Ecommerce has emerged as the most popular online activity around the globe. Revenues have hiked almost twice in the past five years with expectations of the total retail ecommerce sales worldwide of $2.3 trillion in 2017 to go up to $4.88 trillion US dollars in 2021. Due to this, there has been a rapid downfall of revenues for the traditional brick-and-mortar stores.
To keep pace with global consumer demands, ecommerce sites are incorporating new emerging technologies into their portals every day, including artificial intelligence (AI). The use of user personalization registered shopping habits, tailored advertisements and customer engagement is just the tip of the iceberg to boost sales.
AI is the hottest topic in the world right now and is the ultimate option to upgrade and boost industries with innovative and smart business solutions. With AI technology changing the traditional and tedious working patterns, brand performances are boosting sales.
AI applications have a plethora of abilities which include analyzing data sets, identifying patterns as well as creating a personal experience. This creates a unique opportunity for the brands to maintain a performance equilibrium as the AI applications are far more efficient …read more