Ranking the 6 Most Accurate Keyword Research Tools

August 13, 2018 | SEO Resources
Posted by Jeff_BakerIn January of 2018 Brafton began a massive organic keyword targeting campaign, amounting to over 90,000 words of blog content being published. Did it work? Well, yeah. We doubled the number of total keywords we rank for in less than six months. By using our advanced keyword research and topic writing process published earlier this year we also increased our organic traffic by 45% and the number of keywords ranking in the top t
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How to Win Some Local Customers Back from Amazon this Holiday Season

August 12, 2018 | SEO Resources
Posted by MiriamEllisYour local business may not be able to beat Amazon at the volume of their own game of convenient shipping this holiday season, but don't assume it's a game you can't at least get into! This small revelation took me by surprise last month while I was shopping for a birthday gift for my brother. Like many Americans, I'm feeling growing qualms about the economic and societal impacts of putting my own perceived convenience at the
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What Do Dolphins Eat? Lessons from How Kids Search

August 9, 2018 | SEO Resources
Posted by willcritchlowKids may search differently than adults, but there are some interesting insights from how they use Google that can help deepen our understanding of searchers in general. Comfort levels with particular search strategies, reading only the bold words, taking search suggestions and related searches as answers — there's a lot to dig into. In this week's slightly different-from-the-norm Whiteboard Friday, we welcome the fantast
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Google's August 1st Core Update: Week 1

August 9, 2018 | SEO Resources
Posted by Dr-PeteOn August 1, Google (via Danny Sullivan's @searchliaison account) announced that they released a "broad core algorithm update." Algorithm trackers and webmaster chatter confirmed multiple days of heavy ranking flux, including our own MozCast system: Temperatures peaked on August 1-2 (both around 114°F), with a 4-day period of sustained rankings flux (purple bars are all over 100°F). While this has settled somewhat, yesterday's
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Rewriting the Beginner's Guide to SEO, Chapter 4: On-Page Optimization

August 8, 2018 | SEO Resources
In some cases, Google may let practices that are technically cloaking pass because they contribute to a positive user experience. For more on the subject of cloaking and the levels of risk associated with various tactics, see our article on Posted by BritneyMullerChapter Four of the Beginner's Guide to SEO rewrite is chock full of on-page SEO learnings. After all the great feedback you've provided thus far on our outline, Chapter One, Chapter Two
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Take the 2018 Moz Local Search Marketing Industry Survey

August 6, 2018 | SEO Resources
Posted by MiriamEllisLocal search marketing is a dynamic and exciting discipline, but like many digital professions, it can be a bit isolating. You may find yourself running into questions that don't have a ready answer, things like... What sort of benchmarks should I be measuring my daily work by? Do my clients' needs align with what my colleagues are seeing? Am I over/undervaluing the role of Google in my future work? Here's a chance to find
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Calculated Fields in Google Data Studio - Whiteboard Friday

August 2, 2018 | SEO Resources
Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports.
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Rewriting the Beginner's Guide to SEO, Chapter 3: Keyword Research

August 1, 2018 | SEO Resources
Posted by BritneyMullerWelcome to the draft of Chapter Three of the new and improved Beginner's Guide to SEO! So far you've been generous and energizing with your feedback for our outline, Chapter One, and Chapter Two. We're asking for a little more of your time as we debut the our third chapter on keyword research. Please let us know what you think in the comments!Chapter 3: Keyword ResearchUnderstand what your audience wants to find.Now that yo
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Better Than Basics: Custom-Tailoring Your SEO Approach

July 30, 2018 | SEO Resources
Posted by Laura.LippayJust like people, websites come in all shapes and sizes. They're different ages, with different backgrounds, histories, motivations, and resources at hand. So when it comes to approaching SEO for a site, one-size-fits-all best practices are typically not the most effective way to go about it (also, you're better than that).An analogy might be if you were a fitness coach. You have three clients. One is a 105lb high school kid
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Quality Scores for Queries: Structured Data, Synthetic Queries and Augmentation Queries

July 30, 2018 | SEO Resources
Augmentation Queries In general, the subject matter of this specification relates to identifying or generating augmentation queries, storing the augmentation queries, and identifying stored augmentation queries for use in augmenting user searches. An augmentation query can be a query that performs well in locating desirable documents identified in the search results. The performance of the query can be determined by user interactions. For exampl
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