Announcing the 2015 Local Search Ranking Factors Results

Ecompromo | September 23, 2015 | SEO Resources

Posted by David-Mihm

As we head into the thick of fall conference season, I’m happy to announce that the results of the 2015 Local Search Ranking Factors Survey are in.

Eager to dive right in? Click here for the full results.

At the very least, I hope they help kickstart your Birds of a Feather roundtable conversations. (Or if you have a local search addiction as debilitating as mine, perhaps even an after-party conversation over over a pint!)

My high-level takeaways

Google’s local search algorithm seems to be maturing

Overall, we’ve seen a continuation of the gradual trend towards Google rewarding quality on all fronts—from citations to links to reviews. And as more companies have implemented the table stakes of site architecture, keyword- and location-relevant title tags, and claiming their Google My Business pages, quality and authority become the differentiators in competitive markets.

The influence of Google+ on local results is on its way out (if it even existed in the first place)

With the removal of links to Google+ pages from Maps and even from the primary SERP, the always-awkward integration between Plus and Local has now been completely severed.

At this point, I view Google My Business essentially as a UI for structured data* …read more



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