manual spam penalty.
The following is a screenshot of what this looked like:
Recovering from the penalty was a very painful process. There were two in-house marketing departments that hired several agencies to analyze over 2,500 linking domains. They spent a year and a half trying to remove the penalty, which included submitting numerous reconsideration requests that …read more