The Consumer Internet of Things is About to Explode

August 24, 2016 | Web Marketing
In industrial manufacturing, machine-to-machine communications allows sensors in one place to communicate with control systems for an automated response.For example, if the temperature in a commercial food processor reached a critical high, a sensor could send that information through a supervisory control and data acquisition system. In response, the control system could trigger a cooling system to bring the temperature down. No human interactio
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NEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro

August 24, 2016 | SEO Resources
Posted by Dr-PeteFrom Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features have remade the search marketing landscape. After three years of planning and many months of work, I'm thrilled to announce the launch of advanced SERP feature tracking in Moz Pro, available immediately to all customers! Using the most comprehensive data set on the market, Moz Pro now provides advanced analysis of the 16 features listed below: T
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Reaching Your Golden Influencers with Content Through LinkedIn Ads

August 23, 2016 | SEO Resources
Posted by WilcoxAJWe're all well aware that the tides have shifted in SEO. Building links for the sake of building links is no longer the best strategy. We've all heard the gospel of great content being preached: "Just create great content, and the links will naturally come." While this may be true for brands with existing followings, it's often a very different story for most SMBs. The fact of the matter is that if a brand lacks social presenc
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Google Granted Design Patent on Camera Bracelet

August 23, 2016 | SEO Resources
This design patent shows off a camera mounted on a bracelet. It doesn't tell us anything about the camera beyond showing off the design of the camera. I looked for profiles of the inventors listed on the patent, and I think the ones I found may be the ones involved in the creation of this design (though I can't be completely certain). There does looks like there is some hardware design involving cameras among the skills in the profiles I foun
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Helping users easily access content on mobile

August 23, 2016 | SEO Resources
In Google Search, our goal is to help users quickly find the best answers to their questions, regardless of the device they're using. Today, we're announcing two upcoming changes to mobile search results that make finding content easier for users. Simplifying mobile search results Two years ago, we added a An example of an intrusive popup An example of an intrusive standalone interstitial Another example of an intrusive standalone interstitial
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Google's Future is in the Cards

August 22, 2016 | SEO Resources
Posted by Dr-PeteGoogle is constantly testing new design elements, but over the past few months they've been testing a change that, while it might seem small on the surface, represents a major philosophical shift. The screenshots in this post were all captured on live SERPs but appear to be tests and have not rolled out permanently. Here's an example of the basic change: Notice how each result (ads and organic) is wrapped in a container and visu
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Making Sense of Google's Updates in Local Search

August 21, 2016 | SEO Resources
Posted by George-FreitagLast week, Casey Meraz did a great breakdown on the state of local, showing where you should be heading with your strategy and answering some tough questions about the future of local search. Today, let's look at all the recent changes that Google itself has been making to its own local product and examine how that will help you understand where they're heading.This has been a big year for local search, with Google launchi
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When and How to Listen to Google's Public Statements About SEO - Whiteboard Friday

August 18, 2016 | SEO Resources
Posted by Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHowdy, Moz fans. Welcome to another edition of Whiteboard Friday. This week we're going to chat about the public statements that Googlers make and how we, as marketers, as SEOs, should be interpreting and understanding those statements. So I actually wrote down a few things that Googlers have said. These are quotes taken from websites t
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Responsive Design is Killing Two-Thirds of Your Conversions. Here's How to Fix It.

August 17, 2016 | SEO Resources
Posted by TaliaGwAllow me to start with a quick summary of this article: There's a 270% gap in conversions between desktop and mobile, because mobile websites suck and we're all doing it wrong. (Now that I've gotten that out of the way, I'll explain why and what needs to be done to fix this.)At its essence, responsive design is supposed to make a cross-device world a more seamless experience by adapting your desktop design to a smaller mobile scr
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Moz is Doubling Down on Search

August 17, 2016 | SEO Resources
Posted by SarahBirdHi Moz community,We wouldn't be here without you so I wanted to give you a brief update on some big changes happening at Moz.Tl;dr: We're focusing our efforts on core SEO such as rank tracking, keyword research, local listings, duplicate management, on-page, crawl, and links. In the future, we'll no longer offer Moz Content or Followerwonk. How is Moz's strategy changing? Back in 2012, we started to invest in a broad feature se
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