Google Giving Less Weight to Reviews of Places You Stop Visiting?

December 18, 2017 | SEO Resources
I don't consider myself paranoid, but after reading a lot of Google patents, I've been thinking of my phone as my Android tracking device. It's looking like Google thinks of phones similarly; paying a lot of attention to things such as a person's location history. After reading a recent patent, I'm fine with Google continuing to look at my location history, and reviews that I might write, even though there may not be any financial benefit to m
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Getting your site ready for mobile-first indexing

December 18, 2017 | SEO Resources
When we announced almost a year ago that we're experimenting with mobile-first indexing, we said we'd update publishers about our progress, something that we've done the past few months through public talks in office hours on Hangouts on Air and at conferences like Pubcon.To recap, currently our crawling, indexing, and ranking systems typically look at the desktop version of a page's content, which may cause issues for mobile searchers when that
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#NoHacked 3.0: Tips on prevention

December 14, 2017 | SEO Resources
Last week on Understanding how your site was compromised is an important part of protecting your site from attacks, here sometop ways that sites get compromised by spammers.Be mindful of your sources! Be very careful of a free premium theme/plugin! You probably have heard about free premium plugins! If you've ever stumbled upon a site offering you plugins you normally have to purchase for free, be very careful. Many hackers lure you in by copyin
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Image Link Building - Whiteboard Friday

December 14, 2017 | SEO Resources
Posted by BritneyMullerImage link building is a delicate art. There are some distinct considerations from traditional link building, and doing it successfully requires a balance of creativity, curiosity, and having the right tools on hand. In today's Whiteboard Friday, Moz's own SEO and link building aficionado Britney Muller offers up concrete advice for successfully building links via images. Click on the whiteboard image above to open a hi
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Moz the Monster: Anatomy of an (Averted) Brand Crisis

December 13, 2017 | SEO Resources
Posted by Dr-PeteOn the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called "Moz the Monster". If you're from the UK, John Lewis needs no introduction, but for our American audience, they're a high-end retail chain that's gained a reputation for a decade of amazing Christmas ads. It's estimated that John Lewis spent upwards of £7m on this campaign (roughly $9.4M). It quickly became cl
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A revamped SEO Starter Guide

December 12, 2017 | SEO Resources
There are lots of resources out there to create great websites. Website owners often ask Google what our recommended practices are to make sure great websites are search-engine-friendly. Traditionally, our resources for beginners were the SEO Starter Guide and the Webmaster Academy. To help webmasters create modern, search-engine-friendly websites, we're announcing today the launch of a new, updated SEO Starter Guide.The traditional SEO Starter G
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Keyword Research Beats Nate Silver’s 2016 Presidential Election Prediction

December 12, 2017 | SEO Resources
Posted by BritneyMuller100% of statisticians would say this is a terrible method for predicting elections. However, in the case of 2016's presidential election, analyzing the geographic search volume of a few telling keywords “predicted” the outcome more accurately than Nate Silver himself. The 2016 US Presidential Election was a nail-biter, and many of us followed along with the famed statistician's predictions in real time on FiveThirtyEigh
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Not-Actually-the-Best Local SEO Practices

December 10, 2017 | SEO Resources
Posted by MiriamEllisIt's never fun being the bearer of bad news. You're on the phone with an amazing prospect. Let's say it's a growing appliance sales and repair provider with 75 locations in the western US. Your agency would absolutely love to onboard this client, and the contact is telling you, with some pride, that they're already ranking pretty well for about half of their locations. With the right strategy, getting them the rest of the way
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#NoHacked 3.0: How do I know if my site is hacked?

December 8, 2017 | SEO Resources
Last week #NoHacked is back on our Why do sites get hacked? Hackers havedifferent motives for compromising a website, and hack attacks can be very different, so they are not always easily detected. Here are some tips which will help you in detecting hacked sites! Getting started:Start with our guide "How do I know if my site is hacked?" if you've received a security alert from Google or another party. This guide will walk you through basic step
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What Do Google's New, Longer Snippets Mean for SEO? - Whiteboard Friday

December 7, 2017 | SEO Resources
Posted by randfishSnippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike. Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday. Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we're chatting about Goo
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