Shop with Your Steering Wheel: 3 Opportunities in Connected Car Commerce

October 18, 2017 | Web Marketing
We are entering the age of connected car commerce. Buckle your seatbelts. Gartner predicts that by 2020, 80% of vehicles (roughly 250 million cars) will be connected to the Internet of Things. These hypermobile devices will come complete with hardware, operating systems and app-driven utilities that can support a variety of payments on the go. “The industry crossed a critical threshold in the first quarter of 2016, with the quiet but dramatic a
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Unlocking Hidden Gems Within Schema.org

October 17, 2017 | SEO Resources
Posted by alexis-sandersSchema.org is cryptic. Or at least that's what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org's intimidating shell, I found an incredibly useful and empowering tool. Once you know how to leverag
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Google Shares Details About the Technology Behind Googlebot

October 15, 2017 | SEO Resources
Posted by goralewiczCrawling and indexing has been a hot topic over the last few years. As soon as Google launched Google Panda, people rushed to their server logs and crawling stats and began fixing their index bloat. All those problems didn't exist in the “SEO = backlinks” era from a few years ago. With this exponential growth of technical SEO, we need to get more and more technical. That being said, we still don't know how exactly Google c
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Does Googlebot Support HTTP/2? Challenging Google's Indexing Claims – An Experiment

October 15, 2017 | SEO Resources
Posted by goralewiczI was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client's website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert's question? He asked... Can Googlebot crawl using HTTP/2 protocols? You may be asking yourself, why should I care about Robert and his HTTP protocols?As a refresher, HTTP protocols are the basic set of standa
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Does Tomorrow Deliver Topical Search Results at Google?

October 13, 2017 | SEO Resources
The Oldest Pepper Tree in CaliforniaAt one point in time, search engines such as Google learned about topics on the Web from sources such as Yahoo! and the Open Directory Project, which provided categories of sites, within directories that people could skim through to find something that they might be interested in. Those listings of categories included hierarchical topics and subtopics; but they were managed by human beings and both directorie
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Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together - Whiteboard Friday

October 12, 2017 | SEO Resources
Posted by randfishHave your headlines been doing some heavy lifting? If you've been using one headline to serve multiple audiences, you're missing out on some key optimization opportunities. In today's Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals. Click on the whiteboard image above to op
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Do iPhone Users Spend More Online Than Android Users?

October 10, 2017 | SEO Resources
Posted by MartyMeanyApple has just launched their latest flagship phones to market and later this year they'll release their uber-flagship: the iPhone X. The iPhone X is the most expensive iPhone yet, at a cool $999. With so many other smartphones on the market offering similar functionality, it begs the question: Do iPhone users simply spend more money than everyone else? At Wolfgang Digital, we love a bit of data, so we've trawled through a mas
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Using Ngram Phrase Models to Generate Site Quality Scores

September 21, 2017 | SEO Resources
Source: https://commons.wikimedia.org/wiki/File:Scrabble_game_in_progress.jpgPhotographer: McGeddonCreative Commons License: Attribution 2.0 GenericNavneet Panda, whom the Google Panda update is named after, has co-invented a new patent that focuses on site quality scores. It's worth studying to understand how it determines the quality of sites. Back in 2013, I wrote the post Google Scoring Gibberish Content to Demote Pages in Rankings, about Go
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10 Things that DO NOT (Directly) Affect Your Google Rankings - Whiteboard Friday

September 21, 2017 | SEO Resources
Posted by randfishWhat do the age of your site, your headline H1/H2 preference, bounce rate, and shared hosting all have in common? You might've gotten a hint from the title: not a single one of them directly affects your Google rankings. In this rather comforting Whiteboard Friday, Rand lists out ten factors commonly thought to influence your rankings that Google simply doesn't care about. https://fast.wistia.net/embed/iframe/jriewz7jav?videoFo
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Virtual Versus Augmented Reality? Which one will win out?

September 21, 2017 | Web Marketing
With the launch of iPhone X and ARKit, augmented reality has taken a giant leap toward becoming a mainstream technology rather than just a feature of immersive gaming apps. Both Apple (ARKit) and Google (ARCore) are making AR central to their mobile experiences. That means companies creating new digital customer experiences can start thinking about how to harness AR for ecommerce purposes. Brands can extend interactive, transactional experiences
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