4 Ways Copywriting Can Boost Your E-commerce Conversion Rates

Ecompromo | May 31, 2016 | SEO Resources

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Posted by ksaleh

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

[Estimated read time: 8 minutes]

Your website’s copy is far more important than you realize.

Besides design, copy forms the foundation of your brand. How you describe yourself and your products leaves a palpable impression on your customers. Whether customers think of your brand as bold, futuristic, quirky, or cute depends largely on your copy.

Web copy is also crucial for conveying product information. Your customers want to know how your product works and how it will change their lives.

Unfortunately, far too many e-commerce stores spend hours optimizing their website’s design and layout but completely skip over the copy.

The result? Poor conversion rates.

The relationship between copy and conversion rates

If you’re running an e-commerce store, a SaaS startup, or a marketing agency, the three of your biggest challenges are:

  1. Informing visitors about the store’s products and their unique features and benefits
  2. Evoking emotions that drive action and persuade the visitor
  3. Fostering a long-lasting relationship by emphasizing the brand’s values (and how they …read more


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