Posted by MiriamEllis
“American business is overwhelmingly small business.” – SBE Council
Small businesses have created 61.8% of net new jobs in the US since the early 1990s. Local business is big business. Let’s celebrate this in honor of Small Business Saturday with 3 strategies that will support independent business owners this week, and in the better future that can be attained with the right efforts.
It’s an annual shopping event sponsored by American Express on the Saturday following Thanksgiving with the primary goal of encouraging residents to patronize local merchants. The program was launched in 2010 in response to the Great Recession. By 2017, Small Business Saturday jumped to 7,200 Neighborhood Champions (individuals and groups that organize towns for the event), with 108 million reported participating consumers spending $12 billion across the country.
Those numbers are impressive, and more than that, they hold the acorn of strategy for the spreading oak of a nation in which independently grown communities set standards of living, set policy, and set us on course for a sustainable future.
If your community is already participating in Small Business Saturday, try these techniques to enhance your success …read more