Local SEO & Beyond: Ranking Your Local Business in 2017

February 22, 2017 | SEO Resources
Posted by Casey_MerazIn 2016, I predicted that ranking in the 3-pack was hard and it would continually get more competitive. I maintain that prediction for 2017, but I want to make one thing clear. If you haven't done so, I believe local businesses should start to look outside of a local-SEO-3-Pack-ONLY focused strategy. While local SEO still presents a tremendous opportunity to grow your business, I'm going to look at some supplementary organic
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Proximity to Searcher is the New #1 Local Search Ranking Factor

February 21, 2017 | SEO Resources
Posted by WhitesparkHave you noticed that a lot of local pack results don't seem to make sense these days? Almost every time I search Google for a local search term, the pack results leave me wondering, “Why are these businesses ranking?” For example, take a look at the results I get for “plumbers”: (Searched in an incognito Chrome browser on PC in Edmonton) Here's a quick summary of the basic local ranking factors for the businesses in t
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Branding Success: How to Use PPC to Amplify Your Brand

February 20, 2017 | SEO Resources
Posted by purna_vHere's a question for you:Do you think a brand can influence your behavior outside of purchase preference? Put another way, will seeing the North Face logo make you want to take up hiking in the snow?A few years ago, researchers at Duke University conducted an experiment with 341 students. Their goal? Studying what makes a brand powerful and how we're influenced by brands. As part of this study, the students were asked to complet
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Strategic SEO Decisions to Make Before Website Design and Build

February 19, 2017 | SEO Resources
Posted by Maryna_SamokhinaThe aim: This post highlights SEO areas that need to be addressed and decided on before the website brief is sent to designers and developers. Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a conversion funnel review, you have to deliver some tough recommendations: “You have to redesign your site architecture,” or “You have
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How to Prioritize Your Link Building Efforts & Opportunities - Whiteboard Friday

February 16, 2017 | SEO Resources
Posted by randfishWe all know how effective link building efforts can be, but it can be an intimidating, frustrating process — and sometimes even a chore. In today's Whiteboard Friday, Rand builds out a framework you can start using today to streamline and simplify the link building process for you, your teammates, and yes, even your interns. Click on the whiteboard image above to open a high-resolution version in a new tab!Video Transcripti
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How We Increased Our Email Response Rate from ~8% to 34%

February 15, 2017 | SEO Resources
Posted by As opposed to their predecessors, today's savvy post-digital users value personalization, customization, and participation. Our hypothesis was as follows: If we can craft an email user experience that improves upon these three values, our reply rate will spike.The results: Too hot to handle3 successful tests later, our reply rate has gone from 8% all the way up to 34%.And our guest blog content queue is piling up faster than the lines a
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Accelerate Your SEO Knowledge: New SEO Bootcamps and In-House Training from Moz

February 14, 2017 | SEO Resources
Posted by BrianChildsSEO training classes provide a smart, accessible way to accelerate your knowledge of our industry's best practices, tools, and processes. For several months we've offered three workshops on our SEO Training page that focused on core SEO capabilities like keyword research, competitor research, and site audits. Starting now in February 2017, we're expanding these classes to include more topics and more opportunities to help you
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The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

February 13, 2017 | SEO Resources
Posted by MiriamEllisMaybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives on challenges. In this post, Rand Fishkin, Dr. Pete Meyers, George Freitag, Britney Muller, and I peer into the future in hopes of helping your local business or local search marketing agency be mentally and tactically prepared for an exciting ride in the year ahead. 1. There will
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Ranking Local Businesses Based Upon Quality Measures including Travel Time

February 13, 2017 | SEO Resources
An Antique shop, formerly an apple factoryCan the amount of travel time someone might take to get to a place be a good indication of the quality of that place? That is the assumption behind a recently granted patent from Google. Travel time in the patent is referred to as a “time investment a person may be willing to make to visit a specific location.” The patent provides more details with the words: Quality measures for locations are often
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How to Uncover Hidden Keyword-Level Data Using Google Sheets

February 12, 2017 | SEO Resources
Posted by SarahLivelyTL;DRKeyword-level data isn't gone, it's just harder to get to. By using Google Sheets to marry the data from Search Console and Google Analytics into a sheet, you'll have your top keywords and landing page engagement metrics together (for free!). It's not perfect keyword-level data, but in 7 steps you can see the keywords that drove clicks to a page and the organic engagement metrics for that page, all together in one place.
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