Posted by Alan_Coleman
Hey Moz Blog readers.
I’m delighted to share with you a big body of work the Wolfgang team has just completed. It’s our E-commerce Benchmarks 2016 study. We dove into Google Analytics insights from over 80 million website sessions and over one-quarter of a billion dollars in online revenue for travel and retail websites, calculating average e-commerce website key performance indicators (KPIs) for you to use as benchmarks.
I hope these findings help you benchmark your KPIs and gain deeper insights into what you can do to boost conversion.
There are a number of unique features to this study:
In this post I’m going to give …read more