8 Old School SEO Practices That Are No Longer Effective - Whiteboard Friday

Ecompromo | April 28, 2016 | SEO Resources

8 Old School SEO Practices That Are No Longer Effective Whiteboard

Posted by randfish

[Estimated read time: 14 minutes]

Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives.

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Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about some old school SEO practices that just don’t work anymore and things with which we should replace them.

Let’s start with the first one — keywords before clicks.

Look, I get the appeal here. The idea is that we’ve done a bunch of keyword research, now we’re doing keyword targeting, and we can see that it might be important to target multiple keywords on the same page. So FYI, “pipe smoking,” “tobacco smoking,” “very dangerous for your health,” not recommended by me or by Moz, but I thought it was a funny throwback keyword and so there you …read more



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