Former Forrester analyst and founder of B2B Paradigm, Andy Hoar, in collaboration with Vertical Web Media brought a much-needed conference to B2B companies attempting to “reinvent for a digital-first economy”.
Over 700 B2B commerce practitioners from manufacturers and distributors of all sizes and specialties convened in Chicago for three days to evolve or begin their digital commerce strategy.
The session and workshop packed event left no room to question “should I” or “shouldn’t I”. It was all about the “how”.
Needless to say, Andy Hoar put on quite a show. With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived. It’s big, it’s urgent, and its got to get done.
B2B buyers demand remarkable customer experience
There is no hiding from the truth: today’s buyers are demanding contextual and personalized buying experiences, rich with product information, relevant pricing and recommendations, and frictionless fulfillment options. When they are not getting this experience from one source, what do they do? They go somewhere else. It happened in B2C and it is happening in B2B. While B2B …read more