B2B ecommerce: the four challenges to face for long-term growth

Ecompromo | October 15, 2018 | Web Marketing

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It’s either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences.

So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? It’s all about the disruption. Digitally disrupt your organization now in order to create frictionless commerce experiences for your customers.

According to Forrester, B2B ecommerce is on track to hit $1.2 trillion in the US by 2021. Therefore, it is imperative for B2B merchants to forge ahead faster with their digital transformation. 

Before setting out on this digital transformation journey, let’s go over the challenges the industry currently faces and what to look for in the search for B2B ecommerce technology partners.

Time-honored analog relationships

B2B buyers expect sellers to know what their SLAs include, including any specific negotiated pricing and order history – often this information is not a part of the digital buying experience. To overcome this, organizations need to look for vendor’s technology capabilities that allow …read more



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