How the visual discovery engine of Pinterest is revolutionizing ecommerce

July 16, 2019 | Web Marketing
I see it, I like it, I pin it, I get it Visual search is the latest emerging ecommerce trend with great potential to transform the digital shopping experience. However, we're merely scratching the surface on its influence on the buyer journey – from social media to SEO there is still a lot of data and machine learning to uncover. But what we do know, is it's currently favored over text description when it comes to shopping online. Int
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Primed for disruption: 12 wacky Amazon patents fueling the future of fulfillment

July 15, 2019 | Web Marketing
With 2018's Prime Day moving over 100 million products (expected to grow this year) — fast and reliable fulfillment is top-of-mind for the world's largest retailer. And it's no surprise Amazon's so patent-happy when it comes to improving logistics. We've rounded up 12 of the wackiest ideas Amazon's patented (so far) that could forever transform fulfillment as we know it. While there's no guarantee they will see full fruition, these filings give
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7 SEM strategies B2B organizations need to be deploying

July 12, 2019 | Web Marketing
For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they're capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes. Relying on some basic principles, mobile and website development companiescontinue to look for innovative ways to reach targe
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12 critical KPIs for multichannel ecommerce

July 11, 2019 | Web Marketing
Are you selling on both Amazon's marketplace and your own digital storefront? Have you experimented (successfully or not) with Facebook ads, PPC and contextual banner ads? Do you wonder what Instagram's shopability and the streaming wars will mean for your audience reach? Chances are you answered yes to all of those questions. Because we're now living in an ecommerce world where multichannel is mainstream. You have a general sense that mul
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How Google May Handle Question Answering when Facts are Missing

July 10, 2019 | SEO Resources
I wrote about a similar patent in the post, Google Extracts Facts from the Web to Provide Fact Answers This one introduces itself with the following statement, indicating a problem that Google may have with answering questions from the facts it may collect from the Web to fill its knowledge graph: Embodiments relate to relational models of knowledge, such as a graph-based data store, can be used to provide answers to search queries. Such models d
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How to leverage real-time data to solve for shopping cart abandonment

July 10, 2019 | Web Marketing
After dealing with lingering disjointed legacy systems, an ecommerce practitioner's next biggest gripe is most likely, shopping cart abandonment. But we have the answer to solve for this challenge, which negatively impacts ecommerce at a rate of about 70%. By using real-time shopper data, organizations can predict cart abandonment before it happens. Compared to email reminders—a post-abandonment action is proactive and can engage shoppers w
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AR and VR in retail: do shoppers buy the hype?

July 9, 2019 | Web Marketing
Close your eyes and picture the “future of shopping.” Did you envision a customer wearing goggles, head back and hands waving in the air? Be honest… Virtual reality (VR) is projected to generate $1.8 billion for retail and marketing by 2022 and its baby cousin augmented reality (AR) already hit $3 billion in 2018. With ecommerce poised to become mobile AR's largest revenue stream, 32% of brands and retailers plan to use AR or VR within 3 ye
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3 AI tools to help predict ecommerce consumer behavior

July 8, 2019 | Web Marketing
Artificial intelligence (AI) has the potential to substitute humans in different tasks including the ones that require professional analysis. While 30 years ago big data analysis was a costly and time-consuming process, with the advent of AI tools, business owners can delegate this task to their digital assistants. In such a way, employees can allocate more time to creative tasks, problem-solving and discussions, which positively affects their pe
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5 benefits of content personalization for B2B marketers

July 5, 2019 | Web Marketing
There's more to personalization than addressing your customers by name. It's about showing that you value them, and building stronger relationships with your base. This is as true in the B2B space as it is in consumer marketing. In fact, 87% of consumerssay that personalized content impacts their perception of a brand. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they shou
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4 inbound marketing hacks to boost engagement and conversions

July 3, 2019 | Web Marketing
When it comes to navigating the digital noise in today's competitive ecommerce landscape, many businesses are finding frustrations with their current digital marketing tactics to convert prospects. Now is the time to focus on inbound marketing strategies and we've curated a list of the top four hacks to boost your brand's engagement and conversions. 1. Harness the power of SEO For every business looking to increase sales and reach more p
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