Lately we’ve been receiving feedback from users seeing non-events like coupons or vouchers showing up in search results where “events” snippets appear. This is really confusing for users and also against our guidelines, where we have added
Since this creates a misleading user experience, we may take manual action on such cases. In case your website is affected by such a manual action, you will find a notification in your Search Console account. If a manual action is taken, it can result in structured data markup for the whole site not being used for search results.
While we’re specifically highlighting coupons and vouchers in this blogpost, this applies to all other non-event items being annotated with “event” markup as well — or, really, for applying a type of markup to something other than the type of thing it is meant to describe.
Posted by Sven Naumann, Trust & Safety Search Team