How Swisscom lost its “head” to create a unified commerce experience

February 21, 2019 | Web Marketing
As Switzerland's largest telecommunications agency in business since 1851, Swisscom had been running operations on a monolithic commerce platform for some time. By the mid-2010s the outdated system had run its course and the lack of flexibility were negatively impacting customer experiences and expectations. Swisscom started out in the telegraph line business in the 19thcentury before making the move to telephones – it now serves over 1.5 m
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The Influence of Voice Search on Featured Snippets

February 21, 2019 | SEO Resources
Posted by TheMozTeamThis post was originally published on the STAT blog. We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. By that logic: Create a lot of awesome snippets and win the voice search race. Righ
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SEO Channel Context: An Analysis of Growth Opportunities

February 20, 2019 | SEO Resources
Posted by BrankoKToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an
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Make sense of your data with these essential keyword segments

February 20, 2019 | SEO Resources
Posted by TheMozTeamThis blog post was originally published on the STAT blog. The first step to getting the most out of your SERP data is smart keyword segmentation — it surfaces targeted insights that will help you make data-driven decisions. But knowing what to segment can feel daunting, especially when you're working with thousands of keywords. That's why we're arming you with a handful of must-have tags. Follow along as we walk through the
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10 Ways to Boost Your Ecommerce Conversions in 2019

February 20, 2019 | Web Marketing
Previously published on TA Digital In this highly competitive world, it is very important for businesses to offer exceptional shopping experience to their customers. There is no point if multiple customers are visiting your website, but not purchasing. In order to increase the ecommerce conversion rate, each and every step has to be analyzed – from the initial landing page to checkout. You need to optimize your website right now for increasi
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Context Clusters in Search Query Suggestions

February 18, 2019 | SEO Resources
unsplash-logoSaketh Garuda Context Clusters and Query Suggestions at Google A new patent application from Google tells us about how the search engine may use context to find query suggestions before a searcher has completed typing in a full query. After seeing this patent, I've been thinking about previous patents I've seen from Google that have similarities. It's not the first time I've written about a Google Patent involving query suggestions
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5 steps to prevent ecommerce fraud

February 18, 2019 | Web Marketing
Popularity can sometimes lead to negative outcomes. It can be destructive at times especially when handling a successful ecommerce store. Ever wonder if the high number of sales could lead to an increase in the amount of fraudulent activities? This article highlights ways to reduce the fraudulent ecommerce behavior. Criminal activities are gaining momentum in the virtual world like never before. Unlawful crooks are trying to take advantage of
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Build a Search Intent Dashboard to Unlock Better Opportunities

February 17, 2019 | SEO Resources
Posted by scott.taftWe've been talking a lot about search intent this week, and if you've been following along, you're likely already aware of how “search intent” is essential for a robust SEO strategy. If, however, you've ever laboured for hours classifying keywords by topic and search intent, only to end up with a ton of data you don't really know what to do with, then this post is for you. I'm going to share how to take all that sweet keyw
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Detecting Link Manipulation and Spam with Domain Authority

February 17, 2019 | SEO Resources
Posted by rjonesx.Over 7 years ago, while still an employee at Virante, Inc. (now Hive Digital), I wrote a post on Moz outlining some simple methods for detecting backlink manipulation by comparing one's backlink profile to an ideal model based on Wikipedia. At the time, I was limited in the research I could perform because I was a consumer of the API, lacking access to deeper metrics, measurements, and methodologies to identify anomalies in back
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4 Ways to Improve Your Data Hygiene - Whiteboard Friday

February 14, 2019 | SEO Resources
Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a dig
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