Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing. To give you an idea, influencer marketing campaigns involve individuals who work with brands to promote their products among their followers.
In today’s world, people are smart enough to not fall for larger-than-life promotions made by celebrities. They understand the intention and idea behind such advertising. These days, people would rely more on the words of a peer. Clearly, influencers are winning at marketing since their audience connects with them on a whole other level—they’re more inclined to be loyal towards a person who’s influencing them on a daily basis, rather than a celebrity with whom they have no interaction. It is the need of today’s business to create influencer marketing campaignsfor progressive growth and brand promotions.
What is influencer marketing?
Influencer marketing is basically, a meld of traditional and modern marketing techniques. You can’t boost sales and engagement without putting a good amount of energy into creating social media marketing strategies. This is when influencer marketing comes into play. …read more