Back to School: The ABCs of Ecommerce

Ecompromo | September 13, 2015 | Web Marketing


It’s Partner Thursday Monday! Today’s post is contributed by ICF Interactive. Adobe’s 2014 North American Partner of the Year, ICF Interactive is a full-service interactive marketing agency that guides brands through informed strategy, inspired design, and technical know-how.

For most of the United States, it’s back to school season. Ask any kid what he or she has covered in the first week back, and you’ll likely hear “enh – just a review from last year.” That got us thinking, while brands are entering into new and unfamiliar territory in:

• Customer experience management technology, strategies, and processes
• The potential of the Internet of Things, and
• Journey mapping and innovative, real-time relationship building

…that we should feature our own quick review on the basics of eCommerce. While this list is by no means exhaustive, these items are still questions and concerns we regularly encounter. Read on to reacquaint yourself with the ABCs of eCommerce, and although we won’t be quizzing you at the end, your passing or failing will be determined by what your customers think about your brand, the touch-points you’re creating, and the online shopping experience you deliver.


Adapt to your customers’ evolving needs, shopping habits, and desires …read more

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