Paint by Numbers: Using Data to Produce Great Content

June 25, 2017 | SEO Resources
Posted by rjonesx.It's not every day that I write about content. To be honest, it's probably a once-a-year kind of thing. I will readily admit that I'm a "links are king" kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to time to see if the grass is greener and, on occasion, I actually like what I see. Prior to joining Moz, I was a consultant at an agency like many of
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Creating Influencer-Targeted Content to Earn Links + Coverage - Whiteboard Friday

June 22, 2017 | SEO Resources
Posted by randfishMost SEO campaigns need three kinds of links to be successful; targeting your content to influencers can get you 2/3 of the way there. In this Whiteboard Friday, Rand covers the tactics that will help your content get seen and shared by those with a wide and relevant audience. https://fast.wistia.net/embed/iframe/sg4j5u75yu?videoFoam=true Click on the whiteboard image above to open a high-resolution version in a new tab!Video T
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The Case For & Against Attending Marketing Conferences

June 21, 2017 | SEO Resources
Posted by randfishI just finished reading Jan Schaumann's short post on Why Companies Should Pay for Their Employees to Attend Conferences. I liked it. I generally agree with it. But I have more to add. First off, I think it's reasonable for managers and company leaders to be wary of conferences and events. It is absolutely true that if your employees attend them, there will be costs associated, and it's logical for businesses to seek a return on
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​Moz Local Report: Who's Winning Wealth Management?

June 21, 2017 | SEO Resources
Posted by Dr-PeteAs more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s and 30s grow their wealth, have families, and begin planning for the future, who is best
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Connect to job seekers with Google Search

June 20, 2017 | SEO Resources
At Google I/O this year, we For employers or site owners with job content, this feature brings many benefits: Prominent place in Search results: your postings are eligible to be displayed in the in the new job search feature on Google, featuring your logo, reviews, ratings, and job details. More, motivated applicants: job seekers can filter by various criteria like location or job title, meaning you're more likely to get applicants who are lo
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JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

June 19, 2017 | SEO Resources
Posted by alexis-sandersUnderstanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can't crawl a site or can't parse and understand the content, nothing is going to get indexed and the site is not going to rank.The most important questions for an SEO relating to JavaScript: Can search engines see the content and grasp the website experience? If not, what solutions c
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Google Patents Extracting Facts from the Web

June 19, 2017 | SEO Resources
When Google crawls the Web, it collects information about content on the pages it finds as well as links on pages. How much does it collect information about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from Microsoft Research Asia tells us in that paper: Existing Web search engines generally treat a whole Web page as the unit for r
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When and How to Use Domain Authority, Page Authority, and Link Count Metrics - Whiteboard Friday

June 15, 2017 | SEO Resources
Posted by randfishHow can you effectively apply link metrics like Domain Authority and Page Authority alongside your other SEO metrics? Where and when does it make sense to take them into account, and what exactly do they mean? In today's Whiteboard Friday, Rand answers these questions and more, arming you with the knowledge you need to better understand and execute your SEO work. https://fast.wistia.net/embed/iframe/x5rumj1wdk?videoFoam=true C
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How to Target Multiple Keywords with One Page - Next Level

June 14, 2017 | SEO Resources
Posted by BrianChildsWelcome to our newest installment of our educational Next Level series! In our last episode, Jo Cameron taught you how to whip up intelligent SEO reports for your clients to deliver impressive, actionable insights. Today, our friendly neighborhood Training Program Manager, Brian Childs, is here to show you an easy workflow for targeting multiple keywords with a single page. Read on and level up!For those who have taken any of
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How to Build SEO Strategies Effectively (and Make Them Last)

June 13, 2017 | SEO Resources
Posted by Bill.Sebald"Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat." I read The Art of War in college, written by the Chinese general Sun Tzu (author of the quote above). While his actual existence is debated, his work is often considered as brilliant military strategy and philosophy. Thus, The Art of War is often co-opted into business for obvious reasons. Throughout the book, y
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