5 Ways a Hypermedia API Simplifies Ecommerce

August 16, 2017 | Web Marketing
Companies want to engage more customers, in more ways, and in more environments. But with all the new digital experiences available, consistency is proving difficult. Customers shouldn't notice the technology but must remember the experience. That's a tall order for ecommerce systems. We talked with Matt Bishop, Elastic Path's principal architect, to understand more about how an API-based commerce system works and why hypermedia makes ecommerce e
Read More »

5 Tips to Help Show ROI from Local SEO

August 14, 2017 | SEO Resources
Posted by JoyHawkinsEarlier this year, when I was first writing my advanced local SEO training, I reached out to some users who work for local SEO agencies and asked them what they'd like more training on. The biggest topic I got as a result was related to tracking and reporting value to small business owners. My clients will often forward me reports from their prior SEO company, expressing that they have no idea what they were getting for their
Read More »

SEO Above the Funnel: Getting More Traffic When You Can’t Rank Any Higher

August 13, 2017 | SEO Resources
Posted by Tom.CapperNormally, as SEOs, we follow a deceptively simple process. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.It's not always that simple, though. What if we have the right pages, but just can't rank any higher? What if we're already satisfyin
Read More »

4 Key Questions to Ask Before Selecting an Enterprise Commerce Platform

August 13, 2017 | Web Marketing
The digital commerce platform market has undergone significant changes over the last several years. Acquisitions, technology advancements, and customer expectations have altered the commerce platform landscape and left brands wondering if their investment will realize an ROI, or more fundamentally if their platform provider will still be around in 5 years.Protect the investment you are about to make by asking some simple, yet powerful, questions.
Read More »

Google (Almost Certainly) Has an Organic Quality Score (Or Something a Lot Like It) that SEOs Need to Optimize For - Whiteboard Friday

August 10, 2017 | SEO Resources
Posted by randfishEntertain the idea, for a moment, that Google assigned a quality score to organic search results. Say it was based off of click data and engagement metrics, and that it would function in a similar way to the Google AdWords quality score. How exactly might such a score work, what would it be based off of, and how could you optimize for it? While there's no hard proof it exists, the organic quality score is a concept that's been p
Read More »

How to Find Your Competitor’s Backlinks - Next Level

August 9, 2017 | SEO Resources
Posted by BrianChildsWelcome to the newest installment of our educational Next Level series! In our last episode, Brian Childs equipped copywriters with the tools they need to succeed with SEO. Today, he's back to share how to use Open Site Explorer to find linking opportunities based upon your competitors' external inbound links. Read on and level up!In Moz's SEO training classes, we discuss how to identify and prioritize sources of backlinks us
Read More »

11 Lessons Learned from Failed Link Building Campaigns

August 7, 2017 | SEO Resources
Posted by kerryjonesWe've created more than 800 content campaigns at Fractl over the years, and we'd be lying if we told you every single one was a hit. The Internet is a finicky place. You can't predict with 100% accuracy if your content will perform well. Sometimes what we think is going to do OK ends up being a massive hit. And there have been a few instances where we'd expect a campaign to be a huge success but it went on to garner lackluster
Read More »

Overcoming Corporate Roadblocks for Enterprise SEO Efficacy

August 6, 2017 | SEO Resources
Posted by jaredgardner"You don't have an SEO strategy problem. You have an organizational efficacy problem." That is typically what I tell our new clients at Red Door Interactive (RDI). Poor organizational efficacy can be caused by several things, most commonly a lack of labor, a lack of knowledge, or a lack of senior executive buy-in and direction. Many people would say "efficiency" is a more accurate term than "efficacy," but I like to remind p
Read More »

Writing with Markdown for Better Content & HTML: Why & How To - Whiteboard Friday

August 3, 2017 | SEO Resources
Posted by wrttnwrdContent creation is hard enough without adding bad HTML into the mix. Echoing his recent talk at MozCon, we're excited to welcome Ian Lurie from Portent, Inc. on this episode of Whiteboard Friday. Learn how to cut out the cruddy code produced from writing in word processors by adopting Markup and text editors as your go-to writing solution. https://fast.wistia.net/embed/iframe/defdgc0kto?videoFoam=true Click on the whiteboard
Read More »

Ecommerce Technology: Augmenting Reality Augments the Bottomline

August 2, 2017 | Web Marketing
Augmented reality is an ecommerce technology changing the way people buy online. Different from virtual reality in which the real world is replaced by the view inside virtual reality headsets, augmented reality blends online, mobile and real-world experiences.According to the Walker Sands Future of Retail 2017 Report, consumers still enjoy the ability to touch and try a product. It's the main reason why shoppers still prefer physical stores over
Read More »