Penguin is now part of our core algorithm

September 23, 2016 | SEO Resources
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update.After a period of development and testing, we are now rolling out an updat
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Penguin 4.0: Was It Worth The Wait?

September 23, 2016 | SEO Resources
Posted by Dr-PeteFor almost two years (707 days, to be precise), one question has dominated the SEO conversation: “When will Google update Penguin?” Today, we finally have the answer. Google announced that a Penguin update is rolling out and that Penguin is now operating in real-time.September has been a very volatile month for the SERPs (more on that later in the post), but here's what we're seeing in MozCast for the past two weeks, includin
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How to Appear in Google's Answer Boxes - Whiteboard Friday

September 22, 2016 | SEO Resources
Posted by randfishFeatured snippets are the name of the rankings game. Often eclipsing organic results at the top of the SERPs, "ranking zero" or capturing an answer box in Google can mean increased clicks and traffic to your site. In today's Whiteboard Friday, Rand explains the three types of featured snippets and how you can best position yourself to grab those coveted spots in the SERPs. Click on the whiteboard image above to open a high-re
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8 tips to AMPlify your clients

September 21, 2016 | SEO Resources
Here is our list of the top 8 things to consider when helping your clients AMPlify their websites (and staying ahead of their curiosity!) after our announcement to expand support for Accelerated Mobile Pages. Getting started can be simpleIf a site uses a popular Content Management System (CMS), getting AMP pages up and running is as straightforward as installing a plug-in. Sites that use custom HTML or that are built from scratch will require ad
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How to Fix Crawl Errors in Google Search Console

September 20, 2016 | SEO Resources
Posted by Joe.RobisonA lot has changed in the five years since I first wrote about what was Google Webmaster Tools, now named Google Search Console. Google has unleashed significantly more data that promises to be extremely useful for SEOs. Since we've long since lost sufficient keyword data in Google Analytics, we've come to rely on Search Console more than ever. The “Search Analytics” and “Links to Your Site” sections are two of the top
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Should You Implement That New Google Feature?

September 19, 2016 | SEO Resources
Posted by dohertyjfI remember when I first started in SEO back in 2010 full-time. It feels like forever ago and yesterday at the same time. I was constantly plugged into the SEO Twitter firehose of information. I subscribed to the popular SEO blogs of the day, soaking up information about SEO that wasn't even relevant to my day job at the time building links. While I read plenty of content about link acquisition, I also went deep into the geeky s
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How to best evaluate issues with your Accelerated Mobile Pages

September 19, 2016 | SEO Resources
As you #AMPlify your site with Accelerated Mobile Pages, it's important to keep an eye periodically on the validation status of your pages, as only valid AMP pages are eligible to show on Google Search. When implementing AMP, sometimes pages will contain errors causing them to not be indexed by Google Search. Pages may also contain warnings that are elements that are not best practice or are going to become errors in the future. Google Search C
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Generate 100+ Blog Topic Ideas in Seconds

September 19, 2016 | SEO Resources
Posted by BrianChildsComing up with blog titles and topics can be a struggle. Most small businesses aim to publish blogs 3-10 times a month and then use these blog articles to populate everything from newsletters to conversion funnels. When you publish content on a regular basis it's easy to burn through your initial list of blog titles in a few months. Coming up with good titles also takes a lot of time, and when you work on a team defining what
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Google Is Grouping Keyword Volumes - What Does This Mean for SEO?

September 18, 2016 | SEO Resources
Posted by sam.nemzerAs of June this year, Google is now grouping keyword volumes for similar keywords in Keyword Planner. I wanted to investigate whether or not this is having an impact on the pages that rank for these similar, grouped keywords. My hypothesis is that, given that Google is associating keywords closely enough to group their volumes, we should expect that the search results would be very similar too.What has Google changed and why d
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How can Google Search Console help you AMPlify your site?

September 16, 2016 | SEO Resources
If you have recently implemented Accelerated Mobile Pages on your site, it's a great time to check which of your AMP pages Google has found and indexed by using Search Console. Search Console is a free service that helps you monitor and maintain your site's presence in Google Search, including any Accelerated Mobile Pages. You don't have to sign up for Search Console for your AMP pages to be included in Google Search results, but doing so can he
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