Picture of the Day

December 5, 2019 | Top Rated
No matter what experience level you are, you can use these tips to take amazing pictures. You will find out more about composition and features so you can take artistic and personal pictures. If you know that you have a really important shoot the next day, make sure that you get ample rest. Yes, a lack of sleep will directly result in loss of judgment, which will hurt the quality of the shots that you take. Get at least eight hours of rest th
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How spam reports are used at Google

July 3, 2020 | SEO Resources
Thanks to our users, we receive hundreds of spam reports every day. While many of the spam reports lead to manual actions, they represent a small fraction of the manual actions we issue. Most of the manual actions come from the work our internal teams regularly do to detect spam and improve search results. Today we're updating our Help Center articles to better reflect this approach: we use spam reports only to improve our spam detection algorith
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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

July 2, 2020 | SEO Resources
Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Frida
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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

July 2, 2020 | SEO Resources
Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Frida
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How Google Might Rank Image Search Results

July 2, 2020 | SEO Resources
Changes to How Google Might Rank Image Search ResultsWe are seeing more references to machine learning in how Google is ranking pages and other documents in search results.That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind.It's still worth considering some of those older ranking signals because they may play a role in how things are ranked.As I was going t
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How Google Might Rank Image Search Results

July 2, 2020 | SEO Resources
Changes to How Google Might Rank Image Search ResultsWe are seeing more references to machine learning in how Google is ranking pages and other documents in search results.That seems to be a direction that will leave what we know as traditional, or old school signals that are referred to as ranking signals behind.It's still worth considering some of those older ranking signals because they may play a role in how things are ranked.As I was going t
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Behind the Scenes at MozCon Virtual

July 1, 2020 | SEO Resources
Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blan
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Behind the Scenes at MozCon Virtual

July 1, 2020 | SEO Resources
Posted by Dr-PeteRe-imagining MozCon hasn't been easy. I won't lie — I'll miss seeing so many of you in person, and, yes, I'll miss the magic of the big stage. We're working hard to make this year special, including leveling up our speakers for their remote sessions. I recently shared my own set-up on Twitter: This stirred up quite a bit of interest in our set-up and equipment list, so thanks to Cheryl on our events team for filling in the blan
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Thinking Beyond the Link Building “Campaign” [Case Study]

June 29, 2020 | SEO Resources
Posted by Paddy_MooganOver the years, I've often referred to our link building work as “campaigns”, which isn't wrong, but isn't completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the busines
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Thinking Beyond the Link Building “Campaign” [Case Study]

June 29, 2020 | SEO Resources
Posted by Paddy_MooganOver the years, I've often referred to our link building work as “campaigns”, which isn't wrong, but isn't completely right, either. I think that as an industry we need to alter our mindset to focus on what link building should be: an ongoing, integrated, business-as-usual activity. Link building processes that work for brands now and that will continue to work in the future need to sit closer to the rest of the busines
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How to Choose the Most Link-Worthy Data Source for Your Content

June 28, 2020 | SEO Resources
Posted by DomenicaFractl has produced thousands of content marketing campaigns across every topic, and for the past seven years, we've been keeping track of each and every campaign in order to refine and improve the content we produce on behalf of our clients. In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and s
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