The Ultimate Cheat Sheet for Taking Full Control of Your Google Knowledge Panels

October 22, 2018 | SEO Resources
Posted by MiriamEllisThey say you can't squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. As Google acts to confine ever-more stages of the local consumer journey within their own interface, local enterprises need to assume as much control as possible over the aspects of the Google Knowledge
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How to Get More Keyword Metrics for Your Target Keywords

October 21, 2018 | SEO Resources
Posted by Bill.SebaldIf you're old in SEO years, you remember the day [not provided] was introduced. It was a dark, dark day. SEOs lost a vast amount of trusty information. Click data. Conversion data. This was incredibly valuable, allowing SEOs to prioritize their targets.Google said the info was removed for security purposes, while suspicious SEOs thought this was a push towards spending more on AdWords (now Google Ads). I get it — since AdWo
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Overcoming Blockers: How to Build Your Red Tape Toolkit - Whiteboard Friday

October 18, 2018 | SEO Resources
Posted by HeatherPhysiocHave you ever made SEO recommendations that just don't go anywhere? Maybe you run into a lack of budget, or you can't get buy-in from your boss or colleagues. Maybe your work just keeps getting deprioritized in favor of other initiatives. Whatever the case, it's important to set yourself up for success when it comes to the tangled web of red tape that's part and parcel of most organizations. In this week's Whiteboard Frida
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5 Ways We Improved User Experience and Organic Reach on the New Moz Help Hub

October 15, 2018 | SEO Resources
Posted by jocameronWe're proud to announce that we recently launched our brand-new Help Hub! This is the section of our site where we store all our guides and articles on how to use Moz Pro, Moz Local, and our research tools like Link Explorer.Our Help Hub contains in-depth guides, quick and easy FAQs, and some amazing videos like this one. The old Help Hub served us very well over the years, but with time it became a bit dusty and increasingly d
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Ecommerce Microservices: The Good, the Bad and the Ugly

October 15, 2018 | Web Marketing
As previously published on LinkedIn, Ana Milevskaja outlines the facts about microservices that commerce pros should know about. Hardly a day goes by without an article about ecommerce microservices. Microservices is a hot new paradigm for commerce back end among many commerce practitioners. Many developers are experimenting with microservices and others are embracing them head on. Many more practitioners out there will get on the microservices b
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B2B ecommerce: the four challenges to face for long-term growth

October 15, 2018 | Web Marketing
Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. It's either innovate or die. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? It's all about the disruption.
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How Google might Identify Primary Versions of Duplicate Pages

October 12, 2018 | SEO Resources
I came across this statement on the Web earlier this week, and wondered about it, and decided to investigate more: If there are multiple instances of the same document on the web, the highest authority URL becomes the canonical version. The rest are considered duplicates. ~ Link inversion, the least known major ranking factor. unsplash-logoLuke LeungI read that article from Dejan SEO, and thought it was worth exploring more. As I was looking aro
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Google is introducing its Product Experts Program!

October 12, 2018 | SEO Resources
Over 12 years ago, we started answering webmaster questions and listening to feedback on our Some of the Webmaster forum participantsToday, we're excited to announce that we're rebranding and relaunching the Top Contributor program as Google's Product Experts program! Same community of experts, shiny new brand.Over the following days, we'll be updating our badges in the forums so you can recognize who our most passionate and dedicated Product Exp
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How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

October 11, 2018 | SEO Resources
Posted by DiTomasoShowing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. C
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Why We're Doubling Down on the Future of SEO - Moz + STAT

October 10, 2018 | SEO Resources
Posted by Dr-PeteSearch is changing. As a 200-person search marketing software company, this isn't just a pithy intro – it's a daily threat to our survival. Being an organic search marketer can be frustrating when even a search like "What is SEO?" returns something like this... ...or this... ...or even this... So, why don't we just give up on search marketing altogether? If I had to pick just one answer, it's this – because search still drive
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