The Advanced Guide to Keyword Clustering

November 12, 2018 | SEO Resources
Posted by tomcasanoIf your goal is to grow your organic traffic, you have to think about SEO in terms of “product/market fit.”Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). The “fit” is optimization. To grow your organic traffic, you need your content to mirror the reality of what users are actually searching for. Your content planning and creation,
Read More »

PageSpeed Insights, now powered by Lighthouse

November 12, 2018 | SEO Resources
At Google, we know that Pagespeed Insights is now powered by LighthousePageSpeed Insights provides the following information: Lab Data. PSI fetches and analyzes the page using Lighthouse, which simulates how a mobile device loads a page. It computes a set of performance metrics for the page (such as First Contentful Paint and Time to Interactive) and summarizes these metrics with a performance score from 0-100. Scores are categorized into three l
Read More »

The Difference Between URL Structure and Information Architecture - Whiteboard Friday

November 8, 2018 | SEO Resources
Posted by willcritchlowQuestions about URL structure and information architecture are easy to get confused, but it's an important distinction to maintain. IA tends to be more impactful than URL decisions alone, but advice given around IA often defaults to suggestions on how to best structure your URLs. In this Whiteboard Friday, Will Critchlow helps us distinguish between the two disparate topics and shares some guiding questions to ask about eac
Read More »

Notifying users of unclear subscription pages

November 8, 2018 | SEO Resources
Every month, millions of Chrome users encounter pages with insufficient mobile subscription information. Surprising charges that come from unclear communication are a poor user experience. That's why starting from Chrome 71 (December 2018), Chrome will show a warning before these pages, so that users can make informed decisions when signing up to mobile based subscription services. Users will be offered the choice to proceed to the page or go bac
Read More »

Foundations of Commerce: Grit before Glitz

November 5, 2018 | Web Marketing
The race to get a product or service in front of a customer, or the desire for a customer to want or need a product or service has been running for thousands of years. Around 2700 BC, China mastered the ability to create silk from silkworm protein fibers. Sitting on this monopoly (the emperors of China refused to share the secret of silk production), China traded silk with other countries, creating a luxury “brand.” Demand for silk was so hig
Read More »

What the Local Customer Service Ecosystem Looks Like in 2019

November 4, 2018 | SEO Resources
Posted by MiriamEllisEverything your brand does in the new year should support just one goal: better local customer service. Does this sound too simple? Doesn't marketing brim with a thousand different tasks? Of course — but if the goal of each initiative isn't to serve the customer better, it's time for a change of business heart. By putting customers, and their problems, at the absolute center of your brand's strategy, your enterprise will co
Read More »

API-first commerce: Why it’s OK to lose your head

November 2, 2018 | Web Marketing
In an effort to differentiate and compete, top brands are choosing a best-of-breed architectural approach due to the inherent limitations of monolithic commerce applications. As a result, headless API-first commerce is gaining momentum and traction across many industries. So why is it OK to lose your head now? Here are the top challenges to consider: Challenge 1: Lack of control over front-end experiences Traditional full-stack commerce platfo
Read More »

How Do Sessions Work in Google Analytics? - Whiteboard Friday

November 1, 2018 | SEO Resources
Posted by Click on the whiteboard image above to open a high-resolution version in a new tab!Video TranscriptionHello, Moz fans, and welcome to another edition of Whiteboard Friday. I am Tom Capper. I am a consultant at Distilled, and today I'm going to be talking to you about how sessions work in Google Analytics. Obviously, all of us use Google Analytics. Pretty much all of us use Google Analytics in our day-to-day work. Data from the platform
Read More »

How Google’s Knowledge Graph Updates Itself by Answering Questions

October 29, 2018 | SEO Resources
How A Knowledge Graph Updates Itself To those of us who are used to doing Search Engine Optimization, we've been looking at URLs filled with content, and links between that content, and how algorithms such as PageRank (based upon links pointed between pages) and information retrieval scores based upon the relevance of that content have been determining how well pages rank in search results in response to queries entered into search boxes by searc
Read More »

Introducing reCAPTCHA v3: the new way to stop bots

October 29, 2018 | SEO Resources
Today, we're excited to introduce reCAPTCHA v3, our newest API that helps you detect abusive traffic on your website without user interaction. Instead of showing a CAPTCHA challenge, Fighting Bots Your WayAnother big benefit that you'll get from reCAPTCHA v3 is the flexibility to prevent spam and abuse in the way that best fits your website. Previously, the reCAPTCHA system mostly decided when and what CAPTCHAs to serve to users, leaving you with
Read More »