An update to referral source URLs for Google Images

July 17, 2018 | SEO Resources
Every day, hundreds of millions of people use Google Images to visually discover and explore content on the web. Whether it be finding ideas for your next baking project, or visual instructions on how to fix a flat tire, exploring image results can sometimes be much more helpful than exploring text. Updating the referral sourceFor webmasters, it hasn't always been easy to understand the role Google Images plays in driving site traffic. To addres
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The Local SEO’s Guide to the Buy Local Phenomenon: A Competitive Advantage for Clients

July 16, 2018 | SEO Resources
Posted by MiriamEllisPhoto credit: Michelle Shirley What if a single conversation with one of your small local business clients could spark activity that would lead to an increase in their YOY sales of more than 7%, as opposed to only 4% if you don't have the conversation? What if this chat could triple the amount of spending that stays in their town, reduce pollution in their community, improve their neighbors' health, and strengthen democracy?
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Learning to Rank

July 16, 2018 | SEO Resources
My last Post was Five Years of Google Ranking Signals, and I start that post by saying that there are other posts about ranking signals that have some issues. But, I don't want to turn people away from looking at one recent post that did contain a lot of useful information. Cyrus Shepard recently published a post about Google Sucess Factors on Zyppy.com which I would recommend that you also check out. Cyrus did a video with Ross Hudgins on Seig
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The Rules of Link Building - Whiteboard Friday

July 12, 2018 | SEO Resources
Posted by BritneyMullerAre you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHappy Friday, Moz fans! Welcome to another edition of Whiteboard Friday.
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Your Red-Tape Toolkit: 7 Ways to Earn Trust and Get Your Search Work Implemented

July 10, 2018 | SEO Resources
Posted by The most common obstacles we asked about fell into a few main categories:Low Understanding of SearchClient UnderstandingPeer/Colleague UnderstandingBoss UnderstandingPrioritization & Buy-InLow Prioritization of Search WorkExternal Buy-In from ClientsInternal Buy-In from PeersInternal Buy-In from BossesPast Unsuccessful Projects or MistakesCorporate BureaucracyRed Tape and Slow ApprovalsNo Advocate or Champion for SearchTurnover or P
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Desktop, Mobile, or Voice? (D) All of the Above - Whiteboard Friday

July 5, 2018 | SEO Resources
Posted by Dr-PeteWe're facing more and more complexity in our everyday work, and the answers to our questions are about as clear as mud. Especially in the wake of the mobile-first index, we're left wondering where to focus our optimization efforts. Is desktop the most important? Is mobile? What about the voice phenomenon sweeping the tech world?As with most things, the most important factor is to consider your audience. People aren't siloed to a
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How to Optimize Car Dealership Websites

July 2, 2018 | SEO Resources
Posted by sherrybonelliGetting any local business to rank high on Google is becoming more and more difficult, but one of the most competitive — and complex — industries for local SEO are car dealerships. Today's car shoppers do much of their research online before they even step into a dealership showroom. (And many people don't even know what type of car they even want when they begin their search.) According to Google, the average car shopp
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What Do SEOs Do When Google Removes Organic Search Traffic? - Whiteboard Friday

June 28, 2018 | SEO Resources
Posted by randfishWe rely pretty heavily on Google, but some of their decisions of late have made doing SEO more difficult than it used to be. Which organic opportunities have been taken away, and what are some potential solutions? Rand covers a rather unsettling trend for SEO in this week's Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to
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How we fought webspam - Webspam Report 2017

June 28, 2018 | SEO Resources
We always want to make sure that when you use Google Search to find information, you get the highest quality results. But, we are aware of many bad actors who are trying to manipulate search ranking and profit from it, which is at odds with our core mission: to organize the world's information and make it universally accessible and useful. Over the years, we've devoted a huge effort toward combating abuse and spam on Search. Here's a look at how
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The Minimum Viable Knowledge You Need to Work with JavaScript & SEO Today

June 27, 2018 | SEO Resources
Posted by sergeystefogloIf your work involves SEO at some level, you've most likely been hearing more and more about JavaScript and the implications it has on crawling and indexing. Frankly, Googlebot struggles with it, and many websites utilize modern-day JavaScript to load in crucial content today. Because of this, we need to be equipped to discuss this topic when it comes up in order to be effective. The goal of this post is to equip you with
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