MozBar Revived! How We Rebuilt MozBar to be More Robust Than Ever—Plus a Brand-New Feature

January 17, 2017 | SEO Resources
Posted by Roxana_Nelson2016 was quite a year for MozBar…I'm so pleased to announce that we've completely rebuilt the foundation for MozBar, making it more robust and reliable, and we've launched a new MozBar Premium feature: On-Page Content Suggestions! Download MozBar for Chrome But before we get into the fun, new feature stuff, I want to be completely transparent about some of the challenges we faced early last year: So what the heck exactly
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What We Learned From Analyzing 1.4 Million Featured Snippets

January 16, 2017 | SEO Resources
Posted by GhergichWhat you should know about featured snippetsRecently my agency Ghergich & Co. teamed up with SEMrush to conduct an in-depth study on featured snippets. SEMrush generously compiled and shared 1,400,000 featured snippets from their database for us to analyze.What makes this study different?Our study focused on 30 questions, prepositions, and comparison search phrases instead of a random set of keywords. Anecdotally, many other
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What Crawl Budget Means for Googlebot

January 16, 2017 | SEO Resources
Recently, we've heard a number of definitions for "crawl budget", however we don't have a single term that would describe everything that "crawl budget" stands for externally. With this post we'll clarify what we actually have and what it means for Googlebot. First, we'd like to emphasize that crawl budget, as described below, is not something most publishers have to worry about. If new pages tend to be crawled the same day they're published, c
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Programmatic Delivery: The Future of Content Marketing and Promotion?

January 15, 2017 | SEO Resources
Posted by So this is for advertising, right? By now you may well be thinking that I've lost my mind and gone all ‘advertising' on you. But this is entirely the point. The world sees this as a pure-play advertising opportunity, but the reality could be quite different. Yes, it reinvents advertising. But if you think about those adverts as simply ‘holes in the Internet,' then we can begin to bring content into the conversation.
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Comment Marketing: How to Earn Benefits from Community Participation - Whiteboard Friday

January 12, 2017 | SEO Resources
Posted by randfish It's been a few years since we've covered the topic of comment marketing, but that doesn't mean it's out of date. There are clever, intentional ways to market yourself and your brand in the comments sections of sites, and there's less competition now than ever before. In today's Whiteboard Friday, Rand details what you can do to get noticed in the comments and the benefits you'll reap from high-quality contributions. Click on
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MozCon Local 2017's Full Agenda

January 12, 2017 | SEO Resources
Posted by George-FreitagThis is it. The full agenda for MozCon Local 2017 and LocalU Advanced Workshop on February 27-28. If you're a brand with a ton of locations or an agency with local clients, you're going to want to come to MozCon Local 2017. We've got an amazing line-up of speakers from some of the top brains in Local Search to help you put together the perfect local marketing strategy and get the most out of local search.Come visit us in S
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Simply the Best: 2016's Top Content from the Moz Blog

January 11, 2017 | SEO Resources
Posted by FeliciaCrawfordNow that we've comfortably settled into the first two weeks of 2017, it's time to revive an annual Moz Blog tradition: the Best of 2016 is here! I've carefully collected data on all the posts, comments, and commenters you remarkable readers liked the most this past year, compiling it all into one big, beautiful blog post. You'll laugh, you'll cry, you'll rue the day you ever downloaded Pocket. But as we commence our journ
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8 Predictions for SEO in 2017

January 10, 2017 | SEO Resources
Posted by randfishIt's that time again, friends... That time where I grade my 2016 predictions to see whether I've got the clout and foresight to get another shot in 2017. This year is gonna be really close, as I was more aggressive last year than in prior ones, so let's see where we end up, and what I've got to say for te next 12 months. As always, my predictions will be graded on the following scale:Nailed It (+2) – When a prediction is right
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How to Find and Fix 14 Technical SEO Problems That Can Be Damaging Your Site Now

January 9, 2017 | SEO Resources
Posted by Joe.RobisonWho doesn't love working on low-hanging fruit SEO problems that can dramatically improve your site? Across all businesses and industries, the low-effort, high-reward projects should jump to the top of the list of things to implement. And it's nowhere more relevant than tackling technical SEO issues on your site. Let's focus on easy-to-identify, straightforward-to-fix problems. Most of these issues can be uncovered in an aft
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SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

January 8, 2017 | SEO Resources
Posted by JP_ShermanOn-site search, also known as internal search, is a critical yet undervalued and underrepresented tactic in the search industry. In 2014,eConsultancy released a report that showed that 15% of companies dedicate resources to optimizing the on-site search experience, 42% fold on-site search into other online measurement responsibilities, and 42% of companies ignore on-site search. This report was released more than two years ago
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