Five Years of Google Ranking Signals

June 22, 2018 | SEO Resources
unsplash-logoBraden Collum Organic Search 1. Domain Age and Rate of Linking2. Use of Keywords3. Related Phrases4. Keywords in Main Headings, Lists, and Titles5. Page Speed6. Watch Times for a Page7. Context Terms on a Page8. Language Models Using Ngrams9. Gibberish Content10. Authoritative Results11. How Well Databases Answers Match Queries12. Suspicious Activity to Increase Rankings13. Popularity Scores for Events14. The Amount of Weight from a
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The Goal-Based Approach to Domain Selection - Whiteboard Friday

June 21, 2018 | SEO Resources
Posted by KameronJenkinsChoosing a domain is a big deal, and there's a lot that goes into it. Even with everything that goes into determining your URL, there are two essential questions to ask that ought to guide your decision-making: what are my goals, and what's best for my users? In today's edition of Whiteboard Friday, we're beyond delighted to welcome Kameron Jenkins, our SEO Wordsmith, to the show to teach us all about how to select a domai
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Q&A: Lost Your Anonymous Google Reviews? The Scoop on Removal and Moving Forward

June 21, 2018 | SEO Resources
Posted by MiriamEllisDid you recently notice a minor or major drop in your Google review count, and then realize that some of your actual reviews had gone missing, too? Read on to see if your experience of removal review was part of the action Google took in late May surrounding anonymous reviews.Q: What happened?A: As nearly as I can pinpoint it, Google began discounting reviews left by “A Google User” from total review counts around May 23,
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An 8-Point Checklist for Debugging Strange Technical SEO Problems

June 18, 2018 | SEO Resources
Posted by Dom-WoodmanOccasionally, a problem will land on your desk that's a little out of the ordinary. Something where you don't have an easy answer. You go to your brain and your brain returns nothing. These problems can't be solved with a little bit of keyword research and basic technical configuration. These are the types of technical SEO problems where the rabbit hole goes deep. The very nature of these situations defies a checklist, but it
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Moz's Mid-Year Retrospective: Exciting Upgrades from the First Half of 2018

June 18, 2018 | SEO Resources
Posted by NeilCristEvery year, we publish an overview of all the upgrades we've made to our tools and how those changes benefit our customers and Moz Community members. So far, 2018 has been a whirlwind of activity here at Moz — not only did we release a massive, long-awaited update to our link building tool, we've also been improving and updating systems and tools across the board to make your Moz experience even better. To that end, we're sha
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Google Patent on Structured Data Focuses upon JSON-LD

June 17, 2018 | SEO Resources
In a search engine that answers questions based upon crawling and indexing facts found within structured data on a site, that search engine works differently than a search engine which looks at the words used in a query, and tries to return documents that contain the same words as the ones in the query; hoping that such a matching of strings might contain an actual answer to the informational need that inspired the query in the first place. Sear
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When Bounce Rate, Browse Rate (PPV), and Time-on-Site Are Useful Metrics... and When They Aren't - Whiteboard Friday

June 14, 2018 | SEO Resources
Posted by randfishWhen is it right to use metrics like bounce rate, pages per visit, and time on site? When are you better off ignoring them? There are endless opinions on whether these kinds of metrics are valuable or not, and as you might suspect, the answer is found in the shades of grey. Learn what Rand has to say about the great metrics debate in today's episode of Whiteboard Friday. Click on the whiteboard image above to open a high-res
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Schema, Structured Data, and Scattered Databases such as the World Wide Web

June 14, 2018 | SEO Resources
I spoke at SMX Advanced this week on Schema markup and Structured Data, as part of an introduction to its use at Google. I had the chance to visit Seattle, and tour some of it. I took some photos, but would like to go back sometimes and take a few more, and see more of the City. One of the places that I did want to see was Pike Place market. It was a couple of blocks away from the Hotel I stayed at (the Marriott Waterfront.) It is a combination
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Trust Your Data: How to Efficiently Filter Spam, Bots, & Other Junk Traffic in Google Analytics

June 11, 2018 | SEO Resources
Posted by CarlosesalThere is no doubt that Google Analytics is one of the most important tools you could use to understand your users' behavior and measure the performance of your site. There's a reason it's used by millions across the world. But despite being such an essential part of the decision-making process for many businesses and blogs, I often find sites (of all sizes) that do little or no data filtering after installing the tracking code
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How a Few Pages Can Make or Break Your Website

June 10, 2018 | SEO Resources
Posted by Jeff_BakerA prospect unequivocally disagreed with a recommendation I made recently. I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry? Unlike art, content marketing and SEO aren't subjective. The quality of the words you write can be quantified,
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