Posted by AlliBerry3
One of the advantages of working for an agency is the volume of websites we get to evaluate. The majority of clients who sign up for ongoing SEO and/or content services will receive a content audit. Similar to a technical SEO audit, the results of the content audit should drive the strategies and priorities of the next stages of content work. Without the audit, you can’t create an effective strategy because you first need to know what types of content you’ve got, what content you’re missing, and what content you’ve got too much of.
While there are many posts out there about how to perform a content audit (and I encourage you to check out these posts: How to Do a Content Audit and 5 Lessons Learned from a Content Audit), I am going to be focusing on what my common findings have been from recently conducting 15 content audits. My aim is to give you more of a framework on how you can talk to clients about their content or, if you are the client, ways you can improve your website content to keep users on the site longer and, ultimately, convert.