Ecommerce challenge: Page speed optimization

April 19, 2019 | Web Marketing
Waiting is a pain and the tolerance threshold has become increasingly thinner as the demand for instant gratification has crept into every aspect of consumers lives. Waiting for a website to load is no different than standing in line. Slow page load time dramatically increases the website bounce rate – a 4-second delay in page response results in a 25% abandonment rate. Page speed optimization also supports your page's search ranking. Google
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The One-Hour Guide to SEO: Link Building - Whiteboard Friday

April 18, 2019 | SEO Resources
Posted by randfishThe final episode in our six-part One-Hour Guide to SEO series deals with a topic that's a perennial favorite among SEOs: link building. Today, learn why links are important to both SEO and to Google, how Google likely measures the value of links, and a few key ways to begin earning your own. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to
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5 reasons CMOs should care about their commerce architecture

April 18, 2019 | Web Marketing
Previously published on LinkedIn Delivering a compelling experience online is an exercise in story telling, messaging, branding and creative design, things that marketers have been doing well for a long time. Delivering a compelling experience online, securely, quickly and at scale, all while being able to experiment and react to new customer insights? Now, this is a whole new challenge. And, frankly marketers haven't been doing this very lon
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4 Unconventional Ways to Become a Better SEO

April 18, 2019 | SEO Resources
Posted by meagar8Let's get real for a moment: As much as we hear about positive team cultures and healthy work environments in the digital marketing space, many of us encounter workplace scenarios that are far from the ideal. Some of us might even be part of a team where we feel discouraged to share new ideas or alternative solutions because we know it will be shot down without discussion. Even worse, there are some who feel afraid to ask questio
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The Fractured Web

April 17, 2019 | SEO Resources
Anyone can argue about the intent of a particular action & the outcome that is derived by it. But when the outcome is known, at some point the intent is inferred if the outcome is derived from a source of power & the outcome doesn't change. Or, put another way, if a powerful entity (government, corporation, other organization) disliked an outcome which appeared to benefit them in the short term at great lasting cost to others, they could
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How Do I Improve My Domain Authority (DA)?

April 17, 2019 | SEO Resources
Posted by Dr-PeteThe Short Version: Don't obsess over Domain Authority (DA) for its own sake. Domain Authority shines at comparing your overall authority (your aggregate link equity, for the most part) to other sites and determining where you can compete. Attract real links that drive traffic, and you'll improve both your Domain Authority and your rankings. Unless you've been living under a rock, over a rock, or really anywhere rock-adjacent, you
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The Final-Mile and its factors for ecommerce success or failure

April 17, 2019 | Web Marketing
Online retailers face an uphill battle in securing new customers. More than one hundred thousand websites launch every day . Many of these websites serve market niches – meaning it's becoming increasingly difficult for general ecommerce sites to maintain market share against specialized retailers. Brick-and-mortar stores are fending off competition by recruiting entertaining, empathetic employees. This human touch is great for physical retai
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Instant-loading AMP pages from your own domain

April 16, 2019 | SEO Resources
Today we are rolling out support in Google Search's Background on AMP's instant loading One of AMP's biggest user benefits has been the unique ability to instantly load AMP web pages that users click on in Google Search. Near-instant loading works by requesting content ahead of time, balancing the likelihood of a user clicking on a result with device and network constraints–and doing it in a privacy-sensitive way. We believe that privacy-prese
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4 ways to create influencer marketing that really works

April 15, 2019 | Web Marketing
Gone are the days when marketing campaigns depend solely on traditional advertising and celebrity endorsements—welcome to 2019, the era of influencer marketing. To give you an idea, influencer marketing campaigns involve individuals who work with brands to promote their products among their followers. In today's world, people are smart enough to not fall for larger-than-life promotions made by celebrities. They understand the intention and
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12 Steps to Lightning Page Speed

April 14, 2019 | SEO Resources
Posted by WallStreetOasis.comAt Wall Street Oasis, we've noticed that every time we focus on improving our page speed, Google sends us more organic traffic. In 2018, our company's website reached over 80 percent of our traffic from organic search. That's 24.5 million visits. Needless to say, we are very tuned in to how we can continue to improve our user experience and keep Google happy. We thought this article would be a great way to highlight t
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