Picture of the Day

December 5, 2019 | Top Rated
No matter what experience level you are, you can use these tips to take amazing pictures. You will find out more about composition and features so you can take artistic and personal pictures. If you know that you have a really important shoot the next day, make sure that you get ample rest. Yes, a lack of sleep will directly result in loss of judgment, which will hurt the quality of the shots that you take. Get at least eight hours of rest th
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Where will we go with Personalized Knowledge Graphs?

September 21, 2020 | SEO Resources
I've written a couple of posts about patents at Google on personalized knowledge graphs (a topic worth thinking about seriously).When Google introduced the “Knowledge Graph” in 2012, they told us about just one knowledge graph. But it appears that they didn't intend the idea of a knowledge graph to be a singular one – there are more than one knowledge graph.Google later came out with a patent that told us about how each query might return
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New open source robots.txt projects

September 21, 2020 | SEO Resources
Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we've seen people build new tools with it, contribute to the open source library (effectively improving our production systems- thanks!), and release new language versions like golang and rust, which make it easier for developers to build new tools.With the intern season ending here at Google, we wanted to highlight
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Search Intent and SEO: A Quick Guide

September 20, 2020 | SEO Resources
Posted by DawnMacriUnderstanding search intent can be the secret ingredient that brings your content strategy from okay to outstanding. As an SEO Strategist at a digital marketing agency (Brainlabs), we often find clients on the brink of ranking success. They're sitting on stellar content that simply isn't ranking for their target keywords. Why? Oftentimes, the keywords and the intent simply don't match. Here we'll discuss the different types of
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The Theory Behind Ranking Factors — Whiteboard Friday

September 17, 2020 | SEO Resources
Posted by rjonesx.Since day one of SEO, marketers have tried to determine what factors Google takes into account when ranking results on the SERPs. In this brand new Whiteboard Friday, Russ Jones discusses the theory behind those ranking factors, and gives us some improved definitions and vocabulary to use when discussing them. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, fo
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Googlebot will soon speak HTTP/2

September 17, 2020 | SEO Resources
Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2. Ever since mainstream browsers started supporting the next major revision of HTTP, HTTP/2 or h2 for short, web professionals asked us whether Googlebot can crawl over the upgraded, more modern version of the protocol. Today we're announcing that starting mid November 2020, Googlebot will support crawling over HTTP/2 for select sites. What is HT
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Sharing what we learned on the first Virtual Webmaster Unconference

September 15, 2020 | SEO Resources
The first Virtual Webmaster Unconference successfully took place on August 26th and, as promised, we'd like to share the main findings and conclusions here.How did the event go?As communicated before, this event was a pilot, in which we wanted to test a) if there was an appetite for a very different type of event, and b) whether the community would actively engage in the discussions.To the first question, we were overwhelmed with the interest to
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What Shifts in Product Demand Mean for SEO

September 14, 2020 | SEO Resources
Posted by SabrinaBombergerIf you're working in e-commerce through the COVID-19 crisis, you've likely noticed some wild shifts in the way your products are viewed and consumed by the public. After all, the needs of the entire world have changed in some capacity. It makes sense that purchasing habits have, too. This shift in demand might require an equal shift in your marketing strategy. As an SEO, you need to make sure that you understand the new
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How To Focus Your SEO Strategy: A Quick Guide for Businesses New to Online Optimization

September 13, 2020 | SEO Resources
Posted by AnnaleisMontgomeryWith businesses making the move to serve their customers primarily online and the footfall of customers in physical stores dropping dramatically, the value of SEO has been rediscovered. Businesses are now paying closer attention to their online experience and how they can compete on the internet. This post will offer a guide to businesses looking to enhance their organic reach and traffic, by providing some SEO solutio
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How to Prioritize Your Link Building Efforts & Opportunities — Best of Whiteboard Friday

September 10, 2020 | SEO Resources
Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In this popular Whiteboard Friday originally published in 2017, Rand Fishkin builds out a framework you can still use today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolu
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How to Choose Google My Business Categories (With Cool Tools!)

September 8, 2020 | SEO Resources
Posted by MiriamEllisImage credit: Danny Sternfeld In creating a Google My Business listing for your local business, making a data-based decision is one of the most important steps you'll be taking. Just how influential are the categories you select? Our recent State of the Local SEO Industry 2020 survey found that, out of all factors, GMB elements (which include categories) have the greatest impact on local pack rankings. Choose wisely, and thes
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