The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their investment will realize an ROI, or more fundamentally if their platform provider will still be around in 5 years.
Protect the investment you are about to make by asking some simple, yet powerful, questions. The vendors actively pursuing your business need to ante up and demonstrate their capabilities today but also give you some degree of comfort for tomorrow.
From our experience, and assuming you have done some due diligence on the capabilities of each platform being scrutinized to ensure your requirements can be met, there are four key questions: