Posted by gmehrguth
[Estimated read time: 5 minutes]
Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI.
A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns.
After much testing, here are some of my favorites that every small business should have in their tool box. [Editor’s Note: Each of the tools listed here has a free version.]
Answer The Public’s tool is completely free and has become an integral part of our content strategy. We use it to determine the topics and questions surrounding the primary keywords that we want to rank for. We then try to answer as many of these questions as we can with our content. This way, when Google is looking at which websites have the best information regarding the topic, we’re not only more likely to rank, but we also are more likely to convert visitors because we answer the most important questions they have.
Understanding …read more