Adjusting Paid Campaigns During a Recession

Ecompromo | August 10, 2020 | SEO Resources

Posted by ryanmoothart

Our world changed dramatically in March of 2020 as a new viral threat to our livelihoods took hold in the United States and around the world. Here in the US (at the time of writing this post), COVID-19 has not relented

Some industries have been more heavily affected than others. For example, travel and tourism businesses have been hurting far more than many other industries due to social distancing guidelines and stay-at-home orders.

However, all businesses should re-evaluate their planned budgets for paid search and other paid digital campaigns for the next 12 to 24 months. Hopefully, this pandemic cedes faster than that and the economy comes out of our pending depression more rapidly at some point next year. But since nobody can know for sure when that will happen, it’s better to be safe and plan accordingly. Ask yourself the following questions:

  • What assumptions did you make about your priorities heading into 2020?
  • How has the global pandemic and economic recession affected those priorities thus far?
  • How have your trends changed and what shift(s) have you already had to make?

You’ll be on your way to creating a more stable plan for your paid digital advertising campaigns once you’re able to …read more



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