How to Get New Clients at Every Stage of Your Business

January 15, 2018 | SEO Resources
Posted by dohertyjfI remember when I first went out on my own to build my business. Because I planned to bootstrap the product into existence, I needed to pick up some consulting work to cover my own bills before I felt comfortable taking time to build my product. I had a sizable group of peers that I contacted to let them know that I was no longer with my last company and was looking to bring on a few new clients. Within a week, I had to stop ta
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Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

January 11, 2018 | SEO Resources
Posted by randfishMany of us rely on the search volume numbers Google AdWords provides, but those numbers ought to be consumed with a hearty helping of skepticism. Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet intrinsically distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we
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9 Predictions for SEO in 2018

January 10, 2018 | SEO Resources
Posted by randfishFor the last decade, I've made predictions about how the year in SEO and web marketing would go. So far, my track record is pretty decent — the correct guesses outweigh the wrong ones. But today's the day of reckoning, to grade my performance from 2017 and, if the tally is high enough, share my list for the year ahead. In keeping with tradition, my predictions will be graded on the following scale:Nailed It (+2) – When a pre
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Commerce Trends for 2018: #1 Personalization in B2B

January 10, 2018 | Web Marketing
For a few years, personalization has been B2C commerce's favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. But do B2C techni
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Real-world data in PageSpeed Insights

January 10, 2018 | SEO Resources
PageSpeed Insights provides information about how well a page adheres to a set of best practices. In the past, these recommendations were presented without the context of how fast the page performed in the real world, which made it hard to understand when it was appropriate to apply these optimizations. Today, we're announcing that PageSpeed Insights will use data from the Chrome User Experience Report to make better recommendations for develope
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Troubleshooting Local Ranking Failures [Updated for 2018]

January 9, 2018 | SEO Resources
Posted by MiriamEllisI love a mystery… especially a local search ranking mystery I can solve for someone. Now, the truth is, some ranking puzzles are so complex, they can only be solved by a formal competitive audit. But there are many others that can be cleared up by spending 15 minutes or less going through an organized 10-point checklist of the commonest problems that can cause a business to rank lower than the owner thinks it should. By zip
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Selling SEO to the C-Suite: How to Convince Company Executives to Support SEO

January 8, 2018 | SEO Resources
Posted by rMaynes1The implementation of a solid SEO strategy often gets put on the back burner — behind website redesigns, behind client work, behind almost everything — and even when it is taken seriously, you have to fight for every resource for implementation. SEO must be a priority. However, convincing the company executives to prioritize it and allocate budget to SEO initiatives can feel like scaling a mountain. Sound familiar? Convincin
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Introducing the new Search Console

January 8, 2018 | SEO Resources
A few months ago we If you've been a fan of Search Analytics, you'll love the new Search Performance report. Over the years, users have been consistent in asking us for more data in Search Analytics. With the new report, you'll have 16 months of data, to make analyzing longer-term trends easier and enable year-over-year comparisons. In the near future, this data will also be available via the Search Console API. Index Coverage: a comprehensive
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SEO Ranking Factors & Correlation: What Does It Mean When a Metric Is Correlated with Google Rankings? - Whiteboard Friday

January 4, 2018 | SEO Resources
Posted by randfishIn an industry where knowing exactly how to get ranked on Google is murky at best, SEO ranking factors studies can be incredibly alluring. But there's danger in believing every correlation you read, and wisdom in looking at it with a critical eye. In this Whiteboard Friday, Rand covers the myths and realities of correlations, then shares a few smart ways to use and understand the data at hand. Click on the whiteboard image a
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How to Optimize Your Google My Business Listing

January 2, 2018 | SEO Resources
Posted by sherrybonelliAn important first step in any local SEO strategy is to claim and verify your local business' Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google's Local Pack, Local Finder, Google Maps, and organic rankings in general. Qualifying local businesses can claim this free listing on Google and include basic information about their company, like their address, phone nu
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