Picture of the Day

December 5, 2019 | Top Rated
No matter what experience level you are, you can use these tips to take amazing pictures. You will find out more about composition and features so you can take artistic and personal pictures. If you know that you have a really important shoot the next day, make sure that you get ample rest. Yes, a lack of sleep will directly result in loss of judgment, which will hurt the quality of the shots that you take. Get at least eight hours of rest th
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Entity Seeking Queries and Semantic Dependency Trees

July 13, 2020 | SEO Resources
Entity Seeking Queries and Semantic Dependency TreesQueries for some searches may be looking for one or more entities.Someone may ask something like, “What is the hotel that looks like a sail.” That query may be looking for an entity that is the building, the Burj Al Arab Jumeirah.Those entities may be identified in Semantic Dependency Trees, that answer the question in the query (example below)Other queries may not look for answers about spe
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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

July 9, 2020 | SEO Resources
Posted by BritneyMullerSEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
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SEO Negotiation: How to Ace the Business Side of SEO — Best of Whiteboard Friday

July 9, 2020 | SEO Resources
Posted by BritneyMullerSEO has become more important than ever, but it isn't all meta tags and content. A huge part of the success you'll see is tied up in the inevitable business negotiations. In this helpful Whiteboard Friday from August of 2018, our resident expert Britney Muller walks us through a bevy of smart tips and considerations that will strengthen your SEO negotiation skills, whether you're a seasoned pro or a newbie to the practice.
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Declining Visitor Values

July 7, 2020 | SEO Resources
Late Funnel SEO Profits Before the Panda update SEOs could easily focus almost all their energies on late funnel high-intent searches which were easy to monetize without needing to put a ton of effort into brand building or earlier funnel informational searches. This meant that SEOs could focus on phrases like [student credit cards] or [buy earbuds] or [best computer gaming headphones] or [vertical computer mouse] without needing to worry much ab
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The Rich Results Test is out of beta

July 7, 2020 | SEO Resources
Today we are announcing that the Image: valid structured data on Rich Results TestImage: code explorer showing error on Rich Results TestImage: search preview on Rich Results TestLearn more about the Rich Results Test, and let us know if you have any feedback either through the Webmasters help community or Twitter.Posted by Moshe Samet, Search Console Product Manager ...read more
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How to Bring Your Best Self to the Online Conference Season

July 6, 2020 | SEO Resources
Posted by cheryldraperConference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you'll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we've compiled a list of best practices to show up ready and take on any online event yo
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How to Bring Your Best Self to the Online Conference Season

July 6, 2020 | SEO Resources
Posted by cheryldraperConference season is here! Of course, this year it looks a bit different. Instead of signing in at the front table and snagging seats next to some new pals, you'll be setting up your computer as the main stage. For some, this is going to be a major learning curve. Virtual events can be tougher to follow and engage with. To help you out, we've compiled a list of best practices to show up ready and take on any online event yo
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How spam reports are used at Google

July 3, 2020 | SEO Resources
Thanks to our users, we receive hundreds of spam reports every day. While many of the spam reports lead to manual actions, they represent a small fraction of the manual actions we issue. Most of the manual actions come from the work our internal teams regularly do to detect spam and improve search results. Today we're updating our Help Center articles to better reflect this approach: we use spam reports only to improve our spam detection algorith
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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

July 2, 2020 | SEO Resources
Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Frida
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Page Speed Optimization: Metrics, Tools, and How to Improve — Best of Whiteboard Friday

July 2, 2020 | SEO Resources
Posted by BritneyMullerPage speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it's a complex subject that tends to be very technical. What are the most crucial things to understand about your site's page speed, and how can you begin to improve? To help you answer these questions, we're sharing this popular episode of Whiteboard Frida
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