Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. First and foremost, which core experiences will the ecommerce site deliver.
Manufactures and distributors differ in the technology challenges they face, but the experiences they should be delivered are very similar. Put another way, what is delivered is very similar, but how the experience is achieved is quite different.
Here are 11 B2B ecommerce must-have experiences that an organization must launch to provide a relevant B2B customer journey.
a. Some must-have features/stories:
i. Restrict browsing the site based on whether the customer is logged in (dependent on Company-specific business rules)
ii. Restrict registration based on approval (dependent on Company-specific business rules)
b. Some fast-follow features/stories:
i. 2-factor authorization (sending a PIN to a mobile phone or email)
ii. Login …read more