Using Ngram Phrase Models to Generate Site Quality Scores

September 21, 2017 | SEO Resources
Source: https://commons.wikimedia.org/wiki/File:Scrabble_game_in_progress.jpgPhotographer: McGeddonCreative Commons License: Attribution 2.0 GenericNavneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It's worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Go
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10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday

September 21, 2017 | SEO Resources
Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about. https://fast.wistia.net/embed/iframe/jriewz7jav?videoFo
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Virtual Versus Augmented Reality? Which one will win out?

September 21, 2017 | Web Marketing
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes. Brands can extend interactive, transactional experiences
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How to Prioritize SEO Tasks [+Worksheet]

September 20, 2017 | SEO Resources
Posted by BritneyMuller“Where should a company start [with SEO]?” asked an attendee after my AMA Conference talk. As my mind spun into a million different directions and I struggled to form complete sentences, I asked for a more specific website example. A healthy discussion ensued after more direction was provided, but these “Where do I start?” questions occur all the time in digital marketing. SEOs especially are in a constant state of
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So You Want to Build a Chat Bot – Here's How (Complete with Code!)

September 19, 2017 | SEO Resources
Posted by R0bin_L0rdYou're busy and (depending on effective keyword targeting) you've come here looking for something to shave months off the process of learning to produce your own chat bot. If you're convinced you need this and just want the how-to, skip to "What my bot does." If you want the background on why you should be building for platforms like Google Home, Alexa, and Facebook Messenger, read on. Why should I read this? Do you remember w
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The Anatomy of a $97 Million Page: A CRO Case Study

September 18, 2017 | SEO Resources
Posted by jkuriaIn this post, we share a CRO case study from Protalus, one of the fastest-growing footwear companies in the world. They make an insole that corrects the misalignment suffered by roughly 85% of the population. Misalignment is the cause of most back, knee, and foot pain. Back pain alone is estimated to be worth $100 billion a year. Summary We (with Protalus' team) increased direct sales by 91% in about 6 months through one-click ups
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The State of APIs: an infographic cheat-sheet

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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The State of APIs: infographic

September 15, 2017 | Web Marketing
Leading industry research firm, Gartner Inc., recognized API-based commerce platforms as the next-gen category of commerce evolution. But not all APIs are equal. In commerce where delivering contextual and consistent customer experiences across multiple touchpoints at scale is top priority, which API is the best fit for your unique business needs? Hypermedia API allows companies to surface commerce interactions at any touchpoint, enabling a new l
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Understanding and Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity - Whiteboard Friday

September 14, 2017 | SEO Resources
Posted by randfishHow does the flow of link equity work these days, and how can you harness its potential to help improve your rankings? Whether you're in need of a refresher or you've always wanted a firmer grasp of the concept, this week's Whiteboard Friday is required watching. Rand covers the basic principles of link equity, outlines common flow issues your site might be encountering, and provides a series of action items to ensure your site
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How to move from m-dot URLs to responsive site

September 14, 2017 | SEO Resources
With more sites moving towards responsive web design, many webmasters have questions about migrating from Configure 301 redirects on the old mobile URLs to point to the responsive versions (the new pages). These redirects need to be done on a per-URL basis, individually from each mobile URLs to the responsive URLs. Remove any mobile-URL specific configuration your site might have, such as conditional redirects or a vary HTTP header. As a goo
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