Taking ecommerce innovation to the next level: a Savant eCommerce Barcelona recap

November 18, 2019 | Web Marketing
I was honoured to chair the 2019 Savant eCommerce Barcelona event of two full immersive days in the stunning surroundings of the Cerveceria Moritz. The specially curated audience included over 100 leaders of ecommerce, digital, marketing, consumer experience (CX) and omnichannel from leading retailers and innovative start-ups. The agenda was packed with relevant content and networking opportunities, with a focus on transformation both at the f
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9 Reports Every SEO Needs: Introducing Custom Report Templates in Moz Pro

November 17, 2019 | SEO Resources
Posted by rachelgooodmanmooreReporting is central to our jobs as SEOs and helps us to communicate the value of our work to stakeholders and clients alike. Without good reporting, it can be a challenge to illustrate our success in search. We know how important it is — but it can also be painful and clunky. Am I the only one who moderately dreads what we might call “reporting season?” The timing of that season might vary — based on who you
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Mobile-first design: Your secret to success in 2020

November 15, 2019 | Web Marketing
Mobile-first design is a way of thinking that assumes your customer or client is coming to you through their mobile device. From there, it's a strategy that extends to all parts of the business, from marketing to service offerings, communication and beyond. If that sounds big, that's because it is. Reimagining your business to be mobile-first could be the craziest change you've made since “going online.” Before, you were opening a door to
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The Content Distribution Playbook - Whiteboard Friday

November 14, 2019 | SEO Resources
Posted by rosssimmondsIf you're one of the many marketers that shares your content on Facebook, Twitter, and Linked before calling it good and moving on, this Whiteboard Friday is for you. In a super actionable follow-up to his MozCon 2019 presentation, Ross Simmonds reveals how to go beyond the mediocre when it comes to your content distribution plan, reaching new audiences in just the right place at the right time. Click on the whiteboard
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The pros and cons of headless for B2B ecommerce

November 14, 2019 | Web Marketing
Carla Gonzales is no stranger when it comes to B2B digital transformations. Throughout her career she has successfully implemented several B2B ecommerce websites and as Ecommerce Business Manager at Würth Louis & Company, she brings plenty of insight and experience to best navigate the organization and her team through their latest digital initiative. “There is a huge need in the B2B market to build a digital presence, to create at lea
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Building a Local Marketing Strategy for Franchises [Guide Sneak Peek]

November 12, 2019 | SEO Resources
Posted by MiriamEllis A roller is a good tool for painting a house in big, broad strokes. But creating a masterpiece of art requires finer brushes. Franchises face a unique challenge here: they know how to market at the national level, but often lack the detailed tools for reaching their local customers at a granular level. Google has stated that localization of search results is the greatest form of personalization they currently engage in. F
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Want to improve customer loyalty? Start with inventory visibility

November 12, 2019 | Web Marketing
Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. According to Forrester Research, “Consumerization is driving the B2B ecommerce experience. All B2B customers are also B2C consumers. And like it or not, they're compari
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The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]

November 11, 2019 | SEO Resources
Posted by amandamilliganI've always considered the most challenging part about digital marketing to be prioritizing. There are hundreds of tactics available to you, and it can be overwhelming to determine which of them are most appropriate for your marketing goals and your target audience. (And we all know what happens when you try to do too much — you do it all poorly.) It's critical to analyze the attitudes and behaviors of your current and p
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How online retailers can profit from Singles’ Day and the global shopping festival

November 11, 2019 | Web Marketing
Singles' Day (11.11) began on Chinese university campuses in the mid-1990s as a counterpoint to Valentine's Day for couples. Now 11.11, four 1s as the date is written, is a $30 billion global shopping event, bigger than last year's record-breaking $7.9 billion Cyber Monday online shopping day in the US. Popularized in 2009 by an executive named Daniel Zhang who used the date to promote Tmall, Alibaba's virtual mall for brands, with just 27 mer
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Brands vs Ads

November 8, 2019 | SEO Resources
About 7 years ago I wrote about how the search relevancy algorithms were placing heavy weighting on brand-related signals after Vince & Panda on the (half correct!) presumption that this would lead to excessive industry consolidation which in turn would force Google to turn the dials in the other direction. My thesis was Google would need to increasingly promote some smaller niche sites to make general web search differentiated from other web
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