4 Google My Business Fields That Impact Ranking (and 3 That Don't) — Whiteboard Friday

Ecompromo | October 22, 2020 | SEO Resources

4 GMB fields that impact ranking

Posted by JoyHawkins

With so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video Transcription

Hello, Moz fans. My name is Joy Hawkins, and today I’m going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not.

We’ve come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will …read more



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