Doing more with less: How Sam’s Club scaled up conversion by embracing data

December 12, 2018 | Web Marketing
Originally published on BloomReach Samsclub.com senior manager of site merchandising, Robelle Mancilla shared how her small ecommerce team embraced data to scale conversion just in time for the holiday season. Like many teams today, the site merchandising team at Samsclub.com were expected to do more with less. What typically takes a team of 20 to perform, Mancilla's team of five were tasked with managing everything from the homepage to the categ
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Why Local Businesses Will Need Websites More than Ever in 2019

December 11, 2018 | SEO Resources
Posted by MiriamEllis64% of 1,411 surveyed local business marketers agree that Google is becoming the new “homepage” for local businesses. Via Moz State of Local SEO Industry Report ...but please don't come away with the wrong storyline from this statistic. As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service A
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Evolving Keyword Research to Match Your Buyer’s Journey

December 10, 2018 | SEO Resources
Posted by matthew_jkayKeyword research has been around as long as the SEO industry has. Search engines built a system that revolves around users entering a term or query into a text entry field, hitting return, and receiving a list of relevant results. As the online search market expanded, one clear leader emerged — Google — and with it they brought AdWords (now Google Ads), an advertising platform that allowed organizations to appear on sear
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The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

December 10, 2018 | Web Marketing
B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. By 2020, that number is projected to eclipse $1.2 trillion. B2B ecommerce has quietly grown to surpass the size of the more visible B2C ecommerce marketplace, today accounting for 2.5 the volume of B2C online purchases. W
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Why & how to secure your website with the HTTPS protocol

December 10, 2018 | SEO Resources
A few days ago, Fatih Ozkosemen and I led an episode of the AdSense On Air series. This program consists of monthly videos which cover many topics of interest to online publishers (we recommend you sign up if you use Google AdSense). The November 2018 version was dedicated to HTTPS migrations.You can find the whole session, about one hour long, in this video:The video covers the following topics:What HTTPS encryption is, and why it is important t
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Content Comprehensiveness - Whiteboard Friday

December 7, 2018 | SEO Resources
Posted by KameronJenkinsWhen Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank. Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Hey, guys. Welcome to this week's
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The future of retail continues with Nike

December 6, 2018 | Web Marketing
We reported earlier on Nike and how the brand is unlocking the future of retail with experiential shopping at their latest flagship store in New York City. In 2018, Nike opened four flagship stores across the globe – reshaping their stores around the consumer. Source: Nike, Inc.“All the best retailers are moving toward experiential environments” said Heidi O'Neil, President of Nike Direct in an Archinect article. Nike Direct, is a division
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The Guide to Building Linked Unstructured Citations for Local SEO

December 5, 2018 | SEO Resources
Posted by MiriamEllisThis article was written jointly in partnership with Kameron Jenkins. You can enjoy her previous articles here.When you've accomplished step one in your local search marketing, how do you take step two? You already know that any local business you market has to have the table stakes of accurate structured citations on major platforms like Facebook, Yelp, Infogroup, Acxiom, and YP. But what can local SEO practitioners do once
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Introducing the Indexing API and structured data for livestreams

December 5, 2018 | SEO Resources
Over the past few years, it's become easier than ever to stream live videos online, from celebrity updates to special events. But it's not always easy for people to determine which videos are live and know when to tune in. Today, we're introducing new tools to help more people discover your livestreams in Search and Assistant. With livestream structured data and the Indexing API, you can let Google know when your video is live, so it will be elig
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Rich Results expands for Question & Answer pages

December 3, 2018 | SEO Resources
People come to Google seeking information about all kinds of questions.Frequently, the information they're looking for is on sites where users ask and answer each other's questions. Popular social news sites, expert forums, and help and support message boards are all examples of this pattern.A screenshot of an example search result for a page titled “Why do touchscreens sometimes register a touch when ...” with a preview of the top answers fr
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