11 B2B ecommerce must-haves when it comes to UX

June 18, 2019 | Web Marketing
Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. First and foremost, which core experiences will the ecommerce site deliver. Manufactures and distributors differ in the technology challenges they face, but the experiences they should be delivered are very similar. Put another way, what is delivered is very similar, but how the experience is achieved is quite d
Read More »

Microservices and payments: what you need to know

June 17, 2019 | Web Marketing
Digital commerce experiences are increasingly stepping outside the bounds of the dot.com website. To make newer touchpoints such as mobile apps, in-store digital, interactive display, rich content and IoT natively shoppable, or support one-touch, gesture or voice-enabled transactions, merchants need to extend payment processing anywhere. The key to achieving anywhere commerce is API-driven systems that allow applications to share and process data
Read More »

Location Extensions Augmented Advertisements

June 14, 2019 | SEO Resources
When a Google Patent uses the word “Content” they often mean advertisements, rather than just the content on a website. That was true when I wrote about a Google patent about combining advertisements and organic results in the post Google to Offer Combined Content (Paid and Organic) Search Results I don't often write about paid search here, but sometimes see something interesting enough to write about. We've been seeing some of the features
Read More »

B2B industry expert, Brian Beck on why flexibility in an ecommerce platform is crucial to future-proofing business [video]

June 14, 2019 | Web Marketing
Industry expert and author, Brian Beck caught up with Get Elastic and shared his criteria for B2B organizations evaluating a commerce platform. In the video, he advises organizations to carefully think about their customers' use case when they're first evaluating a B2B ecommerce platform or thinking about replatforming. It's critical to center that on the customers' needs. Listen in as he explains more ecommerce platform selection and rev
Read More »

The anatomy of a top-notch ecommerce website [infographic]

June 13, 2019 | Web Marketing
User experience (UX) should be the number one consideration when building your ecommerce site. The changing consumer preference has increased interest in UX and it's expected to become more significant for years to come. Reports show that 93%of consumers base their purchasing decision on their shopping experience. More than just completing a purchase, buyers also care about the holistic experience with the website or app. Therefore you need t
Read More »

The truth about Apple Pay for ecommerce

June 12, 2019 | Web Marketing
Mobile wallets have infiltrated digital commerce, offering a way to streamline checkout across desktop, mobile Web and apps. Eliminating the need to henpeck addresses and credit card numbers, wallets such as Apple Pay reduce errors and boost conversions. According to Apple J. Crew increased mobile conversion over 20% and desktop 15% with Apple Pay, and Lululemon by “several orders of magnitude.” But is Apple Pay right for your checkout? Apple
Read More »

10 best practices for a successful ecommerce homepage [infographic]

June 11, 2019 | Web Marketing
ICYMI: We featured an article on 10 best practices for creating webstore homepages that deliver great customer experiences. According to Statista, ecommerce sales are projected to grow to almost $3.5 trillion in 2019 and grabbing only a tiny portion of the market share means generating some serious profit. An ecommerce homepage is your chance at a great first impression. Check out our infographic on the 10 best practices to build a perfec
Read More »

Webmaster Conference: an event made for you

June 10, 2019 | SEO Resources
Over the years we attended hundreds of conferences, we spoke to thousands of webmasters, and recorded Webmaster Conference OkinawaThe structure of the event varies from region to region. For example, in Okinawa, Japan, we had a wonderful half-day event with novice and advanced web creators where we focused on how to perform better in Google Images. At Webmaster Conference India and Indonesia, that might change and we may focus more on how to cre
Read More »

How Google May Rank Some Results based on Categorical Quality

June 10, 2019 | SEO Resources
A New Patent on Categorical Quality Some of the people who write patents for Google tend to stand out to me. One of those is Trystan Upstill. I noticed that he has published another one that looks really interesting, and worth reading. When I started following his patents, I read his doctoral thesis, Document ranking using web evidence which was really interesting, from the early days in his professional career. It is from before he was liste
Read More »

Why API-first commerce grows business faster

June 10, 2019 | Web Marketing
Application programming interface (API), comprises an array of tools and protocols that connect one software to another; and there are currently more than 20,000 APIs running and supporting everyday functions. Regardless of whether you operate on the Wall Street market or provide non-profit services, organizations of all types have realized that building a user-friendly interface is not enough. Customers, developers and partners want to intera
Read More »