What Link Building Success Really Looks Like

December 6, 2016 | SEO Resources
Posted by mark-johnstoneA few weeks ago, a post was published entitled The SEO Myth of Going Viral. It referenced 8 pieces of content across 4 different sites that went viral and, most importantly for SEO, gained hundreds of linking root domains. I was the creative director on a lot of those campaigns while working as the VP of Creative at Distilled. Today, I'd like to add some important context and detail to the original post.I actually agree wi
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Tactical Keyword Research in a RankBrain World

December 5, 2016 | SEO Resources
Posted by Dr-Pete Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for desktop. At the time, voice search on desktop may have seem
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Mastering the Owner Response to the Quintet of Google My Business Reviews

December 4, 2016 | SEO Resources
Posted by MiriamEllisTwo dates to know: August 4, 2010 – the day Google enabled owner responses to Google My Business reviews; November 17, 2016 – the day Moz enabled incredibly easy GMB owner response functionality in the Moz Local dashboard. Why are these noteworthy events in Local Search history? Because reviews and owner responses are direct reputation management, free marketing, free advertising, damage control, and quality control all
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Which Page Markup + Tags Still Matter for SEO? - Whiteboard Friday

December 1, 2016 | SEO Resources
Posted by Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we are going to chat about page markup and tags and which ones still matter for SEO. Now, weirdly enough, you would think that over the last, say, seven or eight years we would've had an enormous growth in the number of tags and the optimization options an
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Answering Featured Snippets Timely, Using Sentence Compression on News

November 30, 2016 | SEO Resources
A couple of Augusts ago, I went to a Semantic Business and Technology conference where the head of Yahoo's Knowledge Graph, Nicolas Torzec, discussed how updates took place to the knowledge graph when some earth-shaking event took place. He told us that they were manually editing information in that knowledge graph. Upon hearing that, I thought it seemed like an area that could have used a machine learning element to it, to automate it to keep i
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An update on Google's feature-phone crawling & indexing

November 30, 2016 | SEO Resources
Limited mobile devices, "feature-phones", require a special form of markup or a transcoder for web content. Most websites don't provide feature-phone-compatible content in WAP/WML any more. Given these developments, we've made changes in how we crawl feature-phone content (note: these changes don't affect smartphone content): 1. We've retired the feature-phone Googlebot We won't be using the feature-phone user-agents for crawling for search going
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5 Takeaways from Earning Links in 130 Countries

November 29, 2016 | SEO Resources
Posted by kerryjonesI was in Peru earlier this year for a digital marketing conference, and I overwhelmingly heard the same frustration: β€œIt's really hard to use outreach to earn links or PR coverage in our country.” This wasn't for lack of trying. As I continued to hear this sentiment during my visit, I learned there simply weren't a lot of opportunities. For one thing, in Peru, there aren't nearly as many publishers as in more populous coun
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Saying goodbye to Content Keywords

November 29, 2016 | SEO Resources
In the early days - back when Search Console was still called Webmaster Tools - the content keywords feature was the only way to see what Googlebot found when it crawled a website. It was useful to see that Google was able to crawl your pages at all, or if your site was hacked. In the meantime, you can easily check any page on your website and see how Googlebot fetches it immediately, Search Analytics shows you which keywords we've shown your si
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The 7 Citation Building Myths Plaguing Local SEO

November 28, 2016 | SEO Resources
Posted by JoyHawkinsPreviously, I wrote an article unveiling some of the most common myths I see in the Local SEO space. I thought I'd do a follow-up that specifically talked about the myths pertaining to citations that I commonly hear from both small business owners and SEOs alike.Myth #1: If your citations don't include your suite number, you should stop everything you're doing and fix this ASAP.Truth: Google doesn't even recognize suite number
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Ranking Events in Google Search Results

November 28, 2016 | SEO Resources
This summer, Google was granted a patent that describes how the search engine might rank events based upon data that might indicate the popularity of those events, without relying on things such as the number of links pointed to pages about those events. The patent involves ranking events that occur in physical locations. Examples of the kinds of events talked about in this patent include such things as music concerts, art exhibits, and athletic
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