Build a Search Intent Dashboard to Unlock Better Opportunities

Ecompromo | February 17, 2019 | SEO Resources

Posted by scott.taft

We’ve been talking a lot about search intent this week, and if you’ve been following along, you’re likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you’ve ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don’t really know what to do with, then this post is for you.

I’m going to share how to take all that sweet keyword data you’ve categorized, put it into a Power BI dashboard, and start slicing and dicing to uncover a ton insights — faster than you ever could before.

Building your keyword list

Every great search analysis starts with keyword research and this one is no different. I’m not going to go into excruciating detail about how to build your keyword list. However, I will mention a few of my favorite tools that I’m sure most of you are using already:

  • Search Query Report — What better place to look first than the search terms already driving clicks and (hopefully) conversions to your site.
  • Answer The Public — Great for pulling a ton of suggested terms, questions and phrases related to a …read more


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