Full Funnel Testing: SEO & CRO Together - Whiteboard Friday

January 17, 2019 | SEO Resources
Posted by willcritchlowTesting for only SEO or only CRO isn't always ideal. Some changes result in higher conversions and reduced site traffic, for instance, while others may rank more highly but convert less well. In today's Whiteboard Friday, we welcome Will Critchlow as he demonstrates a method of testing for both your top-of-funnel SEO changes and your conversion-focused CRO changes at once. Click on the whiteboard image above to open a hi
Read More »

Retail Trends 2019

January 17, 2019 | Web Marketing
Hot off the heels of Retail's Big Show in New York City this January, Get Elastic observed a lot of consistent retail trends and commerce themes in the market. As always, NRF put on quite the assortment of exhibitors and sessions for retailers and brands. Get Elastic compiled a quick video recap on what the retail industry is focused on this coming year and what trends innovative brands need to keep on their radar. The post Retail Trends
Read More »

Ways to succeed in Google News

January 17, 2019 | SEO Resources
With the New Year now underway, we'd like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019. General adviceThere is a lot of helpful information to consider within the Google News Publisher Help Center. Be sure to have read the material in this area, in particular the content and technical guidelines. Headlines and datesPresent clear headlines: Google News looks at a variety of signals
Read More »

What’s all the hype with Progressive Web Apps (PWAs)

January 17, 2019 | Web Marketing
Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it's more than just jargon – and it's not all just hype. PWAs drive performance and represent a new model of web applications. These applications load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc. To fully explain what PWAs truly are, first it
Read More »

What’s all the hype with Progressive Web Apps (PWAs)

January 17, 2019 | Web Marketing
Progressive Web App (PWA) has been the latest buzzword for tech and mobile practitioners, but it's more than just jargon – and it's not all just hype. PWAs drive performance and represent a new model of web applications. These applications load similar to a regular web page, but offer additional native device functionality such as working offline, serving notifications, launching a camera, etc. To fully explain what PWAs truly are, first it
Read More »

How to Implement a National Tracking Strategy

January 16, 2019 | SEO Resources
Posted by TheMozTeamGoogle is all about serving up results based on your precise location, which means there's no such thing as a “national” SERP anymore. So, if you wanted to get an accurate representation of how you're performing nationally, you'd have to track every single street corner across the country. Not only is this not feasible, it's also a headache — and the kind of nightmare that keeps your accounting team up at night. Because
Read More »

5 Real Examples of Advanced Content Promotion Strategies

January 16, 2019 | SEO Resources
Posted by bsmarketerContent promotion isn't tweeting or upvoting. Those tiny, one-off tactics are fine for beginners. They might make a dent, but they definitely won't move the needle. Companies that want to grow big and grow fast need to grow differently. Here's how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. 1
Read More »

Better customer experience means targeting people, not buyers

January 14, 2019 | Web Marketing
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in. They want to be able to browse a
Read More »

Better customer experience means targeting people, not buyers

January 13, 2019 | Web Marketing
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in. They want to be able to brows
Read More »

Better customer experience means targeting people, not buyers

January 13, 2019 | Web Marketing
The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving. Today, consumers expect Amazon-like speed and service from any business, regardless of the space you play in. They want to be able to brows
Read More »